SemTech 2011 Coverage: The RDFa/SEO Wave – How to Catch It and Why - semanticw... Page 1 of 6 semanticweb.com Home Semantic Technology Conference: Jun. 5-9 more >> Events EventNews SemTech SF SemTech DC SemTech UK Community Learning SemanticLink Podcast SemTech Semantic Conference Data Semantic Web 100 Webcasts Industry Verticals Health Care/ Life Sciences Government Financial Services Publishing Marketing & Advertising eC Answers Questions Tags Users Badges Unanswered Ask a Question Search 2011 SEMTECH CONFERENCE, 2011 SEMTECH WEST, MICRODATA, MICROFORMATS, RDFA, SEMANTIC SEO SemTech 2011 Coverage: The RDFa/SEO Wave – How to Catch It and Why Semantic Enter you Semantic Enter you By seangolliher on June 9, 2011 10:30 AM Send an a SemTech 2011 Coverage In Barbara Starr’s (Ontologica) session this week at Semtech 2011, San Francisco, she presented a detailed timeline outlining the adoption of RDFa and semantic search enhancements by the major search engines. In addition to mentioning the rapid growth of the Linked Open Data (LOD) cloud, she showed a movement by the search engines, in particular Google, to support semantic search. The movement is going away from a web of documents with hyperlinks to Barbara H. Starr a web of data and semantic links. Her timeline showed the evolution from search engine support for structured data formats such as Resource Description Framework-in-attributes (RDFa) through last week’s announcement of the Schema.org alliance. http://semanticweb.com/semtech-2011-coverage-the-rdfaseo-wave-how-to-catch-it-and-wh... 6/10/2011 SemTech 2011 Coverage: The RDFa/SEO Wave – How to Catch It and Why - semanticw... Page 2 of 6 In her talk, she demonstrated how the use of semantic technology in commercial searches can be accomplished by doing a query for “Barack Obama Birthday” on both Google and Bing. Google returns answers from typical sources like answers.com and Wikipedia, as shown below in Fig. 1.0. Figure. 1.0 – Search Results for “Barack Obama Birthday” on Google. The same search performed on Bing, see Fig. 1.1 below, returns the same answer, but the information is reported as being sourced from Freebase. Freebase is a semantic web company recently acquired by Google. sema Figure 1.1 – Search Results for “Barack Obama Birthday” on Bing sema sema Google has since surpassed all other search engines in the development of products that support Follow s structured markup. Starr presented a series of slides that outlined a timeline for Google, Yahoo!, & Facebook’s support for rich snippets and structured data. Her timeline, shown below, is a good outline of important semantic search adoptions since 2008. Topi Yahoo! opens Search Monkey: February 2008 Google introduces reviews and aggregate reviews using rich snippets: May 2009 Google introduces specifying an image’s license using RDFa: August 2009 http://semanticweb.com/semtech-2011-coverage-the-rdfaseo-wave-how-to-catch-it-and-wh... 6/10/2011 SemTech 2011 Coverage: The RDFa/SEO Wave – How to Catch It and Why - semanticw... Page 3 of 6 Google introduces RDFa support for videos: September 2009 Google encourages webmaster to “help us make the web better” by using rich snippets: October Link 2009 Google announces use of structured data to describe an organization: March 2010 Google announces rich snippets for recipes: April 2010 Arch Google announces Rich Snippets Go International: April 2010 Facebook announces open graph protocol based on RDFa: April 2010 Google Acquires MetaWeb: July 2010 Partn Google refined is announced: November 2010 Google announces rich snippets for shopping sites: November 2010 Google, Yahoo!, and Bing announce Schema.org: June 2011 The recent Schema.org announcement further illustrates Starr’s point about the importance of web developers learning to implement structured data into their websites and to consider the optimization value of doing so. The presentation concluded with a list of useful resources for developers to validate RDFa and demo of a tool called Gruff, from Franz Inc., that allows developers to visually analyze RDFa markup in a triple store. Developers can verify their structured markup and learn more about RDFa at the following URLs: • RDFa official site: http://check.rdfa.info • Sindice Inspector: http://inspector.sindice.com • Yahoo! object finder: http://developer.search.yahoo.com/help/objectfinder • Google Rich Snippets Tester: http://www.google.com/webmasters/tools/richsnippets Starr’s presentation clearly demonstrated the recent increase in adoption of structured data by major search engines. Developers have plenty of resources and opportunities to include different types of structured data in their web pages. The choice of types depends on the application and the long-term goals of the developer. RELATED: Adding Value at SemTech’s Financial Track Semantic Technology: It's All About The Business Spotlight on Callimachus Google Now Supports Authorship Markup Tags: Barbara Starr, bing, Franz, Google, markup, newsletter, rdfa, rich snippets, schema.org, SearchMonkey, semanticweb, seo, Web Developer, Yahoo! 1 Comment << PREVIOUS Share 31 Like Send NEXT >> http://semanticweb.com/semtech-2011-coverage-the-rdfaseo-wave-how-to-catch-it-and-wh... 6/10/2011 SemTech 2011 Coverage: The RDFa/SEO Wave – How to Catch It and Why - semanticw... Page 4 of 6 Google Now Supports Authorship Markup HealthMash Provides Free Medical Info for iPhone & Android Users EVENT Dont Miss SemTech 2011, June 5-9 in San Francisco The next Semantic Technology Conference is just around the corner! Make sure to register today to get access to the world's largest educational conference for the community of executives, technologists, researchers, investors and customers involved with semantic technologies. Learn more Like Add New Comment Type your comment here. Image Post as … Showing 1 comment Sort by Newest first Martin Hepp Subscribe by email Subscribe by RSS 20 hours ago A think the GoodRelations link should be added to the list of resources: http://purl.org/goodrelations/ Like Reply Reactions jcunwired 6 hours ago From Twitter The RDFa/SEO Wave – How to Catch It and Why http://bit.ly/jW6p8v #semanticweb http://semanticweb.com/semtech-2011-coverage-the-rdfaseo-wave-how-to-catch-it-and-wh... 6/10/2011 SemTech 2011 Coverage: The RDFa/SEO Wave – How to Catch It and Why - semanticw... Page 5 of 6 seobusterz 11 hours ago From Twitter RT @ChurchOfSearch: The RDFa/SEO Wave - how to catch it and why: http://ht.ly/5e5F5 #rdfa #seo #rdf http://bit.ly/ij3XEe netzro 11 hours ago From Twitter RT @ConsultRamy2011RT @Franzinc: RT @ChurchOfSearch: The RDFa/SEO Wave - how to catch it and why: http://ht.ly/5e5F5 #rdfa #seo #rdf ConsultRamy 11 hours ago From Twitter RT @Franzinc: RT @ChurchOfSearch: The RDFa/SEO Wave - how to catch it and why: http://ht.ly/5e5F5 #rdfa #seo #rdf aurale2 13 hours ago From Twitter One more retweet from bclooney5 SemTech 2011 Coverage: The RDFa/SEO Wave – How to Catch It and Why: http://bit.ly/kXUZBX via #myBantu seobusterz 14 hours ago From Twitter #SemTech 2011 Coverage: The #RDFa #SEO Wave – How to Catch It and Why http://t.co/ykMLCJT http://bit.ly/jVE5ro joedevon 14 hours ago From Twitter http://semanticweb.com/semtech-2011-coverage-the-rdfaseo-wave-how-to-catch-it-and-wh... 6/10/2011 SemTech 2011 Coverage: The RDFa/SEO Wave – How to Catch It and Why - semanticw... Page 6 of 6 RT @BarbaraStarr: #SemTech 2011 Coverage: The #RDFa #SEO Wave – How to Catch It and Why http://t.co/ykMLCJT BarbaraStarr 14 hours ago From Twitter #SemTech 2011 Coverage: The #RDFa #SEO Wave – How to Catch It and Why http://t.co/ykMLCJT BarbaraStarr 14 hours ago From Twitter SemTech 2011 Coverage: The #RDFa #SEO Wave – How to Catch It and Why http://bit.ly/jiOKn2 Show more reactions Mediabistro | All Creative World | Inside Network Jobs | Education | Research | Events | News Advertise | Terms of Use | Privacy Policy Copyright 2011 WebMediaBrands Inc. All rights reserved. http://semanticweb.com/semtech-2011-coverage-the-rdfaseo-wave-how-to-catch-it-and-wh... 6/10/2011
© Copyright 2024 Paperzz
