Kombucha Market, By Type, Flavor, and Distribution
Channel till 2026
Kombucha is a fermented drink made from sugar and black tea. It consists of
variety of minerals, enzymes, and vitamins. Kombucha is a nutrient-rich drink,
which is fermented with a symbiotic colony of bacteria and yeast (SCOBY).
SCOBY also called Mushroom, consumes 90% of sugar during the fermentation
process, making a low-sugar end product. This drink is gaining popularity due
to its health benefits and is available in food stores and grocery stores.
Kombucha can be brewed at home using methods such as continuous brew and
batch method. Kombucha manufacturers are aiming at producing new flavors
with advertisements to attract consumers.
Increasing awareness regarding health benefits and demand for healthy
beverages are driving growth of global kombucha market. Major beverage
brands focused on entering into manufacturing of this drink, which is driving
growth of global kombucha market. However, alcohol content in beverage is a
major restraint for growth of kombucha market.
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The flavor segment has largest demand in the kombucha market and it is
anticipated to grow at the highest CAGR over the forecast period. Therefore,
companies are focusing on developing new flavors to meet the demand of
consumers. Supermarket segment has witnessed prominent role in the
distribution channel of this product, which has boosted growth of the market.
Hain Celestial Group Inc. launched kombucha energy shots in 2011. Whole
Food and Wal-Mart markets among numerous other retailers have merged with
brewers for distributing this beverage. The major operating in the global
kombucha market include Reed’s Inc., Millennium Products Inc., Revive
Kombucha, The Hain Celestial Group, Kosmic Kombucha, Buchi Kombucha,
Townshend’ Tea Company, Gt’s Kombucha, and The Humm Kombucha Llc.
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North America is projected to be the dominant region in the kombucha market. The U.S. is anticipated to contribute the largest share to this market. Increasing awareness regarding health benefits of this drink is fueling the growth of the kombucha market.