Infomercial Production Companies

Infomercial Production Companies
Shadowbox DIRECT offers over 60 years of combined direct response television experience. Our
broadcast campaigns have generated over $600-million in sales, and now draw millions of unique
visitors to client websites, generating high quality leads and profitable conversions.
We are a creative DRTV production company that specializes in enhancing brand integrity while
employing proven direct-response mechanisms in long-form infomercials and short-form
commercials. HD video and 3D animation assets are then customized for web advertising and social
media, all part of your next successful direct response campaign.
Some of Our Direct Response Commercials and Infomercials
To infomercial or not to infomercial... that is the question...."
At ShadowBox Direct, we measure our success by the results of each and every infomercial
production, not by the sheer number of projects we complete. If direct response marketing is right
for you and your product, then we want to be the ones to help you make it happen. But if DRTV is
not your best fit, we'll be the first to tell you. This is how we avoid turning our clients into the
masses of failed infomercial productions that take place each year. Here are a few things you should
be thinking about when considering if DRTV is your best move:
What ShadowBox Direct brings to the table
ShadowBox creates direct response commercials and campaigns for clients, agencies and
entrepreneurs at all levels. We offer creative, branding and production services, as well as full
campaign management services. As a result of our years of experience and contacts, we can enter
into the process at any of the steps below.
The following are the major steps you will need to take to move your product from idea to reality:
Product Evaluation
Campaign Strategy and Product Branding Creating a concept for the commercial Script Writing
Production Filming Animation Post Production Editing Media
Direct Response TV Basics and Infomercial FAQs
What is Direct Response TV?
Direct Response Television, or DRTV for short, includes any television advertising that asks
consumers to respond directly to the company - usually either by calling an 800 number, by visiting
a web site or another strong call to action. DRTV is form direct response marketing. Direct
Response TV (DRTV) refers to one to two minute commercials or half hour paid programming
made for TV This contrasts with commercials where the objective is to increase only the visibility of
the brand name. Lead generating commercials also are considered DRTV. This form of television is
fully accountable as far as effectiveness because the marketer can measure the response.
What is Direct Response TV good for?
Television is still the most powerful medium available to advertisers to reach mass audiences and
show visual demos. Direct response advertising uses this unrivaled power of TV to create the
"impulse to buy" and drive sales to retail, web and other distribution channels. DRTV is one of the
quickest, most cost effective methods to introduce new products and brands. DRTV has created
overnight sensations and long lasting brands. Both long and short form Direct Response Television
provides companies with immediate information about the effectiveness of their ads. With a
successful DRTV campaign you are building a loyal customer base of people who will continue to
buy your products and support your brand after their initial purchase.
What are the benefits of a Direct Response TV campaign?
The main benefit is a quick way to see a successful ROI and to generate high margin sales of a new
product in a short time frame. Both long and short form Direct Response campaigns provide brands
with immediate information about the effectiveness of their ads and the relevance of their products
in the market place. If a campaign not working, you can change it or change the media spend to get
an improved response. And with a successful DRTV campaign you are building a loyal customer
base of people who will continue to buy your products and add-ons long after their initial purchase.
What are the different typs of DRTV commercials?
There are two types of direct response television, short form and long form. Short form is any DRTV
commercial that is two minutes or less in length. Long form direct response is any television
commercial longer than two minutes. This was the accepted term for an infomercial from 1984
until "infomercial" came into vogue in 1988. The most common time period available for purchase
as "long form" infomercial media is 28 minutes, 30 seconds in length. Long form is used for
products that need to educate the consumer and create awareness, and typically have a higher
price. A relatively small amount or media time may be purchased in lengths less than 30 minutes
but more than 2 minutes. Five minutes is the most commonly available time of these lengths.
What happens if my DRTV campaign performance starts to fade?
After about one year of airing, the original show may need to be re-edited with enough differences
to the creative or the offer to give it a fresh feel and maybe target a slightly different audience. Or, a
new show with a new creative could be considered.
Shadowbox Overview
ShadowBox PICTURES has offered outrageously disciplined creative and turnkey production
services, delivering broadcast commercials and marketing programs, to corporate brands, their
agencies, business colleagues and consumers. This ability to create consistent success for our
clients is grounded in over 20-years of experience producing film & video for specialized industries.
Oday, our service divisions can seamlessly plug-in to your existing project team, or take the lead.
Shadowbox Brings Success
Our ability to consistently make successful work comes from over 20 years of experience. Our
projects have generated over $800 Million in sales. We have worked on a variety of movies,
hundreds of commercials, corporate videos, and direct response TV commercials. Our credit list
includes work for: Johnson & Johnson, Church and Dwight, Dish Network, L.A. Weightloss, Turtle
Wax, Fullbar, Skin ID and QuiBids to name a few.
The essence of what ShadowBox offers is a fresh imaginative approach with extensive historical
knowledge that creates a style, a brand, an image and an unforgettable impression. We continue to
write, produce, and bring to life extremely successful work year after year. In fact, in the last 12
months, more than 30 leading companies, agencies, and distributors chose ShadowBox to develop
their campaigns, moving the needle, and producing a strong ROI. ShadowBox has a comprehensive
understanding of all aspects of the industry including creative, HD production, 3D animation, postproduction, product marketing, and product offers.
For more information please visit
http://www.shadowboxpictures.com/direct/index.html

ShadowBox DIRECT offers over 60 years of combined direct response television experience. Our broadcast campaigns have generated over $600-million in sales, and now draw millions of unique visitors to client websites, generating high quality leads and profitable conversions.

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