E-commerce Packaging Market

E-commerce Packaging Market - Global Industry
Insights, and Forecast till 2025
The e-commerce packaging market is bolstered by increasing e-commerce sales
around the world. E-commerce has transformed retail sector and it is gaining
significant market share in place of conventional retail channels such as
hypermarkets, supermarkets, and convenience stores. The primary function of
e-commerce packaging is to protect products from environmental damage and
contamination such as dust, moisture, and microbes. Moreover, protection from
damage is important for products such as electronics and furniture. E-commerce
packaging is also important in terms of branding and customer retention. The use of
sustainable and/or aesthetically appealing packaging material led to increased resale
of products, according to a Stora Enso Oyj survey.
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Sustainable e-commerce packaging is gaining major traction since recent past.
Chinese e-commerce players such as JD.com and Suning.com are adopting
reusable plastic boxes, which is cost-effective and generates low waste. JD.com also
announced that it aims to raise the proportion of sustainable materials to 80% of its
total packaging material used by 2020, due to high waste generation from
packaging. According to Chinese government sources, on Singles Day 2017, a
popular Chinese holiday, over 160,000 tons of waste was generated as e-commerce
players recorded sales of US$ 52 billion.
In terms of revenue, Asia Pacific held a dominant position in the market in 2016, and
is expected to maintain its dominance throughout the forecast period. According to
Associated Chambers of Commerce and Industry in India (ASSOCHAM), an industry
trade association, the e-commerce market accounted for US$ 38.5 billion in 2017
and is projected to exceed US$ 50 billion by 2025. This can be attributed to an
increasing internet penetration rate in India. According to the Internet and Mobile
Association of India (IAMAI), the number of people with access to internet in India is
projected to reach 500 million by June 2018. The aforementioned factors coupled
with strong GDP growth and increasing purchasing power of consumers will result in
India being the fastest growing market for e-commerce in the world, which in turn is
expected to boost growth of the e-commerce packaging market in the region.
Amazon India, Flipkart, and Snapdeal are among the major e-commerce players
operating in India. The e-commerce packaging demand in India will largely be
dictated by the performance of these companies in the market.
Europe and North America region have high internet and smartphone penetration.
According to the World Bank, average rate of internet penetration in Europe and
North America is 75% and 78% respectively. The market in these regions is driven
by shifting consumer preference from offline retail channels to e-commerce. Amazon
Inc. is the largest e-commerce player in North America. The company recorded a
revenue of US$ 149 billion in 2016 in the U.S. alone and accounted for over 38% of
the e-commerce market in the U.S. According to the Fibre Box Association (U.S.),
the boxes segment is expected to witness significant demand from the e-commerce
industry. This is largely due to increased demand for products such as furnishings,
electronics, and consumer goods which typically utilize boxes as packaging.
The global e-commerce packaging market is marked by intense competition from
major manufacturers operating in this market. Strategic mergers and acquisitions,
product innovations, and joint ventures are some of the key strategies adopted by
these companies to ensure long-term sustenance in the market. Some of the major
players operating in the market are Smurfit Kappa Group, Mondi Group plc,
International Paper Company, DS Smith plc, Klabin S.A., Rengo Co. Ltd., Nippon
Paper Industries Co. Ltd., and Georgia-Pacific LLC.
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The research report on e-commerce packaging market categorizes the global market by product type , by application , and by geography. The report includes, global industry insights, and forecast till 2025