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Salt Substitutes Market

Salt substitutes market report categorizes the global market by product type (Mineral Salts, Amino Acids, Yeast Extracts, Hydrolyzed Vegetable Protein, and Others) and by application, and by geography.
Salt Substitutes Market - Global Trends and
Forecast to 2025
Salt substitutes are food ingredients that can be used as a substitute for table salt. Increasing
urbanization and sedentary lifestyle have resulted in increased salt intake among consumers.
This has resulted in high prevalence of obesity across all age groups. According to World
Health Organization (WHO), in 2016, around 39% of adults across the globe were
overweight. Furthermore, in the same year around 41 million children below age of 5 were
found to be overweight. Overindulgence in food and beverage products that are high in sugar
and salt content is major cause of disease progression. High consumption of salt is associated
with the onset of lifestyle diseases.
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For instance, consumption of food products with high level of sodium results into high blood
pressure. Increasing awareness among population regarding food ingredients coupled with
increasing concerns for preventive healthcare has led to consumers taking keen interest in the
constituents of any food they consume. Rising healthcare expenditure has urged consumer to
adopt healthy diet, which is propelling demand for salt substitutes.
Yeast extracts is gaining significant traction among product segment in salt substitutes
market, witnessing a CAGR of 9.82% during the forecast period. Yeast extracts ingredients
are majorly obtained from Saccharomyces cerevisiae. Furthermore, it can be formulated with
potassium chloride to reduce the metallic taste of potassium chloride and enhance salty taste.
Moreover, in food and beverages industry, it is used as a flavoring agent, additive or
preservative. It has replaced Monosodium Glutamate (MSG), which is a sodium salt for
glutamic acid. MSG contains 90% of glutamate, which can cause nausea, weakness and
headache. Yeast extract only contains 5% of glutamate, making it the more preferred option.
Dairy & frozen foods segment held largest market share of 46.3% in 2016. According to
Coherent Market Insights, salt content were found to be high in canned foods with a mean of
935mg/serving as compared to processed foods with a mean of 805 mg/serving. The
replacing of salt by its substitutes is expected to propel the demand for these products over
the forecast period.
Europe is the second largest market for salt substitutes. Increasing health awareness among
population and introduction of new products majorly focusing on the health requirement of
the consumers are the major factors driving growth of the market. Manufacturers in the
region are working towards introduction of healthy variants of existing products. European
manufacturers are focused on reducing the concentration of sodium in meat, dairy, and
convenience food products.
Asia Pacific is expected to be the third-fastest growing market in the global salt substitute
market. Increasing adoption of salt substitutes in China, South Korea, and India is anticipated
to bolster market growth. Economies in Central Asia such as Kazakhstan, Uzbekistan,
Turkmenistan and Tajikistan consumed an average of 14.25g of salt per day as compared to
the 5g/day recommendation pegged by the World Health Organization (WHO). These factors
are creating an awareness among the consumers to adopt salt alternatives, which is a major
factor boosting growth of salt substitutes market in this region.
Manufacturers operating in the global salt substitutes market are adopting various strategies
such as merger and acquisitions, collaborations, and new product launches among others to
retain its position in the market. For instance, in 2016, Koninklijke DSM N.V., launched
ModuMax, a natural taste modulator, which is allergen-free, clean label and it can be used in
a wide variety of applications from savory soups and sauces to sweet beverages and desserts.
Key players operating in the global salt substitute market include Cargill Inc., Nu-Tek Food
Sciences LLC, Koninklijke DSM N.V., Montana Indusrie Holding A.G., Angel Yeast Co.
Ltd., Tate & Lyle Plc, and Innophos Holding Inc.
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