Housewares Spanish Market June 14-16, 2015 What will we see Market Split Social and Demographic Distribution and retailers How to get in Spain: some demographic data 47 Million People 2,6 18 Million Houses Persons per house Tourists 22% 26.162€ 60 Million Average Salary per Person Unemployment Spain: Main cities and influence area Basc Country 4,0 M 7,5 M Madrid 6,5 M 1,0 M 5,0 M Valencia 4,0 M Canary Islands Sevilla/Málaga 2,0 M Barcelona Balearic Islands Market Structure general scope *M. € = Million €uros at Trade price excluding Catering KITCHEN M. €* TABLE M. €* HOME M. €* Preparation 300 Service & Acc 100 Cloth care 120 Cooking 450 Crockery 200 Bath 300 80 Glassware 350 Organizers 250 Flatware 100 Other 200 750 TOTAL HOME 870 Conservation TOTAL KITCHEN 830 TOTAL TABLE Retail Housewares in Spain Summary Retail Market Share % 70% Food Mass Merchants 35 Department & Home Stores 15 Direct from Brand Suppliers Traditional Stores 30 Other Stores 10 Alternative Distribution 10 Total 100 Channels 30% Trough Wholesalers and Distributors Food Mass Merchants Hyper Chain Stores Carrefour 172 Alcampo 55 Eroski 90 Hipercor 38 Leclerc 18 Supermarkets Esclat 37 Other 34 Total 6 30% 415 Chains Stores 36 27000 Hard Discounters 3 2800 Cash & Carry 7 200 46 30000 Total 5% Department and Home Stores Chain Stores El Corte Inglés 79 Ikea 14 Conforama 15% Total 24 117 Housewares Specialists Stores Chain Stores Casa Viva La Oca 30 10% Culinarium 9 Other Estimated Total 34 132 8 300 Electro Chains Horizontal Organization Electro Horizontal Group Chains Media Markt 1 70 Worten 1 45 Miro 1 141 1 19 Activa 18 490 Cedise 29 181 Euronics 48 826 Fadesa Expert 18 1073 Segesa RedDer 73 1953 Sinersis 39 1904 1 143 230 >6700 Fnac 10% Ureca Total Stores 11 Organized Hardware Stores Group Chains Associates Stores QF+ (6Chains) 115 >400 Cofedas, Coinfer, Coanfe, Synergas >500 >600 TOTAL NCC 10% >1000 Ehlis Cadena 88 >1100 Other 8 Chains >1000 TOTAL >3100 Other Stores Multi price Main Players Total Stores Estimated Market Share Over 150 Importers from China feeding this market. Independent Itinerant Markets Bazar Gift Gourmet 10% Health >4000 >10000 20700 2% 5% 3% Alternative Distribution E Shop and Catalogue Fidelity Vente Privé Privalia Main Players Lets Bonus Oh Menaje Venca Total Webs >50 Estimated Market Share 5% 5% 10% Wholesalers and Importers Brand Importers Wholesalers Destivalia Dick Import 30% Main Players Emersa Regional Wholesalers that fit mainly the independent retailers. Fimsa Ifa Riera Roque Monasterio Scandist Total Companies Over 50 Over 100 Estimated 30% to Retailers HORECA HORECA 30% If Total Market is 100… Hotels Main Players Number Hotels 15000 Restaurants 71000 Bar & Café 202000 Campings 12000 Colectivities 13500 Grouped Wholesalers Wholesalers 80 4 Groups 200 Keys to get in Invoice with EU TVA Number Commercial Office F.R.A. Fiscal Representative Agent Direct Get Stock available Logistic Service Stock Sales Agents Distributor or Partner Do you want to sell in Spain? We are the best Sales Agency to break trough the Spanish and Portuguese markets. We are specialized on the Housewares market. We may also provide you F.R.A. External Logistic Service Our sales team is ready for you! We customize your sales team by choosing each sales agent precisely for your Brand positioning and your target customers. We know these independent representatives from previous experiences, and we closely follow their results. We cover all channels of distribution where home products are sold. Depending on your brand positioning and your strategy we sell your products to the top key players of the house ware market. Mass Food Retailers. Traditional Stores Premium Stores e-Shops HORECA We are Agents for: Our Way of working 1. Understand your Company and your expectations. 2. Provide local Market Analysis and information. 3. SWOT: Strengths, Weaknesses, Opportunities, and Threats. 4. Evaluation of alternatives. 5. Viability, Plan and recommendation. 6. Implement. Long international experience managing companies in the houseware market. Gabriel Soler Javier R. Guerrero J.M. Martínez Acinox Yestis Sales Team S.L. @ Business Park Av. Via Augusta 15-25. 08174 Sant Cugat del Vallès (Barcelona) SPAIN Phone: +34 93 016 5478 www.yestis.com [email protected]
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