HOW TO WATCH A PRESIDENTIAL DEBATE: Viewer’s Worksheet
Complete this worksheet while you watch and analyze the 2012 presidential debate on October 3, 2012.
Barack Obama
Mitt Romney
SETTING: Examples of how
colors, camera positions, view
framing (e.g., close-ups, side
view, other angles) favor or hurt
the candidate.
TECHNIQUES OF PERSUASION:
Examples of candidates’ use
of glittering generalities, namecalling, emotional appeals,
avoidance, etc. Did these
examples help or hurt the
candidate?
FAVORITE PHRASES: Examples of
candidates’ use of slogans
and buzz words. Were they used
effectively or not?
REHEARSED RESPONSES:
Examples of candidates’ use of
prepared phrases or retorts that
seem spontaneous. Were they
used effectively or not?
CUTAWAYS: Examples of nonverbal expressions, gesturing,
audience reactions seen during
debate. Did these images help or
hurt the candidates?
POST DEBATE ANALYSIS:
Examples of words/ phrases
used by commentators, pundits,
others. Did they favor a
candidate? Were candidates’
statements supported by facts?
Hwk Discussion on Wiki: Who do you believe won the debate? Cite specific examples from the debate (see your
notes above) to support your claim. Explain your opinion in a comprehensive paragraph on the wiki.

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