Why 4Life is the #1 Opportunity in the World! S E U S C C S Be an Asset to your Team Members Keeping a Positive Attitude Patience, Consistency, and Persistence A Strong Personal Commitment Scientifically Designed Compensation Plan Effective Marketing Strategy Effective Product Strategy You have selected the #1 opportunity in MLM Independent Distributor An “Unparalleled” Opportunity through network marketing! Generally (with a few exceptions) great success requires a great investment. Network Marketing is an exception to this principle. Individuals from all walks of life have experienced great success through networking. Examples:  A waitress in Tulsa, Oklahoma earning more than brain surgeon.  A factory worker earning more than a CEO for a major corporation.  A maid earning more than the President of the USA.  A garbage collector earning more than a Senator in Congress. …and the list goes on and on!!! There isn’t a better chance to become wealthy or change your life than MLM. Selecting the right opportunity is important to your success! There are a few individuals that can be successful in most MLM plans. The problem is what percentage of people can be successful? Even if a leader is successful, if a large number of his distributors can’t find success, attrition will eventually destroy his or her income. Mike Akins now has 46 years of successful experience in Network Marketing. In the mid-1990s Mike decided to select his last MLM program. He wanted to make sure he selected the very best program in the world for his loved ones and the distributors that would follow him for the next few decades. He wanted to select a program or help develop a program that would reward the greatest number of distributors possible. This would secure his future and the future of people that become part of his Marketing Family.  Mike financed the most extensive study ever performed on the MLM Industry!  342 programs examined (since then more than a 1,000 programs examined)  Information on two million distributors and customers was studied  Hundreds of individuals were interviewed This extensive study found certain key factors involved in maximizing each person’s SUCCESS or FAILURE. Reasons for Failure: 1. Didn’t stay with the program long enough. (The average length of time for leaders to develop a stable income above $10,000 per month is 12 years.) 2. Wasn’t consistent. 3. Didn’t keep in touch with downline partners. 4. Didn’t receive the adequate training necessary and pass the training downline. 5. Poor upline support. 6. Selected a program with a poor pay plan. 7. Selected a program with a poor product strategy. 8. Selected a program that failed, reduced pay plan, sold out, or attritioned down. Company Strategy that Fails Each company follows a certain marketing philosophy and develops a strategy to fulfill that philosophy. The following are wrong marketing philosophies and wrong strategies:  Develop pay plan designed for heavy hitters that can bring over a group with them. More money for a few and less for the many.  Promote products that are cheap to manufacture with wide profit range.  Find an exotic herb, phytonutrient, or nutrient that most people haven’t heard of and depend on fancy marketing instead of a genuinely unique and effective product.  Big signing bribes to attract heavy hitters with large organizations.  Focus on fast growth instead of solid growth.  Depend on fancy sales gimmicks instead of effective products, pay plans, and marketing strategy. Results of these Unsuccessful Strategies  Products are easily copied. Within a couple years, hundreds of copies are on the market and even less expensive.  The benefits of the product can be duplicated with copies or other phytonutrients that do the same thing.  First customers leave, then distributors at the bottom of the structure, and then leaders start leaving because of attrition. COPY COPY  At first, the few that earn big checks use their earnings to attract distributors. These distributors think because the leaders are earning big checks that soon they will too.  However, there isn’t enough payout for the rest of the distributors so attrition increases until leaders begin to leave because their checks drop. Results of these Unsuccessful Strategies (Continued) Company Failures***- The majority of MLM companies eventually go out of business, sell out to investment companies, or drop MLM and go conventional marketing even some 15-plus years later. Examples: to  Nutrition For Life was in business for more than 15 years and went out of business.  Sterling Silver went out of business after ten years.  Rexall and Enrich sold out to a pharmaceutical company after being in business many years.  Kaire was a giant company but after 12 years dropped 60%.  Melaleuca, after 20 years in business, changed their pay plan.  Monavie moved quickly to $800 million, but now you can buy similar products everywhere and look at their sales now.  Xango grew fast, but similar products can be found everywhere.  Morinda grew fast, but soon their spinoff distributors started Xango. You can purchase noni everywhere and look at what happened to the sales in their original markets.  Amway - A congressional investigation ruled that Amway had a 90% attrition rate. Only their expansion overseas in new markets has kept them alive for now. ***These were all giant companies, but due to poor marketing and product strategies they have dropped off. The opportunity you select is important to your future!!! This Study Provided a Success Formula 4Life Research was found to be the #1 opportunity in the world! in the World! The worldwide “great recession” proved that 4Life was the greatest opportunity in the world! 4Life Research in Sandy, Utah During the great recession, the average MLM company experienced a reduction of 10% in annual sales. 4Life Research experienced growth of 24% in the USA to more than 100% in certain international markets. 4Life Research is one of the only MLM companies in the world (than has been around for more than 10 years) that has broken volume sales records every year that it has been in business. 4Life Research Growth Report 15 years of growth!!! (Including its oldest market, the USA) Why is 4Life the #1 MLM opportunity in the world? 1. Product Strategy 4Life searched for a product that was truly unique, extremely effective, and functioned different than other product on the market.  Transfer factors are completely unique. They do not function like other nutrients. Transfer factors work through regulating a team of body molecules, cells, and body chemicals.  Transfer factors come from living animals, not plants or herbs. Transfer factors actually transfer the experiences of one living entity to a human being.  Transfer factors are so complex that there will be new discoveries about their functions for decades to come.  Most products in MLM are simple and most everything to be known about the nutrient is already known. There isn’t a long marketing life on other products, but transfer factors will keep the excitement going for decades to come. 1. Product Strategy (Continued) Results of this Strategy:  Only one other network marketing company has marketed a transfer factor product (the original inferior formula) in the past 15 years! This company recently began marketing the old formula that doesn’t contain Tri-Factor and Nano-Factor technology.  This is very unusual in the MLM industry. Why? Manufacturing transfer factors is difficult and very expensive. Most companies are too greedy to select such an expensive product to market. 4Life took less profit in the beginning so that we could bring transfer factors to the market. Most companies would rather select a product that costs a couple dollars to manufacture then sell it for $30-$50 and make a killing in profits.  Consistent growth for 15 years! Every year records were broken!  More distributors are earning incomes because the product works better and has the science behind it, which results in less attrition. 2. Scientific Compensation Strategy 4Life’s pay plan is scientifically developed to address all seven categories of distributors. All other programs that were researched didn’t address each of these unique needs of each individual category. Every pay plan has a target. Most programs target the extreme heavy hitter that earns more than $50,000 per month. This leads to heavy attrition. A few program target the start-up phase, which doesn’t provide the incentive to move up. Of course, most distributors want to move up the ladder of success, but this isn’t an easy journey. There needs to be incentives along the way to encourage the next step. 4Life uses the various ranks and qualifications to accomplish this goal. 4Life’s compensation strategy encourages the distributors and leaders to help their team members along the way. The second level 25% bonus encourages the leader to work with his first level distributors. The three level volume encourages the leader to work with distributors that he or she brought into the program instead of “leap frogging” over these distributors and working with someone else. The bonuses in-depth are spaced just right to encourage forward growth and to encourage the leader to assist individuals in-depth. There must be a balance in this support between those within your three levels and distributors in-depth. The bonus pools based on depth help in this area. The 25% fast start and 2nd level bonus address the need for quick money up front. For more information on the science behind the 4Life compensation plan, visit www.professionalnetworkers.com and link to the synopsis on the compensation plan. 3. Company Management The study found that companies with founders who are true humanitarians make better decisions in the interest of the distributors. Some companies have humanitarian endeavors as a sales angle. Mike Akins researched David Lisonbee’s background to see if he was a true humanitarian. He is a heart-felt humanitarian. David has many years of successful experience. He has surrounded himself with humanitarian management. You don’t want to be a dollar sign in the eyes of the management. We want them to care about us on a personal basis. 4. Marketing Strategy: Coming in Part 2 . 5. Personal Marketing Philosophy: There is no doubt that 4life is the #1 MLM opportunity in the world. The key is to approach your journey of success correctly. There are two aspects to your success in this opportunity: the practical and the psychological. I will cover the practical in Part 2 Our 3 ½ year study concluded that the primary cause of success or failure in a viable or good MLM opportunity is psychological. Once a program has several or all key factors to success, the number one factor in success or failure is your psychological mindset. The Following are Keys to a Successful Psychological Mindset: 1. Study the program carefully and get all questions answered.  When you first begin highly motivated it doesn’t seem important to understand every aspect of the program and to get all question answered. As you journey to your targeted success goal, the difficulties along the way can drain you and discourage you. During these periods you need to have a very solid foundation of belief in this opportunity.  Remember the study found that the #1 reason for failure once a person finds the right opportunity is not giving themselves enough time to succeed. The average leader in the industry invested 12 years of hard work before averaging more than $10,000 per month. Some earned more, even above $100,000 per month. Think about how long you have spent getting where you are now in conventional jobs. Isn’t it worth it to invest 12 years into a lifetime income? Not everyone will earn this kind of money, but whatever you earn will be more than what you would have earned in just a job and will be more secure. 2. Expect difficulties. Life itself is full of difficulties. Why do we think MLM is any different? 3. Don’t judge yourself along your journey to success. We all have different dynamics in our lives. Don’t judge the program or yourself by the difficulties you encounter along the way. Each circumstance has many factors involved and some of them are outside of your control. 4. View your journey to your maximum success as a learning experience that with each step will teach you something that will enhance your chance for great success. When you approach life this way it reduces stress, which drains you of emotional energy. 5. Always find a way to view your circumstances in a positive way. Negativity is like pouring acid on your success and that of others. Staying positive is like investing wisely in your future. When you view everything as a lesson that will enhance your understanding and help you become more successful, it doesn’t seem as negative. 6. Always convey to your distributors a caring and understanding heart. Don’t talk down to them or get frustrated with them. Kind and understanding words are like seeds planted in their minds that will bring forth a harvest of blessings. (More information on personal success in Part 2)
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