MU0018-Change Management

Winter-2015
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Master of Business Administration - MBA Semester 4
MU0018-Change Management
(Book ID: B1807)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10
marks 6 X 10=60.
Q1. Describe Kotter’s Eight Step Change Model.
Answer. Kotter introduced an 8-step change model for helping managers deal with transformational
change which is summarised in Kotter’s 8-step change model.
8 Step Process:
Q2. Explain the various steps at which control takes place in a Change Management Process.
Answer. Change Management Process Control:
In the change management process, controlling takes place at various steps, which are as follows:
Step 1: Preparation for change
a) The required change has to be identified
Q3. What do you mean by Organizational Effectiveness? Explain the approaches involved in achieving
Organizational Effectiveness.
Answer. Organizational Effectiveness:
Organizational effectiveness is the concept of how effective an organization is in achieving its goals. Every
employee in a company contributes to organizational effectiveness. Taking into account skills, experience,
motivation and rank, some employees play a bigger role than others. These are the people who contribute
to the development of organization mainly with their knowledge.
Q4. Define organizational Culture. Describe briefly about the types of organizational Culture.
Answer. Organization Culture:
By organization culture, we mean the strategies and attitudes deemed constant, and prevalent throughout
the workforce hierarchy. Different organizations follow different work cultures in their workplace, and
culture is what makes a workplace an organization. It is a blend of innovation and the ability to take risks,
attention to detail, outcome, people and team orientation, aggressiveness and stability.
Q5. Explain the Behavioural Approach to Individual Change.
Answer. The behavioural approach to change, as the name implies, very much focuses on how one
individual can change another individual’s behaviour using reward and punishment, to achieve intended
results. If the intended results are not being achieved then an analysis of the individual’s behaviour will
lead to an understanding of what is contributing to success and what is contributing to non-achievement.
In order to elicit the preferred behaviour the individual must be encouraged to behave that way, and
discouraged from behaving any other way. This approach has its advantages and disadvantages.
Q6.Write a brief note on the following:
a) Kurt Lewin’s Model of change
b) Burke-Litwin Model of organizational performance and change
Answer. a. Kurt Lewin’s Model of Change:
In order to ensure that change is permanent, Kurt Lewin described the three phases of the change process
which can enable the organization to move from the current state to the desired state-Unfreezing,
Changing and Refreezing.
Process Model of Organizational Change
Unfreezing: This stage is designed to make the employees aware and prepared for the proposed change.
Unfreezing leads to a clean state so that new ideas and practices can be written on this, which can be
Winter-2015
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