Facial Serum Market Trends, Price, Demand and Forecasts To 2020

Facial Serum Market Share and Size, Emerging Trends, Analysis,
Overview and Outlook, Growth And Segment Forecasts To 2020
Technavio Announces the Publication of its Research Report Global Facial Serum Market 2016-2020
Technavio recognizes the following companies as the key players in the global facial serum market:
Beiersdorf, Estée Lauder, L'Oréal, P&G, and Shiseido.
Other Prominent Vendors in the market are: Amway, Avon Products, Burberry, Cadiveu Professional
USA, Chanel, Chatters Canada, Clarins, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Helen of
Troy Limited, Johnson & Johnson, Kao, LVMH, Marchesa, Mary Kay, O Boticário, Revlon, Tom's of Maine,
Unilever, and World Hair Cosmetics (Asia).
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Commenting on the report, an analyst from Technavio’ s team said: “Innovation in packaging is one of
the recent trends gaining traction in the market. The packaging of products plays a two-fold role of
safeguarding the content and as a marketing tool to make the products stand out on a store shelf and
allure consumers to choose the product. Some of the serums launched in 2015 that had innovative
packaging were the dual-phase serum for Clarins Double Serum and IOMA’ s device for measuring
hydration in the skin. The emergence of oil-based cosmetics is leading to innovations in packaging that
enable deep formulations to be held and dispensed in a more effective manner.”
According to the report, the rising sales of premium products and growing middle-class aspirational
spending is an important driver contributing to this market’ s growth. The sale of premium skin care
products is increasing globally, and this is encouraging manufacturers to expand their offerings,
including facial serums, in the luxury segment. One of the factors driving the sales of these products is
the high demand from the middle-income class population. Growing middle-income class aspirational
spending in developing countries such as Brazil, Thailand, China, India, and Malaysia is helping to drive
the sales of the global skin care market. The rising disposable income among the middle-class
population is also encouraging the market to grow. The size of the middle-income class will increase
further over the next 20 years starting from 2015 as three billion people are expected to enter the
middle-income class during this period. Thus, the middle-income class will be the major target audience
for skin care vendors, including facial serum manufacturers during the forecast period.
Further, the report states that the increasing number of domestic and niche brands is a major challenge
this market’ s facing. Cost-effectiveness and consumer loyalty tend to elongate the product acceptance
cycles of established vendors in the market. However, they face competition from several domestic and
niche brands that are active in certain geographies and offer products that suit the specific requirements
of consumers. As domestic brands are perceived to have better understanding of local consumers, their
preferences, and their skin types and associated issues, they remain highly patronized causing many
established brands to fight for shelf-space at major specialty stores, hypermarket, and supermarkets.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
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About Facial Serum
A cosmetic serum is usually a water-based, non-greasy, and intensive formula that contains a high
concentration of active substances. Serums can also be oil-based but have an oil-free texture (owing to
less concentration of oil in the formulation). The oil-free texture can help them to penetrate deeper.
Serums get rapidly absorbed and have the ability to penetrate into deeper layers, together with its
active ingredients, to moisturize and deliver added nutrients. Serums contain high concentrations of
active ingredients, so are usually made to contain just a few active ingredients. Due to high
concentrations of active ingredients, serums produce the desired results faster than other creams or
similar products.
Technavio’ s analysts forecast the global facial serum market to grow at a CAGR of 3.88% during the
period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global facial serum market for
2016-2020. To calculate the market size, the report considers the revenue generated from the retail and
salon sales of facial serum products to individual customers in the global market.
The market is divided into the following segments based on geography:
Americas
APAC
Europe
MEA
Technavio's report, Global Facial Serum Market 2016-2020, has been prepared based on an in-depth
market analysis with inputs from industry experts. The report covers the market landscape and its
growth prospects over the coming years. The report also includes a discussion of the key vendors
operating in this market.
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Connect for more details:
Sam Collins
Market Reports Center
1-646-883-3044 (US)
[email protected]

According to the report, the rising sales of premium products and growing middle-class aspirational spending is an important driver contributing to this market s growth.