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7 Biggest Event Trends of 2018 - Study by Party Energizers (Event Planners and Management Company)

7 Biggest Event Trends of 2018 The world of events is rising swiftly. Weddings, private parties, corporate events and other similar occasions are all growing in both size and numbers. More and more couples are planning destination weddings in uniqu
7 Biggest Event Trends of 2018
The world of events is rising swiftly. Weddings, private parties, corporate events
and other similar occasions are all growing in both size and numbers. More and
more couples are planning destination weddings in unique places, businesses are
celebrating a good year by hosting a private off-site conference, and people are
just planning their events in more extravagant places than ever before. With the
demand for events continuing to grow, the demand for event uniqueness is
rapidly increasing as well. People don’t want to attend just any average event;
people crave a mind-blowing event experience.
Here are the biggest event trends for 2018 that are driving growth in the event
Business Event Trends
This year there has been a rise in new and innovative ideas in business event
entertainment and we are expected to have even more business events
worldwide as more and more business entities are turning to live events for
exposure. If this year’s event trends are to bring about changes in the scope of
event tools, event specialists must discover how these new tools will affect the
ways in which business is conducted within the events industry.
Team-Building Event Trends
As businesses are planning ahead, companies are focusing harder on team
development as well as team building, both of which are vital. Looking at team
dynamics and individual personality types, directors are aiming to improve not
only the efficiency of employees and teams but also the interactions between
people, to support greater mental wellbeing. There has been an upsurge in multiday sessions permitting greater emphasis and application of team development
and team-building.
Entertainment Event Trends
Live music isn’t such a new concept to the event industry. What is new is the way
that live music is being done. The classic setup of having a live band, DJ, or other
musical group on a stage probably isn’t going away anytime soon, but the days of
that being the only form of entertainment at events are diminishing. Over the
past few years we’ve seen the growth of things like roaming bands and musicians,
singing waiters and staff, and flash mob dancers. The big rise in the whole event
culture has even brought forms of entertainment like magicians, hypnotists, and
beatboxers back from the depths of the late 20th century. Some events we’ve
done recently have also included some circus style entertainment like jugglers,
stilt walkers, and acrobats!
Staff and Service
We already mentioned that the waiter or waitress serving you at the next
wedding you attend might surprise you by breaking out into song, but that’s not
where the innovation of event staff ends. Traditionally, food at an event would be
found at a huge table where you could go up, grab something, and sit down to
enjoy your delicious meal. However, event trends are indicating that this style of
service at events is on the decline. More and more events are becoming centered
around engagement and interaction. People are on the go from one area to the
next, mingling and meeting new people.
To accommodate this, the hospitality services at events are starting to adapt to
this kind of event-style. We’re seeing more events move away from the formal
meal style of food service to serving more appetizers and other mobile solutions.
That means more staff walking around at events carrying small dishes that people
can grab on the go so they can continue with what they’re doing to make the
event more of a seamless experience.
Fun Activities
Outside of actual performers, people are investing in other forms of
entertainment for their events as well. We’re seeing things like bounce houses
make a glorious nostalgic comeback. Because who wouldn’t want to jump around
like a nine-year-old kid in a bounce house after a couple drinks? Photo booths are
also making a comeback by striking those “fond childhood memory” chords in
many private event planners.
With that, we’re also seeing an increasing amount of modern forms of
entertainment popping up at events. For example, virtual graffiti walls are starting
to become more and more of a common occurrence. Whether it’s at a corporate
event to encourage employee participation, or at a party to draw on a picture of
your friend’s face, these graffiti wall and other similar interactive art platforms
are starting to gain traction.
Local Exclusivity
The concept of destination weddings was to have an awesome and unique
experience; now that same mentality is extending to all aspects and types of
events. We’re now seeing events include unique activities that are exclusive to
the local area, like guided tours of nearby attractions or landmarks. With the
movement towards valuing experiences over physical belongings, people are
becoming increasingly interested in the idea of visiting unique places for events to
experience the local cuisine, music, and other cultural aspects.
Technology Event Trends
Some of the most significant 2018 event trends will be in line to event technology.
With each new year, technological advances are predicted to happen in any
professional industry. However, it is mainly important to stay on top of these
trends for the events industry as technology holds a prevalent influence over all
aspects of the event experience, for both planners and attendees.
An increasing number of events are beginning to include virtual reality
experiences – for both productivity and entertainment. Virtual reality is being
leveraged by corporate events for virtual meeting places and networking
purposes, while more sportive events are using the technology to drive race cars,
scuba dive, and go on other adventures.
Alex Nilson
Alex Nilson1   document Email
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