Direct Response Marketing

Direct Response Marketing
Meltzer Media Productions is one of the original founders of the Infomercial (1985) and has
Produced or consulted on over 2000 Direct Response TV Campaigns. The product and services we
have advertised range from $9.99 items to over $10,000 (Cruises and medical procedures) and
everything in between. The success of the company has enabled us to expand in to manufacturing,
licensing, online marketing, catalog placement, Home Shopping and Retail place all over the U.S. and
in 95 countries around the world.
A brief biography of Jeff Meltzer
For over 25 years, the name Jeff Meltzer has
been synonymous with the highest standard
of excellence and professionalism in
broadcast & non-broadcast television.
Renowned in the industry as a talented TV
Director, Producer, and Editor, his
production and post-production credits
include countless television series and programs. Jeff’s range of expertise covers
commerceals, movie trailers, television shows and promos, music videos, corporate films,
but he is knows the world over as one of the creators of the Infomercial.
As one of the acknowledged creators of the modern day infomercial, Jeff has seen the entire
evolution of the DRTV genre unfold before him. He is recognized as one of the leading DR
Producer/Directors/ Marketers in the nation. His company, Meltzer Media Productions, has
generated over 1 Billion Dollars in direct to consumer sales. He also has extensive product
marketing, financial and media expertise.
Jeff Meltzer Films was established in 1985, and was based out of a newly formed aggressive
film-editing consortium. His clientele grew to include such national accounts as Panasonic,
Hasbro, Avis and Anheuser-Busch for agencies like Grey Advertising, Young & Rubicam, J.
Walter Thompson, and Ogilvy & Mather. It was at this time that Jeff became involved with
one of the first direct-response 30-minute programs: Infomercials. Out of this effort came
the first skin care infomercial, “Love Your Skin with Linda Chae.” It eventually grossed over
100 million dollars in sales and allowed the start up marketing company, Synchronal, to
become the granddaddy of all direct response companies in the world at that time.
Jeff has held almost every major position (except Chairman) within the Electronic Retailing
Association (the leading DRTV association in the world that governs over 350 billion
dollars in infomercial TV and Web sales) including being a member of the Board of
Directors and Executive Committee, Chairman of the TV and PR Councils and was the
recipient of the Volunteer of the Year Award in addition to being an adviser and speaker for
the Electronic Self Regulatory Board (ERSP): the watch dog for the Federal
Communications Commission, FDA and FTC. He has been featured in the hour long CNBC
Documentary, “As Seen on TV”, has been regularly seen and quoted on TV, Radio and in
print as an industry commentary expert.
Services
Post Production
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Anywhere in the U.S.
Locations Shoots
Studio Shoots
Product Shoots
Green Screen
Special Effects
Casting
Final Cut Pro Studios
3D Animation and
Design
Sound Recording and
Mixing
Music Library
Turnkey Campaign
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Creative Strategy And
Scripting
Production/ PostProduction
All Support Service
Setups
Micro-Websites
Home shopping
Networks
Product Manufacturing
Retail Product
Placement
Catalog Placement
Campaign Funding
Area Of Expertise
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Long and Short
Form Infomercials
Webmercials
Testimonials
Brand Advertising
(:3 and :15)
Certified
Testimonial studies
Coop Advertising
TV Programming
Still Photography
Clients-Projects
We work with all the major DRTV, Fortune 500 and Independent Advertisers, Investors,
Marketers and Distributors!
We distribute products in over 50,000 retail stores in the U.S. and different 95 countries
and have access to over 300 catalogs as well as print and insert mail.
DRTV Campaigns
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7th Sense
Christie Brinkley Authentic
Skincare
Stay Cold
Goldshield
Melt Method
Muscle Cramp 911
Procera
Sit N Cycle
X-Bike
T-Grip Max
Clients
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All Star Marketing
Emson
Atlantic Coast Media Group
Ideal Village
Armor All
Ironman Triathlon
Basic Research
Worldwise Pet Products
Bauer Publishing
Sharp Electronics
HSN, QVC, Shop HQ
For more information please visit
http://www.meltzermedia.com

Meltzer Media Productions is one of the original founders of the Infomercial (1985) and has Produced or consulted on over 2000 Direct Response TV Campaigns. The product and services we have advertised range from $9.99 items to over $10,000 (Cruises and medical procedures) and everything in between. The success of the company has enabled us to expand in to manufacturing, licensing, online marketing, catalog placement, Home Shopping and Retail place all over the U.S. and in 95 countries around the world.

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