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Ostomy Care Market

Ostomy refers to a surgical procedure that allows the passage of bodily wastes through a surgically created stoma or aperture on the abdomen into a prosthetic such as a pouch or bag placed outside the body.
Ostomy Care Market Growth And Latest Trends
Ostomy refers to a surgical procedure that allows the passage of bodily wastes through a
surgically created stoma or aperture on the abdomen into a prosthetic such as a pouch or bag
placed outside the body. Ostomy is performed on patients suffering from various medical
conditions, including cancer, birth defects, diverticulitis, incontinence, and inflammatory bowel
disease. This procedure is also performed on patients suffering from severe abdominal and
pelvic trauma caused due to accidents or severe injuries. Ostomy is also known as continent
diversion surgery and can be performed on patients of all age groups. The procedure does not
affect life expectancy of an individual.
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Ostomy leads to elimination of waste material from the body through stoma, which is part of
the intestine that lacks presence of contraction muscles, thus resulting in loss of control of the
individual on excretion of gas or solid waste from the body. The waste is automatically
collected in a plastic bag or pouch that holds the waste and helps block the smell at the same
time. Ostomy leads to rerouting of bodily waste from its usual path that can result due to
malfunctioning parts of the digestive or urinary system. Depending on the severity of the
patient, the ostomy can be temporary or permanent. The most common types of ostomies
involve colostomy, ileostomy, urostomy, J-pouch, and continent urostomy among others.
Report includes chapters which deeply display the following deliverable about industry :
• Ostomy Care Market Research Objective and Assumption
• Ostomy Care Market Purview - Report Description, Executive Summary, and Coherent
Opportunity Map (COM)
• Ostomy Care Market Dynamics, Regulations, and Trends Analysis - Market Dynamics,
Regulatory Scenario, Industry Trend, Merger and Acquisitions, New system Launch/Approvals,
Value Chain Analysis, Porter’s Analysis, and PEST Analysis
• Global Ostomy Care Market, By Regions
• Ostomy Care Market Competition by Manufacturers including Production, Share, Revenue,
Average Price, Manufacturing Base Distribution, Sales Area and Product Type.
• Ostomy Care Market Manufacturers Profiles/Analysis including Company Basic Information,
Manufacturing Base and Its Competitors.
• Ostomy Care Market Manufacturing Cost Analysis including Key Raw Materials and Key
Suppliers of Raw Materials.
• Industrial Chain, Sourcing Strategy and Downstream Buyers including Upstream Raw Materials
Sourcing and Downstream Buyers
• Marketing Strategy Analysis, Distributors/Traders including Marketing Channel, Market
Positioning and Distributors/Traders List.
• Market Effect Factors Analysis including Technology Progress/Risk, Consumer Needs/Customer
Preference Change and Economic/Political Environmental Change.
• Ostomy Care Market Forecast including Production, Consumption, Import and Export Forecast
by Type, Applications and Region.
• Research Findings and Conclusion
Market Dynamics
The rising number of ostomy procedures being performed is the primary factor responsible for
driving growth of the global ostomy care market. For instance, according to National Center for
Biotechnology Information, around 100,000 people underwent operations resulting in colostomy
or ileostomy in the U.S., in 2014. Increasing prevalence of inflammatory bowel disease is also
expected to increase the demand for ostomy care. For instance, according to a research survey
published in ‘The Lancet’ in October 2017, western countries suffer with a high prevalence of
inflammatory bowel disease that has surpassed 0.3% of the total population. Moreover,
according to the Worldwide Incidence and Prevalence of Inflammatory Bowel Disease (IBD) in
the 21st Century: A Systematic Review of Population-Based Studies 2017, the incidence of IBD
and Crohn’s disease is increasing in Latin America, Africa, and Asia Pacific. Various other
factors responsible for the growth of market include rising incidence of bladder cancer, birth
defects, and technological advancements. For instance, around 10,171 cases of bladder cancer
were reported in the U.K. in 2015, out of which 50% cases survived through proper medication
and care. However, low awareness in underdeveloped and developing economies regarding the
availability of treatments and increasing pricing pressure on the manufacturer is expected to
confine the market growth.
Regional Insights
On the basis of region, the global ostomy care market is segmented into North America, Latin
America, Europe, Asia Pacific, Middle East, and Africa. North America holds a dominant
position in the global ostomy care market and is expected to retain its dominance over the
forecast period, owing to large population suffering from Crohn’s disease, inflammatory bowel
diseases, and other diseases in the region. According to the Centers of Disease Control and
Prevention, around 1.3% of the adults in the U.S., accounting up to 3 million patients were
reported to be suffering from inflammatory bowel disease in 2015 that increased the overall
hospitalization rate in the country.
Furthermore, Asia Pacific is expected to witness a significant growth in the market, which is
attributed to increasing efforts undertaken by government and non-government organization to
support research, generate awareness, and increase the availability of treatment options to
patients in their native countries. For instance, the Japan Ostomy Education is a non-profit
organization approved by Ministry of Health, Labor and Welfare in Japan that conducts various
activities concerned with stoma care for delivering a better life to patients suffering from
related medical issues in Japan.
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Competitive Insights
Key players operating in the global ostomy care market include 3M Company, Coloplast
Corporation, ConvaTec, Inc, Hollister, Inc., Smith & Nephew Plc, Alcare, Nu-Hope, Welland
Medical, Cymed, and Flexicare Medical. Market players are focused on providing technologically
advanced products, to sustain their position in the competitive market. For instance, in March
2015, Welland Medical introduced Aurum 2, a range of 2-piece ostomy pouches that is inclusive
of flange with added medical grade Manuka honey.
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