Hotel Market Update Japan

Hotel Market Update
Japan
Hotels & Hospitality Group | April 2016
Contents
目次
03
Tokyo & Osaka
Market Update
マーケット概要
04
東京及び大阪
06
Hokkaido, Kyoto, Fukuoka & Okinawa
北海道、京都、福岡及び沖縄
Hotel Investment Market
08
ホテル投資マーケット
09
Contributor
寄稿者
Hotel Market Update Japan 3
Market Update
マーケット概要
北海道
Hokkaido
京都
Kyoto
東京
Tokyo
福岡
大阪
Fukuoka
Osaka
沖縄
Okinawa
Visitor Arrivals to Japan / 訪日外客数
Total Number of Accommodation Guests in Japan –
by Accommodation Type / 日本宿泊施設タイプ別延宿泊者数
Total Number of Guests (Million) / 延宿泊者数 (百万人)
Visitor Arrivals(Million) / 訪日外客数(百万人)
Growth / 増減率
25
20
15
10
2010
Full-Service Hotel /
䝅䝔䜱䝩䝔䝹
2011
2012
Limited-Service Hotel /
䝡䝆䝛䝇䝩䝔䝹
2013
2014
2015
Others / 䛭䛾௚
0
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
2009
20
2008
05
06
5
20
450
400
350
300
250
200
150
100
50
0
Visitor Arrival to Japan / 訪日外客数
YTD YTD
Feb Feb
2015 2016
50%
40%
30%
20%
10%
0%
-10%
-20%
-30%
-40%
-50%
Growth / 増減率
*従業員数10人以上の宿泊施設
*Exclusive guests staying in hotel accommodation with less than ten employees
Source: Japan Tourism Agency / 出典：観光庁
Source: Japan National Tourism Organization (JNTO) / 出典：日本政府観光局(JNTO)
4 JLL | Hotels & Hospitality Group
Tokyo
東京
In 2015, the number of foreign visitors to Japan reached 19.7 million
with an year-on-year increase of 47.1%. Despite the recent slowdown
in the global economy, foreign visitation to Japan in the first two
months of 2016 showed an increase of approximately 43.7% as
compared to the same period in 2015.
Oakwood Premier Tokyo with 123 units opened in January 2016 in the
newly developed Tekko Building adjacent Tokyo Station. This property
is the first luxury serviced apartment with a hotel operating license in
Tokyo and can accommodate guests of less than 30 days stay.
Tokyo – Trading Performance (Mid-scale + Limited)
2015年の訪日外国人数は、19.7百万人に達し、対前年比で47.1％の
増加となった。
ここ最近の世界的な景気減速にもかかわらず、2016年
1月及び2月の訪日外国人数は、前年同期比で43.7％の伸びを示して
いる。
オークウッドプレミア東京（123ユニット）
が、2016年1月、JR東京駅至
近の鉄鋼ビル内に開業した。東京において、ホテル営業許可証を有
する、初の高級サービスアパートメントであり、30日未満の宿泊者も
滞在可能である。
Tokyo – Trading Performance (Luxury + Upscale)
ADR
RevPAR
OCC /
Sample numbers:
99 hotels (28,026keys)
Source: Categorized by JLLʼs proprietary criteria based on STR Globalʼs data
出典：STRグローバルのデータを基にJLL独自の基準で分類
ADR
RevPAR
OCC /
15
YTD YTD
Feb Feb
2015 2016
20
10
20
11
20
12
20
13
20
14
20
15
20
20
0
9
0
14
2,000
20
4,000
20
6,000
20
8,000
20
1
10,000
20
12,000
13
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
12
OCC
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
0
ADR/RevPAR(JPY)
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
20
11
OCC
14,000
09
ADR/RevPAR(JPY)
YTD YTD
Feb Feb
2015 2016
Sample numbers:
29 hotels (11,461keys)
Source: Categorized by JLLʼs proprietary criteria based on STR Globalʼs data
出典：STRグローバルのデータを基にJLL独自の基準で分類
Hotel Market Update Japan 5
Osaka
大阪
The hotel performance in Osaka continued to show an upward trend.
In the first two months of 2016, RevPAR of luxury/upscale hotels and
limited-service hotels recorded an year-on-year increase of 36.1% and
22.3%, respectively.
Universal Studio Japan (USJ), one of the largest accommodation
demand generators in Osaka, started a series of its 15th Anniversary
events in March 2016. The number of visitors to USJ, reaching
approximately 13.9 million in FY 2015 (ending March 2016), is
expected to show a further increase in FY2016.
大阪所在ホテルパフォーマンスは、
引き続き上昇基調にある。2016年1
月～2月において、大阪所在高級ホテルのRevPARは前年同期比で36.1
％の上昇、宿泊主体型ホテルは同じく22.3％の上昇となった。
大阪の主要な宿泊需要創出源のひとつである、
ユニバーサル・スタジ
オ・ジャパン(USJ)は、2016年3月より、開園15周年イベントを開催して
いる。2015年度のUSJ入園者数は約13.9百万人に達し、2016年度は更
なる増加が見込まれる。
Osaka – Trading Performance (Luxury + Upscale)
Osaka – Trading Performance (Mid-scale + Limited)
ADR/RevPAR(JPY)
OCC
ADR/RevPAR(JPY)
OCC
14,000
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
25,000
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
RevPAR
Source:Categorized by JLLʼs proprietary criteria based on STR Globalʼs data
出典：STRグローバルのデータを基にJLL独自の基準で分類
ADR
RevPAR
5
14
20
1
20
13
12
0
20
YTD YTD
Feb Feb
2015 2016
Sample numbers:
14 hotels (3,242 keys)
11
15
4
OCC /
20
20
1
12
20
13
20
11
10
ADR
20
20
20
09
0
5,000
20
2,000
10,000
20
4,000
10
6,000
15,000
09
8,000
20,000
20
10,000
20
12,000
OCC /
YTD YTD
Feb Feb
2015 2016
Sample numbers:
11 hotels (4,503 keys)
Source: Categorized by JLLʼs proprietary criteria based on STR Globalʼs data
出典：STRグローバルのデータを基にJLL独自の基準で分類
6 JLL | Hotels & Hospitality Group
Hokkaido & Kyoto
北海道及び京都
Hokkaido’s Profile: With its natural attractions, such as powder snow
and hot springs, Hokkaido attracts domestic and inbound tourists from
many Asia Pacific countries.
Kyoto’s Profile: As the former capital city of Japan, Kyoto is one of
the most popular destinations in Japan among domestic as well as
international tourists.
北海道：パウダースノー、温泉等、
自然の観光資源が豊富で、国内は
もとより、
アジア・パシフィック諸国の旅行者にも人気
京都：日本の古都として、
日本人及び外国人旅行者からも人気が高
い、国内屈指の人気観光都市
Total Number of Accommodation Guests in Hokkaido Prefecture –
by Accommodation Type / 北海道宿泊施設タイプ別延宿泊者数
Total Number of Guests (Million) / 延宿泊者数 (百万人)
Total Number of Guests (Million) / 延宿泊者数 (百万人)
30
25
20
15
10
5
0
2008
2009
2010
Full-Service Hotel /
䝅䝔䜱䝩䝔䝹
*従業員数10人以上の宿泊施設
2011
2012
Limited-Service Hotel /
䝡䝆䝛䝇䝩䝔䝹
2013
2014
Total Number of Accommodation Guests in Kyoto Prefecture –
by Accommodation Type / 京都府宿泊施設タイプ別延宿泊者数
2015
Others / 䛭䛾௚
*Exclusive guests staying in hotel accommodation with less than ten employees
Source: Japan Tourism Agency / 出典：観光庁
18
16
14
12
10
8
6
4
2
0
2008
2009
2010
Full-Service Hotel /
䝅䝔䜱䝩䝔䝹
*従業員数10人以上の宿泊施設
2011
2012
Limited-Service Hotel /
䝡䝆䝛䝇䝩䝔䝹
2013
2014
2015
Others / 䛭䛾௚
*Exclusive guests staying in hotel accommodation with less than ten employees
Source: Japan Tourism Agency / 出典：観光庁
Hotel Market Update Japan 7
Fukuoka & Okinawa
福岡及び沖縄
Fukuoka’s Profile: As the key city of the Kyushu region, Fukuoka
enjoys both business and leisure tourism demand. Due to its
proximity to East Asian countries, Fukuoka attracts many visitors from
neighboring countries.
福岡：九州の中心都市として、
ビジネス関連、
レジャー関連の観光需
要に恵まれており、
また東アジア諸国から近いこともあり、海外から
の訪問者も多い
Total Number of Accommodation Guests in Fukuoka Prefecture –
by Accommodation Type / 福岡県宿泊施設タイプ別延宿泊者数
2008
2009
2010
Full-Service Hotel /
䝅䝔䜱䝩䝔䝹
*従業員数10人以上の宿泊施設
2011
2012
Limited-Service Hotel /
䝡䝆䝛䝇䝩䝔䝹
2013
沖縄：日本の南西に位置し、
日本において最も人気の高いビーチリ
ゾートであり、
また、沖縄固有の文化は年間を通して旅行者を魅了
Total Number of Accommodation Guests in Okinawa Prefecture –
by Accommodation Type / 沖縄県宿泊施設タイプ別延宿泊者数
Total Number of Guests (Million) / 延宿泊者数 (百万人)
Total Number of Guests (Million) / 延宿泊者数 (百万人)
16
14
12
10
8
6
4
2
0
Okinawa’s Profile: Located in the south west of Japan, Okinawa is
the most popular beach resort destination in Japan. Okinawa’s unique
culture attracts tourists throughout the year.
2014
2015
Others / 䛭䛾௚
*Exclusive guests staying in hotel accommodation with less than ten employees
Source: Japan Tourism Agency / 出典：観光庁
20
18
16
14
12
10
8
6
4
2
0
2008
2009
2010
Full-Service Hotel /
䝅䝔䜱䝩䝔䝹
*従業員数10人以上の宿泊施設
2011
2012
Limited-Service Hotel /
䝡䝆䝛䝇䝩䝔䝹
2013
2014
2015
Others / 䛭䛾௚
* Exclusive guests staying in hotel accommodation with less than ten employees
Source: Japan Tourism Agency / 出典：観光庁
8 JLL | Hotels & Hospitality Group
Hotel Investment Market
ホテル投資マーケット
Recent Major Hotel Transactions / 最近の主要ホテル取引
Month
Year
Oct-15
Hotel Name
Rihga Royal Gran Okinawa
Hotel Type
Limited-service
ANA Crown Plaza Hiroshima
Nov-15
ANA Crown Plaza Hotel Fukuoka
ANA Crown Plaza Kanazawa
Full-service
ANA Crown Plaza Toyama
Location
Perfecture
# of
Keys
Seller Type
Buyer Type
Price
(JPY)
Naha-shi
Okinawa
157
Real Estate Company (Japan)
Investment Fund (US)
NA
Hiroshima-shi
Hiroshima
409
Fukuoka-shi
Fukuoka
320
Kanazawa-shi
Ishikawa
249
Toyama-shi
Toyama
251
City
17.8B
Hotel Operator (Japan)
J-REIT (Japan)
7.6B
6.6B
4.0B
Nov-15
Risonare Atami
Full-service
Atami
Shizuoka
76
Real Estate Company (Japan)
J-REIT (Japan)
3.8B
Nov-15
Dojima Hotel
Full-service
Osaka-shi
Osaka
76
Others (Japan)
Investment Fund
(US & Japan)
NA
Smile Hotel Kyoto Shijo
Kyoto-shi
Kyoto
138
4.5B
Hotel Vista Premio Kyoto
Kyoto-shi
Kyoto
84
3.6B
Hotel Wing International Nagoya
Nagoya-shi
Aichi
220
2.7B
Nest Hotel Sapporo Ekimae
Sapporo-shi
Hokkaido
162
2.2B
Osaka-shi
Osaka
130
Comfort Hotel Hamamatsu
Hamamatsu-shi
Shizuoka
196
1.6B
Hotel Suave Kobe Asuta
Kobe-shi
Hyogo
133
1.5B
Nest Hotel Sapporo Odori
Sapporo-shi
Hokkaido
117
1.5B
Valie Hotel Tenjin
Fukuoka-shi
Fukuoka
77
Nov-15
Dec-15
Chisun Inn Osaka Honmachi
Hoshino Resorts Tomamu
Limited-service
Full-service
Yufutsu-gun
Hokkaido
757
Investment Fund (Japan)
J-REIT (Japan)
1.6B
1.4B
Investment Fund (USA) / Hotel
Operator (Japan)
Corporate (China)
Dec-15
Hotel Nikko Yaeyama
Full-service
Ishigaki-shi
Okinawa
236
Investment Fund (US)
Real Estate Company
(Japan)
Dec-15
Sheraton Hiroshima Hotel
Full-service
Hiroshima-shi
Hiroshima
238
N/A
J-REIT (Japan)
18.4B
NA
NA
Dec-15
Southern Beach Hotel & Resort
Full-service
Itoman-shi
Okinawa
448
Hotel Operator (Japan)
Dec-15
The Peninsula Tokyo
(Building Only)
Full-service
Chiyoda-ku
Tokyo
314
Real Estate Company (Japan)
Real Estate Company NA
(Japan)
Hotel Operator
10.3B
(Hong Kong)
Feb-16
Loisir Hotel Spa Tower Naha
Full-service
Naha-shi
Okinawa
602
Investment Fund (US)
J-REIT (Japan)
20.0B
Mar-16
Asahikawa Grand Hotel
Full-service
Asahikawa-shi
Hokkaido
237
Investment Fund (Japan)
J-REIT (Japan)
4.6B
Hotel Market Update Japan 9
Month
Year
Hotel Name
Location
Hotel Type
City
Perfecture
# of
Keys
Seller Type
Buyer Type
Price
(JPY)
Hotel MyStays Gotanda Station
Limited-service
Shinagawa-ku
Tokyo
333
Hotel Epinard Nasu
Full-service
Nasu-gun
Tochigi
310
Hotel MyStays Fukuoka Tenjin
Limited-service
Fukuoka-shi
Fukuoka
217
Hotel MyStays Hamamatsucho
Limited-service
Minato-ku
Tokyo
105
Apr-16
Hotel Centraza Hakata
Full-service
Fukuoka-shi
Fukuoka
194
N/A
J-REIT (Japan)
7.2B
Apr-16
Urawa Royal Pines Hotel
Full-service
Saitama-shi
Saitama
196
N/A
J-REIT (Japan)
17.5B
Mar-16
24.7B
Investment Fund (US)
J-REIT (Japan)
21.0B
8.1B
8.0B
Source: JLL, based on publicly available information / 出典：公表情報に基づきJLL作成
Two large-scale hotels in Okinawa were transacted recently. Southern
Beach Hotel & Resort with 448 rooms was sold to Hulic in December
2015 and Loisir Hotel & Spa Tower Naha with 602 rooms was sold to
United Urban REIT in February 2016. Due to lack of hotel investment
opportunities in a large city like Tokyo or Osaka, investors’ interests
extend to resort hotels.
Peninsula Tokyo, a subsidiary of the Hong Kong and Shanghai Hotels,
purchased the Peninsula Tokyo building in Hibiya from Mitsubishi
Estate at the price of JPY 10.3 billion. While Mitsubishi Estate will
continue to own the underlying land, it executed a 70-year groundleased agreement with Peninsula Tokyo.
Number of Hotel Asset Transactions / ホテル資産取引件数
120
香港上海ホテルズ傘下のペニンシュラ東京は、
日比谷に所在するザ・
ペニンシュラ東京の建物を三菱地所から103億円で購入した。底地に
ついては、三菱地所が引き継続き所有し、
ペニンシュラ東京と70年間
の借地契約を締結している。
Contributor 寄稿者
寺田八十一
100
Yasokazu Terada
Executive Vice President
Hotels & Hospitality Group Japan
[email protected]
80
60
40
20
0
直近で、沖縄所在の大型ホテル2軒が取引された。
サザンビーチホテ
ル＆リゾート
（448室）
が2015年12月にヒューリックに買収され、
ロワジ
ールホテル＆スパタワー那覇（602室）
がユナイテッド・アーバン投資
法人に2016年2月に買収された。東京や大阪といった大都市では投資
機会が少ないこともあって、投資家の購入意欲がリゾートホテルにも
広がっている。
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Q1/第1四半期
Q3/第3四半期
Q2/第2四半期
Q4/第4四半期
Excluding transactions between related parties, such as those between a REIT and its
sponsor / 関連会社間取引（REIT 及びそのスポンサー間取引等）を除く
Source: Publicly available data, JLL / 出典：公表情報およびJLL
About JLL’s Hotels & Hospitality Group
JLL’s Hotels & Hospitality Group has completed more transactions than any other hotels and hospitality real estate advisor in the world, totaling
US$51 billion over the last five years. Between negotiating some of the world’s biggest property deals, the group’s 340-strong global team also
executed 4,600 advisory, valuation and asset management assignments. Numbers set the scene, the real story is in the relationships that the firm
has forged with investors and owner/operators worldwide, who turn to JLL to shape their investment strategies and maximize the value of their
assets. These assets sit at the heart of the industry. The firm is recognized as the global leader in real estate services across hospitality properties
of all shapes and sizes: from luxury, upscale, select service and budget hotels to timeshare and fractional ownership properties; convention
centers and mixed-use developments. We work with the most extraordinary, enticing, entertaining and, not to mention profitable, properties in the
world.
JLL’s Hotels & Hospitality Group offices
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Tel +1 404 995 2100
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Tel +353 1 673 1600
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Tel +1 213 239 6000
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Tel +1 212 812 5700
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www.jll.com/hospitality
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© 2016 Jones Lang LaSalle IP, Inc. All rights reserved. All information contained herein is from sources deemed reliable; however, no representation or warranty is made to the accuracy thereof.

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