OM0011-Enterprise Resource Planning

Winter-2015
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Master of Business Administration - MBA Semester 3
OM0011-Enterprise Resource Planning
(Book ID: B1964)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries
10 marks 6 X 10=60
Q1. a. Explain the different types of business processes.
b. What are the different components of an information system.
Answer: There can be three types of business processes, which are as follows:
Management Processes: Involve processes that are carried out by the top management of an
enterprise. These processes include formulation and implementation of cross-functional
strategies that help an enterprise to achieve its long-term objectives. Typical management
processes include:
• Corporate governance
• Strategic management
Q2. Write short notes on: 10
a. Customer relationship management
b. Data warehousing
c. Data Mining
d. OLAP
Answer: Customer relationship management: Customer Relationship Management (CRM) is a
tool that helps an organisation in establishing strong relationships with its customers. It enables
an organisation to identify the needs and expectations of customers and fulfil them, which results
in achieving a high level of customer satisfaction. In other words, CRM can be defined as a
business strategy that focuses on customer satisfaction and retention. It is a multifaceted system
used for storing and analysing information related to customers, such as their name, contact
history, needs and preferences, and repeat purchases. This information enables organisations to
take sound business decisions.
Q3. Elaborate the different modules under manufacturing and production planning.
Answer. Modules under manufacturing and production planning:
Material and capacity planning: Apart from purchasing quality products, you always expect ontime delivery of products. In order to fulfill these requirements, an organisation needs to develop
an effective production schedule by properly planning its materials and capacity requirements.
Material planning is all about managing the supply of raw materials for quality production. On the
other hand, capacity planning involves ensuring whether the planned level of production meets
the market demand.
Q4. Discuss the various terminologies of ERP purchase system.
Answer. Terminologies of ERP purchase system:
Purchase Requisition: It is a document that is generated to inform the purchasing department
about the need of materials to be ordered (purchased). This document is created after
considering the requirements of all the departments of an organisation. A purchase requisition
also specifies the quantity of items required and the timeframe. The purchase module saves the
time and effort of an organisation by efficiently handling the tasks related to the purchase
requisition. The module can automatically copy the previous requisition in case the requirements
are repetitive.
Q5. CRM is a powerful tool used by an organization to acquire new customers and retain the
existing ones. Explain various types of CRM.
Answer. Types of CRM: CRM can be classified into four main categories, which are explain in
below:
Operational CRM: Operational CRM supports the front-office operations of an organisation such
as sales and marketing. Apart from this, operational CRM enables an organisation to store
customer information and retrieve it as and when required, in order to understand the
background, needs, and preferences of customers. For example, the sales and marketing
department of an organisation can easily maintain and update the customer related data using
operational CRM. In addition, it can access the data whenever and wherever required.
Q6. a. Explain main application suite provided by JD Edwards World Solutions Company.
b. Explain the different modules under MFG/PRO application.
Answer. JD Edwards World Solutions Company: JD Edwards, now owned by Oracle, was founded
by Jack Thompson, Dan Gregory and Ed McVaney in 1977. Initially, the organisation developed
software for several small and medium-scale organisations. In 1980s, it started providing products
to IBM. During this time, JD Edwards introduced Computer-Aided Systems Engineering (CASE)
software development and design tool.
It provides three main application suites, namely OneWorld, WorldSoftware, and WorldVision.
Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: [email protected] or contact at
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