E-Cigarettes Market- Global Insights, Trends & Forecast – 2017 To 2025

E-Cigarettes Market- Global Insights, Trends & Forecast – 2017 To 2025
An electronic cigarette is a type of battery operated electronic nicotine delivery system (ENDS)
which simulates the sensation of smoking tobacco without inhaling the smoke instead it emits a
vaporized nicotine which is inhaled by the user. E-cigarettes are tobacco free and doesn’t
produces and odor or combustion. The liquid that acts as a base of the e-cigarettes are often
formed of liquid and may contain water, nicotine, glycerol, flavorings and propylene glycol. Ecigarettes comprise a varied group of devices that permit users to inhale an aerosol, which
characteristically contains flavorings, nicotine, and other additives. E-cigarettes vary extensively
in appearance and design, but usually operate in a similar manner and are made up of similar
Market Outlook
Rising awareness regarding health issues such as lung cancer and gum diseases caused by
smoking conventional cigarettes, adoption of less harmful products and increasing tax hike is
boosting the adoption of E-cigarettes. The World Health Organization (WHO) on July 2013,
issued a declaration concerning about the potential risks of smoking E-cigarettes, that include
irritation in throat and coughing. Thus, the above-mentioned reason is expected to restraint the
market growth in the near future.
Market Segmentation and Analysis
The E-cigarette market is segmented on the basis of product type, and distribution channel. On
the basis of product type, the market is sub-divided into rechargeable, modular and disposable.
According to Insights and Reports analysis, modular E-cigarettes is expected to hold a lion share
in the market owing to the availability of varied flavors which can be used according to the
user’s choice. Modular E-cigarettes can also be adjusted to deliver varied power to the
atomizer. Furthermore, on the basis of distribution channel, the E-cigarette market can be
segmented into supermarkets, hypermarkets, online stores, specialty stores and others. Online
stores is expected to hold a major chunk of the market owing to various options and models
availability and ease of buying. Availability of different flavors and improved smoking
experience is majorly boosting the growth of E-cigarettes.
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Geographical Outlook
According to Insights and Reports analysis, North America is expected to hold a prime share of
the E-cigarettes market owing to rising numbers of educational campaigns along with the ban
implemented for smoking at public areas in the parts of the U.S. This has led towards the drop
of conventional smoking by approximately 31% from 2005. Thus, it has generated a huge
market opportunity for E-cigarette sales in the U.S. In the year 2015, 27.1% of the youths were
found using E-cigarettes by a survey conducted by National Youth Tobacco Survey. Additionally,
it resulted in banning of E-cigarettes to minor in 41 states in the U.S. However, this ban of Ecigarettes to minor have impacted the growth of the market in the region.
Europe region is expected to at the prime rate owing to regulations and high price of
conventional cigarettes. The total E-cigarettes smokes have increased from 2.7% in 2010 to
17.7% in 2014 only in the U.K. in a conventional cigarette, when tobacco is burned, a sticky
substance called as tar is produced. Tar sticks to the lungs and damages it. Thus, the absence of
tar produced while smoking E-cigarette is expected to drive the market during the forecast
period in the region.
In Asia Pacific, and South America, there is a huge opportunity of growth. These regions are still
lagging behind in the adoption of E-cigarettes owing to lack of awareness and huge price point.
Manufacturers operating in these regions are expanding their business to penetrate even
further by promoting their product through various sales channels.
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Competitive Outlook
To increase the presence in the global market, manufacturers are implementing strategies such
as acquisition and mergers. For example, Altria merged with Philip Morris International in the
year 2013 to expand market presence. Some of the key players operating in the market are
Altria Group, Philip Morris International, British American Tobacco and VMR products among
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E-Cigarettes Market, By Product Type (Modular, Rechargeable, And Disposable), By Distribution Channel (Hypermarkets, Supermarkets, Specialty Stores, Online Stores, And Others) - Global Insights, Trends And Forecast – 2017 To 2025