$2.00 NOVEMBERWEDNESDAY 27-28, 2013 THE NATIONвЂ™S NEWS A musical from the heart Jennifer Hudson, Forest Whitaker admit they were nervous in вЂњBlack Nativity,вЂќ 1D uStars say faith, family essential, 2D HOLIDAY DAN MACMEDAN, USA TODAY NEWSLINE U.S. challenges China over air space B-52s fly over claimed air defense zone in joint exercise with Japan; ships to arrive today. 5A Tony Romo Thanksgiving game previews ThursdayвЂ™s matchups have playoff implications 1-2, 6C Travelers face messy wintry mix Experts predict busiest air travel day since 2007 as rain heads for East, snow targets Great Lakes. 3A DonвЂ™t forget auto malls on Black Friday Car makers, dealers join in the deal frenzy to clear 2013 models. 1B MenвЂ™s Wearhouse turns tables on Jos. A. Bank Apparel retailer bids $55a-share for rival that tried to take it over. 1B Thanksgiving take-out tradition gaining ground More families find storeprepared meals means more family time. 3B NEWS PHOTOS QR READER Scan with a QR reader; AT&T code scanner available at scan.mobi. Get codes for your business at att.com/mcode. HOME DELIVERY 1-800-872-0001 USATODAYSERVICE.COM QIJFAF-03005x(e)i В©COPYRIGHT 2013 USA TODAY, a division of Gannett Co., Inc. USA SNAPSHOTSВ© Burning off the pumpkin pie Fully timed Thanksgiving road races with the most finishes in 2012: Silicon Valley Turkey Trot (San Jose) Thanksgiving Day 10K (Cincinnati) 19,951 PHOTOS BY USA TODAY SPORTS How balloons and pageantry come together 12,509 Source RunningUSA.org ANNE R. CAREY AND VERONICA BRAVO, USA TODAY Gregory Korte and Fredreka Schouten USA TODAY Laura Petrecca @LauraPetrecca USA TODAY MOONACHIE , N. J. There are long wooden tables. Workers sanding and sweeping. A garland-clad locomotive, a wonderfully unusual rocking horse, a row of gingerbread men and a hearty Christmas tree wrapped in lights. Visitors might think theyвЂ™re at a certain North Pole workshop. But this is North Jersey. With its sprawling highways, noisy truck traffic and used-car dealerships, the area here is more Tony Soprano than Santa Claus. Once inside this cavernous workshop, though, the gritty environment disappears. A large green dragon with outspread wings dangles over welders, woodworkers and 27-foot orca whales. Nearby, a catapult shoots off rainbow-hued confetti. This is MacyвЂ™s Parade Studio, the place where the magic of the MacyвЂ™s Thanksgiving Day parade begins. On Thursday, about 50 million Americans are likely to tune into at least part of the parade, which is not only a family tradition for many, but LAURA PETRECCA, USA TODAY SpongeBob SquarePants will trade sea for sky Thursday. The balloon is four stories tall, п¬Ѓve taxi cabs wide and needs 90 handlers. also the unofficial kickoff to the holiday season. A man in a bright turquoise shirt and red suspenders creates rope netting for the new Cirque du Soleil п¬‚oat. Another man perched high on a ladder patches up imperfections in the wood-carved waves for the SeaWorld п¬‚oat. Asked what kind of machine can v STORY CONTINUES ON 2A Cybergrinches are on the prowl Mobile devices, social media are top targets for scams Byron Acohido @ByronAcohido вЂ�Tis the season for cyberscams вЂ” and itвЂ™s stacking up to be one of unprecedented plunder for cybergrinches. Crooks go where the money is, and cybercriminals are concentrating SEATTLE STATE-BY-STATE 6A their cleverness this year on mobile devices and social media. Black Friday and Cyber Monday are just around the corner, so cybercriminals have begun to п¬‚ood e-mail, social media postings and search results with tainted web links, offers for worthless products and pitches for all variety of scams. вЂњAll these things have something in common: social engineering and greed,вЂќ says Sorin Mustaca, security analyst at anti-malware п¬Ѓrm Avira. The bad guys count on one in 10 recipients of holiday-themed phishing lures to click on a poisoned link or п¬Ѓll out a bogus form. TheyвЂ™ve been planning all year for this. Messaging security п¬Ѓrm Proofpoint says e-mail carrying faked de- The Obama administration, facing accusations that the IRS unfairly targeted Tea Party groups, proposed new restrictions on the ability of tax-exempt groups to participate in elections. The Treasury Department proposed rules Tuesday that would limit groups of all political stripes from running ads, distributing mailers targeting speciп¬Ѓc candidates or organizing get-out-the-vote drives. ItвЂ™s unlikely that any regulation would be in place before the 2014 congressional elections. The IRS admitted in May that it had held up groups seeking exemptions solely because they had вЂњTea PartyвЂќ or вЂњpatriotsвЂќ in their names. Tea Party groups denounced the proposal. Jay Sekulow, an attorney representing 41 such groups suing the IRS, called it вЂњa feeble attempt by the Obama administration to justify its own wrongdoing with the IRS targeting.вЂќ Social welfare groups funded by anonymous donors reported $256.3 million in political spending in 2012, according to the Center for Responsive Politics. ThatвЂ™s up from $82.7 million in 2008. The proposal avoids one of the most controversial issues: how much political activity вЂ” however itвЂ™s deп¬Ѓned вЂ” a group can engage in before threatening its tax-exempt status. вЂњItвЂ™s clear that the IRS is treading slowly into the waters, knowing that itвЂ™s fraught with peril, and that they are starting to get ideas from people, which is exactly what they should be doing,вЂќ said Donald Tobin, a law professor at Ohio State University. IRS officials told congressional investigators they applied a вЂњfacts and circumstancesвЂќ test to decide whether activities were political. The proposal would replace that test with objective criteria. For example, any mention of a candidate within 60 days of an election would be considered political, regardless of context. The issue isnвЂ™t speech, watchdog groups say. ItвЂ™s about disclosure. The proposal вЂњprovides hope that the IRS is going to shut down a huge loophole that has allowed political organizations to spend hundreds of millions of dollars without disclosing their donors,вЂќ said Paul Ryanof the Campaign Legal Center, which has sued the IRS to clamp down on political activity by tax-exempt groups. Rep. Dave Camp, R-Mich., who chairs the House committee that writes tax laws, said the proposal вЂњsmacks of the administration trying to shut down potential critics.вЂќ WASHINGTON Artists п¬‚oat on air just to be a part of storied NYC event 14,862 13,416 Conservatives call Treasury plan вЂ�feebleвЂ™ Ben Roethlisberger MACYвЂ™S THANKSGIVING DAY PARADE Manchester (Conn.) Road Race Delaware YMCA Turkey Trot 8K (Buffalo, N.Y.) IRS MAY LIMIT GROUPSвЂ™ ACTIONS NFL WEEK 13 livery conп¬Ѓrmations and order notices purporting to be from FedEx, UPS, DHL, Amazon, eBay, WalMart, Target and ToysRus have already begun to swell. Clicking on the enclosed links turns over control of your computer to the attacker. вЂњWeвЂ™re human: weвЂ™re compelled to click,вЂќ says David Knight, Proofpoint executive vice president. вЂњAnd weвЂ™re even more human during the holiday season.вЂќ Phishing attacks вЂ” faked e-mail carrying tainted Web links вЂ” are expected to spike in coming weeks, purporting to come from shipping companies, says Bob Pratt, vice president of product management at antiv STORY CONTINUES ON 2A MARKETPLACE TODAY 5B PUZZLES 2D USA MARKETS 4B WEATHER 10B WHAT TO WATCH 5D YOUR SAY 9A THE HOTTEST THING IN BREAKFAST Fire up your breakfast with Sriracha sauce at SUBWAY.В® Try this spicy sauce on any breakfast sandwich, like the Bacon, Egg White & Cheese. Sriracha, our boldest п¬‚avor yet. Limited time only at participating restaurants. В©2013 DoctorвЂ™s Associates Inc. SUBWAYВ® is a registered trademark of DoctorвЂ™s Associates Inc. USA TODAY WEDNESDAY, NOVEMBER 27, 2013 NEWS 2A Masterminds and people power fuel the magic v CONTINUED FROM 1A turn planks of wood into such a smooth, rounded wave shape, Studio Vice President John Piper smiles and says heвЂ™ll show visitors such a вЂњmachineвЂќ вЂ” and points to the worker on the ladder. These men are among the 28 fulltime studio employees who create and care for the dozens of balloons and п¬‚oats that will bask in the spotlight Thursday. These painters, carpenters, sculptors, welders and engineers bring fantastical ideas вЂ” such as a supersize Spider-Man balloon or an intricate Mount Rushmore-themed п¬‚oat вЂ” into a towering reality. They do large-scale construction and п¬Ѓne-detail artistry. They camouп¬‚age the п¬‚oatsвЂ™ massive hinges with meticulous painting and brainstorm how to get three-story structures through the Lincoln Tunnel and up to the paradeвЂ™s staging area on ManhattanвЂ™s Upper West Side. They organize parade components for the trip to Manhattan, get them set up for showtime and then haul everything back out again. Beginning Wednesday afternoon and working through the night, these staffers вЂ” along with other MacyвЂ™s employees, temporary studio workers and volunteers вЂ” will assemble 30 large п¬‚oats and inп¬‚ate 16 giant balloons. TheyвЂ™ll get dozens of other parade elements, such as that confetti-shooting catapult, ready to go for the 9 a.m. parade start. Then, after it all winds its way through the 21вЃ„2-mile parade route from 77th Street along Central Park West and down 6th Avenue to MacyвЂ™s Herald Square at 34th Street and 7th Avenue, they deп¬‚ate, disassemble, repack and haul everything back to New Jersey. The studio workers return to their families just about the time most Americans are digesting their second helping of pumpkin pie. вЂњWe go home and collapse,вЂќ says design studio director Jerry Ospa. BALLOON BASICS MacyвЂ™s п¬Ѓrst introduced a giant parade balloon in 1927 with Felix the Cat. This year's cast of 15 giant characters includes a new, four-story-tall Santa-hat-clad SpongeBob SquarePants. How a drawing becomes a balloon: 1 2 SKETCH Hand-drawn sketches and computer renderings are made. 5 MINI REPLICAS A miniature replica of the exact balloon shape is constructed from clay. In most cases, a half-inch represents one foot in the actual balloon size. FINAL TESTS New balloons are ready about a month before the parade. They are checked to be sure the inflation ports, deflation ports and handling lines are in the right place. They undergo indoor and outdoor flight tests, inflation and deflation tests and final touch-ups before making their public debut. SPONGBOB BY THE NUMBERS 4 Stories high 3 The clay model is used to create subsequent models. Typically, one of those models is marked up with technical information, such as where the balloon lines and inflation ports will go, and another is painted in the same hues that are planned for the actual balloon. 90 Balloon handllers FABRIC PATTERNS 4 Giant reams of 7 polyurethane-coated fabric are patterned, cut and heat-sealed to create multiple chambers forming the characterвЂ™s head, body and limbs. Taxi cabs wide Reported by Laura Petrecca; Sources: MacyвЂ™s, Raven Aerostar, Mustacheagency.com ANNE CAREY AND KARL GELLES, USA TODAY EYE OUT FOR BIG TROUBLE As the clock ticks down, the pressure ratchets up. The parade is a high-proп¬Ѓle event for MacyвЂ™s and the organizations that sponsor balloons and п¬‚oats. Any big hitches can have devastating consequences. In 1997, winds drove a Cat in the Hat balloon into a metal pole. The ensuing damage left a woman in a coma for almost a month before she recovered. In 2005, an M&M balloon knocked over a streetlight, injuring two sisters. This year, there is contention swirling around two п¬‚oats. Animal rights activists are upset with a SeaWorld п¬‚oat, which features two large orcas. They claim SeaWorld doesnвЂ™t treat its whales well. And ranchers were riled up that singer Joan Jett was slated to perform on the South Dakota tourism п¬‚oat, saying the vegetarian and animal-rights activist wasnвЂ™t a good representative for their beef-producing state. SheвЂ™s off the п¬‚oat, but sheвЂ™ll still be in the parade. Parade studio workers are more involved with putty and polyurethane than political п¬‚aps, but they have to worry about other brewing issues вЂ” such as wind, rain or other harsh weather. вЂњWe prepare for the worst and we hope for the best,вЂќ Ospa says. They must deal with whatever comes on Thursday, says studio Vice President Piper. вЂњThis is the day,вЂќ he says. вЂњIt canвЂ™t be moved inside and there is no change of date.вЂќ PARADEвЂ™S STORIED HISTORY The festivities have greatly evolved from the п¬Ѓrst MacyвЂ™s Christmas Parade on Thanksgiving Day in 1924. That one had four bands, п¬‚oats with themes such as the Old Lady in the Shoe and Little Miss Muffet, and Central Park Zoo animals, according to Robert Grippo, author of MacyвЂ™s Thanksgiving Day Parade. вЂњIt was a big hullabaloo,вЂќ he says. This year, there will be 16 huge balloons, 36 smaller balloons, 30 fullsize п¬‚oats, 11 marching bands, 900 clowns and 1,600 cheerleaders and dancers. More than 50 million people saw at least part of the parade on TV last year. About 3.5 million watched it live. phishing company Agari. AgariвЂ™s analysis of billions of e-mail messages shows faked shipping company e-mails increased 62% in the third quarter over the second quarter. Based on historical patterns, the volume of faked shipping company email messages can be expected to double this quarter compared to the third quarter, because вЂњthereвЂ™s a lot more cover for bad guys to take advantage,вЂќ Pratt says. Holiday shopping has come to mean п¬Ѓelding вЂњlikesвЂќ from our Facebook friends, and using our smartphones and touch tablets to hunt for bargains and make purchases. That all translates into a gift-wrapped bonanza for the bad guys. вЂњWe tend to trust our mobile devices because nobody else can touch IDEAS PLUCKED FROM THIN AIR In the stressful weeks leading up to the parade, several workers here make a proclamation you donвЂ™t hear much these days: вЂњI love my job.вЂќ вЂњItвЂ™s the best place to work as a craftsman,вЂќ says painter and head scenic artist Beth Lucas, who joined the studio in 1984. These people spend all year working on the Thanksgiving Day parade, but they also squeeze in other duties, such as making props for the MacyвЂ™s Flower Show, the Fourth of July п¬Ѓreworks and in-store Christmas events. Working closely together has formed a bond, making them much more than co-workers, Lucas says. вЂњI call them my brothers,вЂќ she says, gesturing to the men around her. On Friday, studio workers will gather in the third-п¬‚oor costume department to share a catered Thanksgiving meal. Everyone will вЂњtalk about what transpired, the positives and negatives, and say, вЂ�CouldnвЂ™t we do this next year?вЂ™вЂќ says parade executive producer Amy Kule. вЂњThe ideas start percolating.вЂќ With each year, the crewвЂ™s skills improve, says balloon technician Artle. The workers here care about their craft and the other craftspeople. вЂњWhen a new person comes in, the old hands, so to speak, take them under their wing,вЂќ he says. Soon, everyone feels like family. Artle has Lou GehrigвЂ™s disease. When it progressed to the point that he had to use a wheelchair, studio workers went to his home and built a ramp. вЂњWhen one of us gets cut,вЂќ he says, вЂњwe all bleed.вЂќ On Thursday, he and Sandy will take on new roles: parade spectators rather than workers. вЂњItвЂ™s been one hell of a run,вЂќ Artle says as the SpongeBob and Toothless the dragon п¬‚y above. вЂњOf everything IвЂ™ve done in my life, I donвЂ™t think IвЂ™ve done anything that IвЂ™ve loved more than working on the parade.вЂќ Corrections & Clarifications USA TODAY is committed to accuracy. To reach us, contact Standards Editor Brent Jones at 800-8727073 or e-mail [email protected] Please indicate whether youвЂ™re responding to content online or in the newspaper. ROBERT DEUTSCH, USA TODAY The 72,000-square-foot Moonachie, N.J., facility, used since 2011, is big enough to construct towering п¬‚oats, fully inп¬‚ate massive balloons and organize thousands of costumes. Windy forecast 9 a.m. on NBC, three-hour broadcast begins. AccuWeather forecast: Temperatures in the low 30s. Winds at least 15-20 mph; gusts up to 40 mph. Balloons won't go up if sustained winds exceed 23 mph and gusts exceed 34 mph. For those who get to see it in person, itвЂ™s an amazing experience, says Grippo. вЂњEveryone gets into the spirit of this thing,вЂќ he says. вЂњThereвЂ™s a joy. For three hours, you forget about the problems of the world, the hectic pace and the tension.вЂќ From 1927 to 1983, the crowdwowing balloons such as Underdog and Popeye were made by Goodyear Tire & Rubber. Since then, parade balloons have been produced by MacyвЂ™s and by Sioux Falls, S.D., manufacturer Raven Aerostar, which makes most of the larger balloons. The model for each giant balloon begins as a lump of reddish-brown clay that is sculpted into an exact A STEP-BY-STEP LOOK MORE ONLINE See how balloons go from story board to stories tall at usatoday.com. scale model of the full-size balloon. That design is used to create casts that produce miniature replicas of each new balloon. One replica is marked up with technical information, such as where the inп¬‚ation ports and balloon lines will go. Another replica is painted in the exact colors of the parade balloon. Next, actual-size pieces are cut from polyurethane-coated fabric and heat-sealed to form the balloonвЂ™s shape. Learning how the balloons were created вЂњwas magniп¬Ѓcent,вЂќ says Jimmy Artle, who began his studio tenure in the early 1980s and was trained by Goodyear engineers. вЂњThey taught us every little nuance about the balloons.вЂќ He fell in love with the craft. Decades later, his craft helped him fall in love. Fourteen years ago, he had to repair the foot of the Big Bird balloon. He asked an inп¬‚ation crew volunteer named Sandy to help because she was small enough to п¬Ѓt into the balloon chamber with him. вЂњWe spent about two hours in the balloon and I donвЂ™t know why, but I turned and kissed her,вЂќ he says. вЂњShe kissed back and weвЂ™ve been together ever since.вЂќ ROOM FOR CREATIVITY Like many studio workers, Artle began in the previous workspace, a former Tootsie Roll factory in Hoboken, N.J., that housed the team from 1968 to 2010. It moved to the 72,000square-foot Moonachie building in 2011. The new facility is a space big enough to construct towering п¬‚oats, fully inп¬‚ate massive balloons and organize thousands of costumes. Pieces of past yearвЂ™s parade props, such as big M&M candy characters and a gigantic keyboard, are part of the new studioвЂ™s decor. There are also the 2- to 3-foot models of past balloons вЂ” Snoopy, SpongeBob SquarePants, Kung Fu Panda and Garп¬Ѓeld among them вЂ” which dangle from overhead wires, and dozens of п¬‚oat models lined up on shelves. Workers here use the same line when asked about the techniques Good for holiday consumers to be skeptical v CONTINUED FROM 1A used to blow up the balloons. вЂњWe never вЂ�blow upвЂ™ balloons, we вЂ�inп¬‚ateвЂ™ them,вЂќ they say with a smile. TheyвЂ™re also quick to share details about their work techniques and to relate some history. Most of the п¬‚oats and balloons begin with a simple line drawing that is transformed into technical renderings and then a series of models. Crouching by the metallic fringe on a partly completed п¬‚oat, Piper offers up some history. вЂњGoing back to medieval times, they would cover the wheels of pageant wagons so you couldnвЂ™t see them,вЂќ Piper says. вЂњThatвЂ™s where they got their name. TheyвЂ™re п¬‚oats because they come п¬‚oating into view.вЂќ it,вЂќ says Daniel Cohen, RSA cybersecurity strategist. вЂњBut our hyper-connectivity, together with a small screen, make it easier for fraudsters to come at us.вЂќ And the cyberscammers are coming, drawn like zombies to live п¬‚esh. Identity veriп¬Ѓcation п¬Ѓrm Signifyd dissected 10 million transactions on computing devices in the past six months and found 25% of retail trafп¬Ѓc coming from mobile devices. Of that grouping, 10% originated from tablets, 14% from smartphones. At the moment, smartphones are the least secure purchasing platform. Signifyd discovered that 1.3% of ecommerce sales on phones are fraudulent, compared with 0.8% for sales via desktops and 0.5% from tablets. вЂњCompanies are trying to get the mobile experience to be as frictionless as possible, so theyвЂ™re putting less checks at the point of checkout to give the customer that terriп¬Ѓc experience,вЂќ says Rajesh Ramanand, SignifydвЂ™s chief executive. Consumers should use robust passwords, pay close attention to where sensitive information gets stored and patronize only trusted Web properties. And a healthy dose of holiday skepticism also is in order. вЂњItвЂ™s OK to be a little paranoid,вЂќ says Ronnie Flathers, of security consultancy Neohapsis. вЂњModern phishing techniques are subtle and dangerous. ItвЂ™s OK to mistrust e-mail and links. If something seems phishy, exit out.вЂќ ItвЂ™s also a good time to think about privacy. On Monday, privacy solutions vendor Abine released version 3.0 of its acclaimed DoNotTrackMe browser tool used by 2 million people to block hidden tracking mecha- nisms. This free service, and others like it, such as AVGвЂ™s PrivacyFix and Virtual World ComputingвЂ™s Cocoon, are powerful, though they require you to give up a sliver of convenience. A story Friday about CaliforniaвЂ™s health insurance exchange did not make clear that the rate of 10,000 people a day who had п¬Ѓlled out applications referred only to the month of November. The rate was lower in October, when the exchange п¬Ѓrst opened. SUBSCRIPTIONS 1-800-USA-0001 Monday вЂ“ Friday 8 a.m. вЂ“ 7 p.m. ET 7950 Jones Branch Dr., McLean, Va. 22108, 703-854-3400 Published by Gannett, Volume 32, No. 53 (ISSN0734-7456) Regular U.S. subscription rates: 1 month for $25 or sign up for EZ Pay at $22 a month; 12 months for $300 ($264 EZ Pay). Barb Smith, VP Call Center Operations, PO BOX 650301, DALLAS TX 75265-0301, or fax 1-800-732-3631. Advertising: All advertising published in USA TODAY is subject to the current rate card; copies available from the advertising department. USA TODAY may in its sole discretion edit, classify, reject or cancel at any time any advertising submitted. 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