In recent years, growth has been observed in the native advertising market which is emerging quickly and still a new concept. Native advertising is different from content marketing. The word "native" refers to the content's consistency with other media on the platform. Native advertising is a type of online advertising that matches function and form of the platform on which it seems. In other words, it is a form of brand advertising which will enable marketers to better utilize digital marketing (to meet communication need) from branding to direct marketing.
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