Fall-2016 Get solved assignments at nominal price of Rs.130 each. Mail us at: [email protected] or contact at 09882243490 Master of Business Administration- MBA Semester 4 MK0016-Advertising Management and Sales Promotion (Book ID:-B1809) Assignment (60 Marks) Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60 Q1. Briefly discuss the Consumer Protection Act and also elucidate its strengths and weaknesses. Answer. Basic concepts under the consumer Protection Act 1. Consumer: The term consumer is defined as follows. (I) A person who buys any goods for a consideration. It also includes any user of such goods when such use is made with the approval of the buyer. But it does not include a person who obtains such goods for re-sale or for any commercial purposes. Q2. Elaborate in detail factors that are affecting marketing and advertisement. Answer. This means the number of times advertises has been shown with the description of the product or service, in the granted time slots. So here, if any company needs more advertising frequency for its product, then the company will have to increase its advertising budget. Q3. Explain the theories of Advertising in detail. Answer. Advertising has numerous objectives which includes communicating with potential customers as well as persuading them to adopt a particular product or develop a preference towards the product for repeat purchase which ultimately results in brand loyalty. Advertising Theory or theories therefore try to explain how and why advertising is effective in influencing behaviors and accomplishing its objectives. There are numerous theories on advertising. Most theories of Q4. What are the various factors that are influencing in setting of budget? Answer. A company's advertising budget is the amount it sets aside specifically for investment in paid placement of ad messages through media. A number of factors impact a company's ad budget, including its overall view of the role of advertising, monetary resources and marketplace conditions. The factors that are influencing in setting of budget:View of Advertising One of the most significant effects on an ad budget is the value placed on the role of advertising by company leaders. In some companies, advertising is considered a necessary expense. This means Q5. What are the various media that may be used for direct marketing? What are their pros and cons? Answer. Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as Q6. Write a short note on A. Advertising in marketing mix B. Positioning Answer. a. Advertising in marketing mix The advertising, as a part of promotion mix, is the basic element of promotion within marketing mix. Advertising is any form of indirect presentation of ideas products or services. The basic purpose of Fall-2016 Get solved assignments at nominal price of Rs.130 each. Mail us at: [email protected] or contact at 09882243490
© Copyright 2024 Paperzz
