E-cigarettes Market

E-cigarettes Market Segmented By Global Industry Insights,
Trends, Outlook, and Opportunity Analysis, 2018-2026
E-cigarettes majorly include nicotine, propylene, glycol, glycerin, and
flavorings in liquid form that gets vaporized. They are made up of a cartridge, a
battery, e-liquid and an atomizer that heats up ingredients in cartridge that
creates a vapor inhaled by the consumer. They are tobacco free and do not
produce any combustion, smoke, and odor. E-cigarettes function similar to
normal cigarettes with visible vapor and an LED light produced when the user
draws on an e-cigarette, E-cigarettes tend to offer a sensation (nicotine hit)
similar to conventional tobacco cigarettes. According to the US Food and Drugs
Administration (FDA), e-cigarettes convert the chemicals such as nicotine into
an aerosol that is inhaled by the user.
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Increasing health awareness regarding the use of cigarettes, adoption of
eco-friendly products, and the tax hike of regular cigarettes are the factors
contributing to growth of the e-cigarettes market. In July 2013, the World
Health Organization (WHO) issued a statement regarding the potential risks of
using e-cigarettes, which include throat irritation and coughing. This is expected
to hamper the growth of the global e-cigarettes market.
Among product type, modular e-cigarettes segment witnessed a significant
market share in 2016. The modular e-cigarettes are available in various flavors
can be refilled by the user, and also allow the user to adjust the power that is
delivered from the e-battery to the atomizer. E-cigarettes are gaining significant
traction owing to wide availability of different flavors and improved inhaling
experience, which in turn is driving growth of the e- cigarettes market.
Manufacturers are adopting strategies such as mergers and acquisitions in order
to increase their share in the global e-cigarettes market. For instance Philip
Morris International (PMI) merged with Altria in 2013 in order to market
e-cigarettes. This resulted in PMI gaining the right to sell Altria's e-cigarettes
outside the U.S.
Key players in Global E-cigarettesMarket Some of the key players operating in the global e-cigarette market include Japan
Tobacco Inc., Reynolds American, Philip Morris International, Altria Group
Inc. VMR products, and British American Tobacco.
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Europe is projected to be the fastest growing market for e-cigarettes, owing to the high prices and regulations that are imposed on cigarettes in the developed economies of the European region.

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