How To Rank Your Website At The Top of Google A Special Report by Alex Cleanthous Head Online Strategist, Web Profits Copyright 2010 вЂ“ All Rights Reserved If you want your website ranking at the top of Google but you don't know how then this report will literally turn your fortunes around. Here's why: The use of the internet has grown massively over the last few years, particularly in advertising. Marketing media that was once popular is fast falling out of fashion as businesses concentrate their efforts online. The Yellow Pages directory is shrinking and even long trusted publications such as the Trading Post are now only available online. Getting a top ranking in Google is critical because if you don't get one of the 10 spots that are available for each keyword then your business becomes virtually invisible. And while a few businesses will dominate, the vast majority will become virtually invisible overnight. Unfortunately there are a lot of 'sharks' passing themselves off as SEO consultants. And I'm worried that people are being taken advantage of. Almost every week we find a client who's tried 3 or 4 other consultants before us, and this has cost them tens of thousands of dollars in fees as well as the money they could have been earning if they'd had a good ranking. Take one of Australia's top building companies. They spent nearly $40,000 on SEO but never got higher than 4th spot on Google. When we stepped in... We got them to the top spot in only 27 days. Or a local printer who worked with 4 other companies before coming to us after we guaranteed we'd outperform the rest. We delivered. Or even a supplier of online hampers and gourmet baskets... We increased her profits by 700% in less than 10 weeks. All we do is help our clients grow their businesses on the internet. Sure, we charge a lot of money for it, but we make our clients hundreds of thousands of dollars, and in some cases millions. Have you heard of Youi Insurance? They're Australia's fastest growing insurer and they now dominate Google, thanks to the strategies we put in place for them. The challenge with SEO is deciding who to listen to. If you speak to 3 different SEO вЂ�expertsвЂ™ youвЂ™ll get 3 different answers. I mean, who should you trust? Who should you listen to? Listen. There's a golden rule about using the internet to make money...and it doesn't have anything to do with how much money you spend or how much time you put in. You can be the hardest working business owner and still starve to death! You can slave over your computer reading course after course and listening to expert after expert and still only get the occasional order or enquiry. I know...because...at one time I did exactly that, stubbornly believing that all the work I was doing would be good enough. As long as I stuck it out I'd be sure to make money. Wrong! It didn't matter how much I spent or how much work I put in. В© 2010 Web Profits вЂ“ www.webprofits.com.au 2 I tried everything I could to rank higher...followed all the so-called experts and did exactly what they told me...but still couldn't get paying customers to my sites. I was running out of money fast. Things were getting really desperate and I was almost at the point that if someone broke into my house they'd probably just leave a donation. Then I met someone from the US who changed my life. He was an internet marketing expert who ran a dozen different sites, all making big money. He changed my life and if you pay attention to what I tell you, youвЂ™ll learn... How To Get Your Site To The Top Of The Search Engines And Keep It There... At first I started getting a trickle of customers to my sites. It wasn't long before they were actually making me money instead of losing it. Every week my sites were marching up the search engines and the trickle turned into a steady flow, and soon after an absolute flood. I was making thousands a month, and I was spending a quarter of the time I used to. And that's when I realised the biggest secret to quickly building a business using the internet is that... ...the money is NOT in the hours you spend or the money you put in. The money is in the techniques you use and the systems you put in place so your entire internet strategy virtually runs on auto-pilot. So armed with my new found skills I took a job as an internet marketing specialist for a ringtone company. Armed with these strategies I helped make the company so successful that they won an award from Delloite as the fastest growing company in Australia. All down to my strategies. I mean I went from managing a $300 a day budget to $15,000 a day budget when I left. Sure, it was hard work but I made its owners multi-millionaires. Still it was unrewarding, and I wanted to help businesses grow and develop. So in April 2006 I started up Web Profits. Now when I look back I realise that 95% of the people out there telling you how to do SEO donвЂ™t really know how to achieve top SEO rankings (most of them donвЂ™t even have rankings for themselves!). When I think about their advice I realise how little idea they have. So many of our clients tell us about how much time and money they spent with our competitors, only to end up disappointed. "Dear Web Profits, I want to thank you for the success you have achieved in improving our web page SEO performance. What you have achieved in a short period of less than two months is significantly better than what we have been trying for over 18 months with another SEO optimization company (your competitor). В© 2010 Web Profits вЂ“ www.webprofits.com.au 3 Thanks again and keep up the good work." Regards, Mel Koumides - Director Academia International The reason I wrote this report was to share the strategies we use on a daily basis to achieve top rankings for every client we work with. With this information in hand youвЂ™ll be better armed with the knowledge of what it takes to achieve top SEO rankings for your website, and youвЂ™ll be able to spot wrong advice as soon as you hear it. My goal is to get this report into the hands of as many people as I possibly can so they know how SEO is done properly. But first let me warn you. This report is not going to be for everyone. ItвЂ™s really only for business owners that are serious about growing their business online. It's based on my years of experience running an SEO and online marketing agency, and backed up with an estimated $50 million we've made our clients and partners. The information is real. ItвЂ™s what actually works for our high paying clients day in and day out. So if you want someone telling you it's easy to get to the top of Google in a couple of hours then I suggest you look elsewhere. But if you want the cold hard facts about getting ranked at the top of Google (and staying there) from someone who does it every day then keep reading... I'm about to show you how SEO experts drive sales and profits for their clients through achieving top SEO rankings for the right keyword phrases. In the next few pages I'll reveal strategies that few people know and fewer people actually use. Strategies like... вЂў The three different types of keywords there are, and why you should only focus on one and ignore the other two. вЂў Getting the jump on your competitors by taking advantage of the all new Google Caffeine. вЂў The role website optimisation really plays. The answer will surprise you. вЂў Link building вЂ“ what it is and why it's the most powerful way to shoot you up search engine rankings. вЂў What social media is all about and how you can harness its phenomenal power. вЂў Why systems, not technology will make you rich. вЂў Why content is still king, and why article marketing is critical to your success. вЂў How to reverse engineer your competitors' strategies to beat them at their own game. Better yet, knowing how they do it could save you a small fortune. I'll explain why in a moment. вЂў The reason your website is the key to making the big dollars. В© 2010 Web Profits вЂ“ www.webprofits.com.au 4 вЂў How to tame and then control social media. Everyone thinks they know how it's done but few have any idea. I know because I've done it over and over again, and itвЂ™s not done how most people tell you. вЂў The strategies we use all the time to knock off much better resourced competitors. Plus I'm going to tell you the most common myths and misconceptions about making money with SEO because I see people telling the same old lies every single day. Let's begin there: 1. Myths, Lies and Out-dated Ideas. Apparently everyone's an expert these days but the problem is they keep repeating the same old myths just to sell their products and services. And it really frustrates me, because good people like you get taken in all the time and then the entire SEO industry gets a bad name. Like I say, I'm not here to sugar-coat things. I tell it how it is and that's based on getting #1 rankings in some of the most competitive markets in Australia. Anyway here are the 7 most common myths people still pass off as truth...even though I've proven them wrong time and time again. 1. It's All About Rankings. FALSE I'm not saying rankings aren't important. But what's more important? Getting lots of people to your site, or getting high quality people there who want to spend money with you? No point being #1 if you get flooded with time wasters. That brings me onto... 2. SEO Traffic Will Make You Money. FALSE Just getting traffic isn't enough. It's only part of the story. If your site isn't designed to convert as many people as possible then it doesn't matter how many people you get there. It'll never turn a profit. Reminds me of the site we updated recently for a conveyancing company. All we did was change the design and conversions went from 2.3% to 10.4%. 3. ThereвЂ™s A Magic Formula for Top Rankings. FALSE There are plenty of people looking for the next shiny object. And they'll fall for this every time. But here's the harsh truth. There is no tooth fairy; no Santa Claus. And there's no magic formula... because if there was, everyone would be using it and then how would anybody stand out? I've read just about every claim made by so called 'experts' and I've never found the magic pill they promise. В© 2010 Web Profits вЂ“ www.webprofits.com.au 5 4. Web Hosting Companies And Web Designers Are SEO Experts. FALSE You don't go to a neighbourhood doctor for open heart surgery. You go to a specialist. So why would you go to a web-host or designer for something as specialised as SEO? Sure, they have some basic knowledge but you won't get very far with them, and you definitely wonвЂ™t rank for any competitive keyword phrases. 5. SEO Is Cheap. FALSE The truth is, it's a real dog eat dog world out there, and everyone's clawing at each other to get to the top. So if you think you can stroll along with a really small budget and knock the big guys off then youвЂ™ve got another thing coming. We've taken struggling businesses to 6 or even 7 figure profits, just on our SEO strategies, so if you do it right it's worth every cent. Oh, and I'll show you a way to make it a lot more affordable in a moment too. 6. Throw lots of keywords onto your page. FALSE Google's far more sophisticated and can spot this a mile off. Adding a bunch of keywords to your web pages worked a few years ago, but SEO has changed significantly since then. Too many people still fall for this, and then wonder why they arenвЂ™t getting top SEO rankings. 7. SEO is Easy. FALSE It's not easy. There are so many things to get right like keywords, articles, blogs, social media, links, website design and testing. And it gets tougher every day. Worse still, getting there is only half the battle. Once you've got a good ranking it's easy to fall back again when technology changes or another competitor comes up from behind and catches you unaware. But that doesn't mean there's not an easier way to get there though, as I'll explain shortly. 2. SEO Is The Best Growth Strategy There Is...So Good That It Leaves Whatever Is Next For Dead Think about your typical prospect for a second. Do they have internet access? It's in most homes in the western world and more and more people are jumping on Google to find products and services near where they live. The Yellow Pages directory is getting smaller, and that's got to tell you something. В© 2010 Web Profits вЂ“ www.webprofits.com.au 6 People want to find you, find out more about you and get more information...without even picking up the phone. The reality these days is that it doesn't matter how good you are, what your prices are or how well you deal with customers...if they go looking and you aren't on Google then none of that other stuff even matters. вЂњIn the very near future your SEO ranking will be the thing that determines the dollar value of your business.вЂќ The good news is there's no limit to the amount of traffic you'll get from a top ranking. Even better, we've proven that top rankings for the right keywords can give you a ROI that's up to 50 times better than other marketing strategies. Of course the best news is that most markets are still babies when it comes to SEO and we're yet to see the big players move in yet. So my advice is to get in now, get a top ranking and keep yourself there. It's far easier to keep a top ranking than it is to get there, so do it now before competition gets tougher. 3. Be Very Cautious About Who You Take Advice From. I can't stress this enough. The world's full of sharks. There's people out there calling themselves SEO experts and I don't think they've even done much SEO at all. And like I said, even watch web designers and hosting companies making claims because it's not their area of expertise. Worse still a heap of them are still telling you what worked 1 or 2 years ago. But my message to them is... вЂњThat was then. Your out-dated techniques will get killed nowвЂќ. It's very simple. Check out anyone giving you advice to make sure their testimonials and results are real and not just made up. And type in вЂ�search engine optimisationвЂ™ and see where they rank... if their strategies were so effective then they should be ranking at the top of Google, right? 4. You Can't Take Your Search Engine Ranking To The Bank We're both in business here, so I'm sure you agree with me that what really counts is the money you put in your bank account. After all, will you feel better seeing your site on top of Google, or seeing a big bank balance that's going to give you the freedom to live life on your terms? The point is, don't go after keywords just for traffic. You need to know how profitable each keyword is first and then go after them. Once you know what works the best, you build your strategy around it. It's a critical mistake but one that most people fall into when they start out... and sadly there's no shortage of people teaching these outdated ideas. 5. The TRUTH About Keywords There's been a lot said about keywords, and probably too much said by people who don't know any better. But did you realise that there are actually 3 critical things you must know about В© 2010 Web Profits вЂ“ www.webprofits.com.au 7 keywords first? Get these things right and you'll be heading for the goldmine that only the internet offers. But get them wrong and our experience shows you wonвЂ™t make any money from your top SEO ranking, even with thousands of visitors per month. Getting your keywords wrong will lose you a year of massive profits 1. There are 3 different categories of keywords. They are... a. Navigational вЂ“ keywords used to find a specific web page (eg a search for вЂ�IBMвЂ™ should list the IBM site) b. Informational вЂ“ keywords used to find information on a topic (eg a search for вЂ�tsunamiвЂ™ should list a Wikipedia entry), and c. Transactional вЂ“ keywords used to complete a transaction on the web (eg вЂ�beatles posterвЂ™ should list a page where the user can buy a beatles poster) Of these you want to find the highest searched transactional keywords because these will get you the highest number of sales in the shortest time. 2. Focus on 'short tail' keywords which are basically 1 or 2 word search terms. The amount of traffic going to 'long tail' keywords which are 3 or more words is far less, and even though you can dominate them more easily, you will still get less leads. Too many beginners fall into this costly trap. LetвЂ™s take a look at a quick exampleвЂ¦ вЂ�Home LoansвЂ™ has a search volume of approximately 18,000 searches per month. With a top ranking you can conservatively estimate receiving around 10% of the monthly search volume as website traffic, which equates to 1,800 visitors per month. With a 1% website conversion rate you would receive 18 sales leads per month. вЂ�Home Loans SydneyвЂ™, on the other hand, has a search volume of 170 searches per month which equates to approximately 17 visitors per month for a top ranking. If the conversion rate for this keyword phrase was 10x that of вЂ�home loansвЂ™ (ie 10%) you would still only receive 2 sales leads per month compared to 18 for the short tail phrase. Which would you prefer? Target the short tail keywords in your scope and attack them ruthlessly. You won't just have access to a vastly bigger market but you'll also improve your 'long tail' keyword ranking as well, because the effort you put into achieving top rankings for short tail keywords will usually result in top rankings for long tail keywords too. If you research your keyword volumes properly you will know straight away if that keyword is right for you or not. There's a really powerful process to follow to find this out, and I'll tell you shortly how you can get your hands on it. But once you do it right (and most people miss critical steps) you'll know everything you need to decide which keywords to target. В© 2010 Web Profits вЂ“ www.webprofits.com.au 8 Not only that but you can find out how much people are spending on Adwords for those keywords, and this will tell you whether you've got any chance of dominating your market on your particular budget. Everyone wants to dominate the top keyword, but despite what some people might say, you won't get to #1 for a hot keyword without implementing the right strategy and investing the right amount of money. 6. Did you know that Google is the ONLY search engine worth targeting? I came across a product a few years ago that promoted the idea of targeting smaller engines like Bing and Yahoo instead of Google. Their point was that everyone goes after Google so why go there when you can easily dominate the others? It sounds reasonable but here's why itвЂ™s completely wrong (See, another example of the blind leading the blind, but unfortunately some people will fall for it). First, Google has over 90% of search traffic across Australia. So for a start why would you want to miss over 90% of the traffic before you even begin? Second, Google keeps increasing their market share with cool new services like maps, docs and Gmail so they're getting even more and more search volume. And third, because itвЂ™s so difficult to get ranked on Google, youвЂ™re going to get picked up by the others anyway by default. The strategies for ranking on Bing and Yahoo are simple compared to Google! This is why we tell all our clients that we're going after Google traffic only, and why they still end up ranking at the top of the other search engines as well. In our experience, with every single site we have worked with, Google gets more than 20 to 30 times the traffic of Yahoo and Bing combined... sometimes even more! And when you translate that into profits, it makes a massive difference. 7. Why Google Caffeine Is The Most Exciting Change In Search Engines Lately, And Why It's Time To Embrace Social Media. If you're worried about Google Caffeine then you should be. Google Caffeine now integrates realtime search, has a greater focus on relevant quality content, takes note of a websiteвЂ™s speed and places a greater importance on overall website authority. With the wrong strategy you wonвЂ™t get anywhere with your Google rankings, but with the right strategy youвЂ™ll leave your competitors behind. We've studied it extensively and think it's a great opportunity for people to leapfrog their higher ranked competitors by using content to build trust, authority and links. В© 2010 Web Profits вЂ“ www.webprofits.com.au 9 Just imagine, you can become 'the' market leader by developing high quality content and then simply taking advantage of what millions use every day. You see, the pathway to riches now lie in social networking too. Sites like Twitter and Facebook are being trawled by Google for real-time information, and sharing your content can not only lead to a big move up the rankings, but also to a flow of qualified prospects to your site as well. 8. The More You Spend, The Higher You Go Right? Wrong. One of our clients came to us after spending $40,000 dollars on SEO with a competitor. They probably told him that if he spent more and more he'd eventually get there. Well a 50 year old is never going to win the 100m at the Olympics, no matter how hard he trains. And a bad strategy will never get you a top ranking, no matter how much money you spend on it. It's called throwing good money after bad. And if this makes sense, why do so many people keep falling for it? Look, a smart strategy beats a big budget any day of the week. It's all about getting the right ideas together and coming up with a strategic plan that's going to knock your competitors off. With the right strategy you can acquire more new customers than your competitors (even though you're spending less) and watch your profits increase every month. That's why you've got to do whatever it takes to avoid being taken for a ride by unscrupulous vendors out there. 9. Why You Should Never Ignore Website Optimisation. Achieving top rankings for a competitive keyword phrase is mostly about building quality links into your site. But optimising your website in the right way will significantly reduce the number of links you need to achieve a top ranking, which means you can achieve top rankings in a shorter time frame and at a lower cost. One of the first things we do for our clients is optimise their website. And itвЂ™s not just about updating their Title Tags and Meta Tags... itвЂ™s also about adding a blog and ensuring that there is a web page for every top level keyword we want to rank highly for. That's something most so-called consultants skip over but having made our clients over $50,000,000 in extra sales in the last 4 years we know what we're talking about. Don't get me wrong though. Building links is critical, but it's only when you combine it with your own optimised site that the magic starts happening. Put them together and BANG! It goes off like a rocket. And the best part is that you only need to optimise your site at the start and then review it every few months. From then on you're out there building links and watching your website rise up the ranks. В© 2010 Web Profits вЂ“ www.webprofits.com.au 10 10. Blogging вЂ“ Your Secret Weapon Google just loves blogs. It's like taking a hungry man to a smorgasbord restaurant. He's going to gorge on everything in front of him, sampling each dish as they bring it out and consuming everything to his heart's content. Google is like a blog-eating monster whose appetite can never be satisfied. Keep feeding it with fresh content and it'll keep lapping it up. It's easy for it to find, and it's been prepared just the way it likes it. Adding a blog to your website and posting quality content to it regularly is one of the best ways of increasing the trust and authority of your site. Blogs are also one of the best ways of building incoming links to your site and, most importantly, to the pages you want to rank at the top of Google. Never underestimate the power of the humble blog because Google will sniff it out and grab it any time you put something out there for it. So while everyone else talks about links and keywords, just remember there's one meal Google loves above all others, and it's so easy to serve up. 11. Content Is STILL King Google searches far and wide for the best content for its users. That's why content still rules. When you create content and it gets passed around and viewed a lot, Google notices and figures that it must be top quality. And Google only wants the best for its users, because if it kept returning bad results then people would use another search engine, right? Needless to say, this keeps the low quality content from getting much attention and gives the high quality content the recognition it deserves. That's why we always put out the highest quality and most researched content possible and then promote it effectively online. It's so Google bypasses all the second-rate content in our markets and slams our clients' sites into top spot. 12. Top SEO Rankings Are All About Links If you want to get to the top, then building links is the most valuable skill you'll ever possess. Take Adobe Acrobat for example. If you search for 'Click Here' the Acrobat download page is in the #1 spot because there are so many sites that link to the page with the words вЂњif you don't already have Adobe Acrobat, click here to download itвЂќ (try it out for yourself right now). There are three main factors you need to keep in mind when building links: В© 2010 Web Profits вЂ“ www.webprofits.com.au 11 1. Link Popularity - is the number of links pointing to your site. The higher the number of links you have pointing to your site the higher your link popularity. Each link to your site is counted as a vote for your site. The more votes you receive from other sites, the higher you will rank. Saying that, all links (or votes) are not created equal, and link popularity alone is not enough for top rankings. Link authority also plays a very important role. 2. Link Authority - defines how much value a vote from a particular website has for your overall rankings. Authority is measured by Google in the form of PageRank. And the higher the PageRank of a web page the greater the influence of its vote to your rankings. A link from a PageRank 5 web page is worth more, from a link authority perspective, that 100 links from PageRank 1 web pages. Of course, the 100 links would have an impact with your link popularity. The key to achieving top rankings is getting a lot of votes (or links) from high PageRank websites. 3. Link Reputation - is what the links from other websites say in them, also known as anchor text. To build link reputation you need to have text links from other websites pointing to your website with the keywords in them. Link reputation defines what keywords you rank for. As a general rule, the more sites which link to yours the higher your website will rank in Google. And did you know that the easiest links to get are the least valuable, and the hardest to get are the most valuable? It's true. That's why if you want to get to the top spot, our recommended strategy is to use content to build links. 13. Why Your Competitors Are Also Your Closest Ally It almost seems wrong to say this but it's absolutely true. Please let me explain. At the end of the day, the only person who's going to stop you getting to top spot is the person who's already there! Let's face it, if you're going to get there you have to know what they're doing to get there and take it a step further. There's no other way around it, and all those people out there telling you how anyone can do it is lying to you. Only ONE website can be #1 for a keyword phrase at one time, and for that to be you, you have to know what your competitors are up to. The good news is you can find out whatever you want about your competitors, including what keywords they're targeting, how successful they are at it and what strategies they are using to achieve their top rankings. All you need to do is look at how their website is setup and see which sites are linking to them. And then it's simple to go back to the drawing board and figure out a strategy for beating them. Do you think any army would have lost a war if they had the complete blueprint of their enemy's battle plan? When you know what they're doing you'll run rings around them and best of all, they'll В© 2010 Web Profits вЂ“ www.webprofits.com.au 12 be scratching their heads wondering where you came from and how you took over so fast, never knowing that it was their strategy that got you going in the first place! 14. WARNING: Is Your Website Able To Make Money From All Your New Visitors? One of the most common problems I see, and too frequently ignored by SEO companies is that most websites aren't designed to convert visitors to paying customers. That's why Web Profits is more than an SEO company. We set the whole thing up to help businesses get a massive explosion in their profits by using everything the internet has to offer, not just SEO. The bottom line is how much money you're making. And you can have all the people coming to your site you want. At the end of the day if they aren't convinced you're the person they want to spend their money with then it's all been a wasted effort. The conveyancing company I mentioned earlier went from converting 2.3% of their traffic to 10.4% just by changing their design. Just think about that for a second...theyвЂ™re now getting more than FOUR times the number of sales from their website, without spending a cent more on marketing. And then there's the sales copy; the actual words you use to take a visitor and turn them into a loyal, paying customer. You see, this isn't a shotgun approach where you get as many visitors as possible and hope that from time to time you'll get lucky and one of them will become a customer. ItвЂ™s about getting the right people to your site and giving them exactly what they need as soon as they land on your website. After all, when you can just change the design and get a whopping 450%+ increase in performance then you'd be mad not to do it, right? And then the sales copy can make a similar, if not bigger jump. Making your website sell is the most important thing you can do, and even better...it's probably the easiest thing too. 15. Why Systematising Your Strategy Is The Way To Big Profits Make no mistake... ...building a business using the power of the internet is NOT about technology. It's about systems. In fact, making money in any business is all about finding the winning formula and then creating systems to do it over and over again without needing to touch it. В© 2010 Web Profits вЂ“ www.webprofits.com.au 13 Take McDonalds restaurants for instance. Every McDonalds is the same as every other. Same setup, same design, same everything. What you might not know is that to become a shift manager you have to study 2 folders that are 2 inches thick! That's how systematised they are, and why they're so successful. They've not only perfected their business, but they've documented it all and rolled it out to every restaurant across the world. That's why they're so successful! SEO is exactly the same. You just have to know what works and implement it consistently every month. No point messing around when you can find a quicker way of doing things. Your time is valuable, and I bet you can find more productive things to do than manually implementing an SEO strategy that could have easily been automated. And face it. If you spend too much time doing everything manually, there's no way you'll provide a quality service to your customers and your business will suffer badly. Why Do Clients Pay Us Over $100,000 A Year? Simple. It's the freedom of being able to earn what they want, when they want. Some of our clients have gone from nothing a little over a year ago to dominating their market place, and they owe most of it to their online presence. Take online car insurer Youi. They went from the wilderness to dominating Google in this incredibly competitive market. Their competitors are insurers with very deep pockets and we're still beating them. Or what about Lauretta from The Gourmet Basket who increased her sales by over 700% after only 10 weeks with us. Or Mel from Academia International who told us we did more for him in less than 8 weeks than our competitors did in a year and a half. And what about a top building company here in Australia. They spent nearly $40,000 (that's enough to buy a pretty decent car) on SEO with a competitor and never got higher than 4th on Google. We took over and do you know how long it took to get him to top spot? We got them to #1 on Google in only 27 days. But I'm realistic too and I know our prices are out of reach of a lot of smaller businesses and startups. And that really upsets me because good people like you are left out in the cold to fight against the sharks who want to take your money but won't deliver results. And I think any business owner who is serious about making it online should have that chance. That's why we produced the most accurate course on SEO ever produced. It gives you all our strategies in painstaking detail and how you can implement them. And better yet it's a tiny fraction В© 2010 Web Profits вЂ“ www.webprofits.com.au 14 of the price of using our full consulting services, even though you get to peel back the covers and see why our clients always out-perform the clients of our competitors. We've reproduced the exact same system we use to get our clients to the top of Google and to stay there. But there IS a catch. You have to do all the work yourself. But what would you prefer? To start forking out money to someone in the hope they'll get you there, even though they probably never will? Or put some time aside and work through a system which gives you everything all laid out on a silver platter, and has been proven over and over again? After all, if you're afraid of a little work then you probably shouldn't be in business. And if you're not prepared to make some sacrifices to make it then this is probably not for you. Exceptional results have to be earned. You have to put in the hard yards along the way. But once you get started you'll notice something happening. Your traffic will increase and your earnings will follow. You see, the plan is that at this point you'll have a budget that's easily big enough for you to afford our professional services. This means you can put your internet strategy entirely in our safe and capable hands. Most of our clients just monitor their results, and rarely even need to talk to us. And that's the way they like it because they get to focus on other parts of their business, or simply enjoy their life much more, free of the money stresses which affect most business owners these days. Anyway, the choice is entirely yours. Your fate is in your hands and it's up to you to decide if you're a serious player who wants to take the first proper step to get fast growth. To find out more, click here... http://www.webprofits.com.au/seo-secrets.php I look forward to hearing about your success in the near future, Sincerely, Alex Cleanthous Head Online Strategist Web Profits PS. The course comes with 3 bonuses that we implement for you. These bonuses should pay for the entire course on their own within a few short weeks. PPS. I should also mention that because the bonuses rely on us doing work for you, we're likely to pull this offer down periodically so we can keep on top of everything. PPPS. I'm so confident that our strategies will out-do anything our competitors could do that I guarantee you a consistent top SEO ranking, or I'll buy the course back from you. В© 2010 Web Profits вЂ“ www.webprofits.com.au 15