KRİSTAL ELMA YARATICILIK FESTİVALİ OTURUM PROGRAMI www.kristalelmafestivali.com BRAND ROOM ELİ ACIMAN ROOM 26th CRYSTAL APPLE FESTIVAL OF CREATIVITY OPENING CEREMONY CRYSTAL ROOM 10:30 - 11:10 OPENING Alper Üner Turkish Association of Advertising Agencies WOMAN POWER IN CREATIVE INDUSTRIES Moderator: Panelists: Yiğit Şardan Demet İkiler Arzu Ünal 11:30 - 12:10 PANEL Thenetworkone President Saatchi & Saatchi EMEA CEO & Worldwide Creative Board Chairman 14:00 - 14:40 SEMINAR Matt Seiler Burak Yılmaz Milk Strategic Planning Director Genart Medya THE ART & SCIENCE OF DIGITAL ADVERTISING 14:00 - 14:40 SEMINAR 15:00 - 15:40 SEMINAR Kate Alessi Google Head of Brand Solutions & Commercialization CREATING VALUE: SPORT AND ENTERTAINMENT Dominic Grainger Jonathan Hill 16:00 - 16:40 PANEL Stephen Johnstone GroupM GroupM Sports Director EMEA Entertainment Director EMEA ARE WE ALL CLEAR? WHY GLOBAL BRANDS NEED LOCAL MOMENTUM TO SUCCEED GLOBALLY 15:00 - 15:40 SEMINAR Clear Channel Vice President Southern Europe WHERE TO PLAY, AND HOW TO WIN? Cesar Montes Efrain Rosario Geometry Global CEO, EMEA Geometry Global Chief Strategy Officer, EMEA The Coca-Cola Company Global Director of Shopper Marketing THINK LIKE A START-UP Roshan Singh Kinetic Head of Digital Innovation Volkan İkiler Banun Erkıran Concept People 14:00 - 14:40 PANEL Pietro Leone DDB Worldwide Global Business Director 16:00 - 16:40 PANEL 13:00 - 13:40 PANEL Levent Erden Jason Lusty BU BİR DEVRİM! YENİ KONKUR ANLAYIŞI 11:30 - 12:10 SEMINAR OUT OF HOME: THE OLDEST MEDIUM JUST BECAME THE NEWEST Bill Derrenger A SOCIAL SOUNDTRACK OF TV Rene Fischer iProspect Global President HARNESSING THE POWER OF YOUTUBE GroupM CEO EMEA 13:00 - 13:40 PANEL Ben Wood IPG Mediabrands Global CEO 11:30 - 12:10 SEMINAR Youth Republic Chief Strategy Officer TURKEY OUTBOUND: CREATIVE CHALLENGES AND OPPORTUNITIES IN TURKEY’S KEY EXPORT MARKETS Julian Boulding Robert Senior HOW CAN BRANDS FIND THEIR VOICE IN YOUTH CULTURE Özge Soykan The Wall Street Journal VP, Multimedia Sales, EMEA 13:00 - 13:40 SEMINAR THE SYNCOPATION OF AUTOMATION 11:30 - 12:10 SEMINAR Will Wilkinson Bengi Vargül Sanem Oktar BRINGING BACK THE MAGIC THE WALL STREET JOURNAL: A CREATIVE TALE 15:00 - 15:40 SEMINAR THE MEMORY OF CREATIVE INDUSTRY Moderator: Panelists: Ender Merter Gökhan Akçura İzzeddin Çalışlar 17 SEPTEMBER WEDNESDAY 17 EYLÜL ÇARŞAMBA THE HUB 13:00 - 13:40 PANEL Nükhet Vardar Yakup Barouh 14:00 - 14:40 SEMINAR MULTISCREEN CREATIVITY Duncan Southgate Millward Brown Head of Global Digital WRITE IT DOWN! THE EXHAUSTING, COMPLICATED AND TIME-CONSUMING STORY OF A VERY SIMPLE IDEA 15:00 - 15:40 SEMINAR Dennis May DDB Tribal Managing Director Creative THE NEW SCIENCE OF CELEBRITY MARKETING 16:00 - 16:40 SEMINAR Mick Carter TMA Entertainment Managing Director 17:00 - 17:40 SEMINAR David Shing AOL Digital Prophet 26th CRYSTAL APPLE AWARD CEREMONY 19:00 - 21:00 CEREMONY WHY SOME COMPANIES ARE WINNING THE TALENT WAR? 10:30 - 11:10 SEMINAR Charles Day The Lookinglass Founder THE OPPORTUNITY MACHINE: HOW TO TAKE ADVANTAGE OF 2015’s HOTTEST CONSUMER TRENDS 11:30 - 12:10 SEMINAR GAME CHANGERS: ENTREPRENEURS WHO CREATE MAGIC IN THEIR INDUSTRY Moderator: Panelists: Fırat İşbecer Alemşah Öztürk Bedriye Hülya 10:30 - 11:10 PANEL Eren Merzeci Hakan Baş THE NEXT AGE IS BRAND INVENTION 11:30 - 12:10 SEMINAR Darin Brown Henry Mason Possible EMEA CEO Trendwatching.com Managing Director DARTH VADER vs WEARABLE TECHNOLOGY 13:30 - 14:10 PANEL WHERE DO PIONEERING IDEAS COME FROM? 13:30 - 14:10 SEMINAR James Chandler Lo Sheung Yan Mindshare General Manager Mindshare Global Mobile Director JWT Chairman of Asia Pacific and Worldwide Creative Council 14:30 - 15:10 SEMINAR #MAGICOFMUSIC 14:30 - 15:10 SEMINAR MAKING MAGIC HAPPEN 15:30 - 16:10 SEMINAR MARKETING IN THE MOMENT Josh Grau Framestore President of Integrated Advertising Twitter Director of Brand Strategy, EMEA 16:30 - 17:10 SEMINAR Jean-Marie Dru TBWA\Worldwide Chairman 26th CRYSTAL APPLE AWARD CEREMONY 15:30 - 16:10 SEMINAR BÜYÜK FİKİR, BÜYÜTÜR Haluk Sicimoğlu Ozan Varışlı BBDO Turkey Lokal İstanbul Yaşar Akbaş Murat Zengin Happy People Uludağ İçecek Youtholding Founder ADVERTISING IN 2020 Bridget Angear Craig Mawdsley AMV BBDO Joint Chief Strategy Officer AMV BBDO Joint Chief Strategy Officer 11:30 - 12:10 PANEL 13:30 - 14:10 SEMINAR 14:30 - 15:10 SEMINAR CREATIVITY THAT MATTERS 15:30 - 16:10 PANEL GOOD ADS DON’T DIE? İYİ REKLAMLAR ÖLMEZ Mİ? Özlem Bulut 11:30 - 12:10 SEMINAR TELL US YOUR SCREEN AND WE WILL TELL YOU WHO YOU ARE 11:30 - 12:10 SEMINAR 10:30 - 11:10 SEMINAR 13:30 - 14:10 PANEL BEYOND THE CAMPAIGN 14:30 - 15:10 SEMINAR Jacques Séguéla NEW HORIZONS OF CREATIVITY: STEPPING OUT OF ADVERTISING 13:30 - 14:10 SEMINAR 14:30 - 15:10 SEMINAR Keiichi Higuchi Havas Vice President Dentsu Executive Creative Director / Creative Officer 15:30 - 16:10 SEMINAR TEACHING NEW TECHNOLOGY OLD TRICKS Will Sansom Andrew Keller Contagious Insider Director of Content and Strategy CP+B CEO & Partner İş Bankası 16:30 - 17:10 PANEL BIG DATA, SMALL MIND AN ANTIDOTE TO OUR OBSESSION WITH CONSUMER BEHAVIOUR 11:30 - 12:10 SEMINAR JWT 15:30 - 16:10 SEMINAR REAL TIME MARKETING İlkay Gürpınar Şükrü Dinçer Volkan Karakaşoğlu CREATIVITY, CONTENT AND CONTEXT: UNLOCKING A LANDSCAPE OF POSSIBILITIES IN OOH THE OPTICAL ILLUSIONS OF CREATIVE TECHNOLOGY 13:30 - 14:10 SEMINAR YALNIZCA DOĞRULARI SÖYLEMEK BİR İLİŞKİNİN 20 YIL SÜRMESİNİ SAĞLAR MI? Dan McGraw Moderator: Walt Disney Studios Vice President, Asset Management Haluk Mesci Vedat Uygun Kurtcebe Turgul 14:30 - 15:10 PANEL Moderator: Panelists: Kurt Rieder Chris Edwards Jon Collins Mars Cinema Group The Third Floor Inc. Framestore Dan McGraw LOVE, LIFE + MEANING: HOW TO WIN CONSUMERS’ HEARTS FOX International Channels Chief Marketing Officer 15:30 - 16:10 SEMINAR 13:30 - 14:10 PANEL Panelists: Volkswagen THE FUTURE OF STORYTELLING IN CINEMA Liz Dolan 11:30 - 12:10 SEMINAR Talon Chief Strategy Officer and Managing Partner Walt Disney Studios 15:30 - 16:10 SEMINAR 10:30 - 11:10 PANEL AN AGENCY CAN ONLY BE AS GOOD AS ITS CLIENT Andy Tilley Carat Global Chief Strategy Officer AKQA Executive Creative Director Yalçın Sezen Lo Sheung Yan Kramp Fatoş Karahasan Alemşah Öztürk Can Faga Eyüp Can Sağlık Sanjay Nazerali BBDO Turkey Board Member Duan Evans Mars Cinema Group Ahmet Akın 14:30 - 15:10 PANEL CRYSTAL ROOM THE FUTURE OF PERSONALIZED LOCAL DISCOVERY Haluk Sicimoğlu R/GA London VP, Managing Director, Executive Creative Director Muzaffer Yıldırım WHAT IS THE REAL MAGIC BEHIND A STRONG AGENCY CULTURE? Medina Turgul DDB 14:30 - 15:10 SEMINAR SMARTPHONE ENGAGEMENT Josh Partridge Shazam EMEA Director 15:30 - 16:10 PANEL CRAFT BRINGS THE MAGIC François Chilot Hans Brouwer CFP-E / Young Director Award President MassiveMusic Founder, CEO 19 SEPTEMBER FRIDAY 10:30 - 11:10 SEMINAR James Temple Cem Yılmaz 13:30 - 14:10 WORKSHOP Turkcell Kurumsal Pazarlama Çözümleri Direktörü Foursquare VP of Product Management MAKARA YAPMIYORUZ! DİJİTAL YAYINCILIĞA GEÇTİK CONSUMER TREND CANVAS: UNDERSTAND AND APPLY A TREND SUCCESSFULLY Neslihan Uçar Çadırcı BRAND ROOM Grace Blue CEO North America DO SOMETHING: WHY ACTIONS SPEAK LOUDER THAN WORDS AND WHAT THAT MEANS FOR YOU AND YOUR CLIENTS Cem Korkmaz, Oha Diyorum Volkan Öge, Batelsmotelpro Tansu Tunçel, Batelsmotelpro Trendwatching.com Head of TW:Insight Network Noah Weiss MONEY HAVE NO IDEAS, ONLY IDEAS MAKE MONEY 11:30 - 12:30 PANEL 16:30 - 17:10 PANEL Jay Haines CNN TURK SESSION GOOGLE FORUM: YOUTUBE CONTENT CREATORS’ PANEL Victoria Foster Mey/Diageo Turkey Marketing Director Ipsos ELİ ACIMAN ROOM BUILDING A BILLION DOLLAR BRAND Seren Köroğlu, 41?29! Sami Basut, Manajans JWT Enis Baruh, Wanda Can Avunduk, Google Kerem Çatay, Ay Yapım Sebile Ölmez, Sebi Bebi YENİ RAKI: Bİ’ BÜYÜK SİHİR 10:30 - 11:30 PANEL 19:00 - 21:00 CEREMONY THE HUB NEW ERA, NEW RULES: WHAT LEADERS NEED TO THRIVE IN THE AGILITY ERA GOOGLE FORUM: CREATING ADS THAT PEOPLE CHOOSE – CRYSTAL APPLE YOUTUBE ADS LEADERBOARD Leyal Eskin Yılmaz, Algida Melis Keşan, Turkcell Egemen Atış, Brisa Emrah Kaya Serdar Erener Jon Collins INNOVATION AND DISRUPTION® 10:30 - 11:10 SEMINAR Facebook Creative Strategist, EMEA Deviant Ventures Founder The Third Floor Inc. CEO & Creative Director MAKING LOVE WITH YOUTH Jill Gray Umut Özaydınlı Chris Edwards CRYSTAL ROOM Levent Kömür Özer Sata THE PAST, PRESENT & FUTURE OF VISUALIZATION 19 EYLÜL CUMA BRAND ROOM ELİ ACIMAN ROOM 18 SEPTEMBER THURSDAY 18 EYLÜL PERŞEMBE THE HUB
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