E-commerce of Agricultural

E-commerce of Agricultural Products Market – Size,
Share, Outlook, and Opportunity Analysis, 2018 –
E-commerce of agricultural products are gaining significant traction recently due to
easy accessibility. There are various products available on the e-commerce websites
from seeds to heavy machinery. Development of information technology is helping
farmers in growth of their agricultural business. Evolution of e-commerce platforms
has reduced the costs of input and helps farmers to explore new products in the
agriculture sector. Development of e-commerce websites has potential to boost five
main sectors, which include agricultural input providers, agricultural producers, food
manufacturing, agricultural and food wholesalers, food retailers and consumers.
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Market Dynamics
● Easy accessibility of raw materials and, inputs and advanced technology for
to grow crops are the key factor driving growth of the global e-commerce of
agricultural products market. E-commerce platform
offers advantages for
agricultural products such as availability of different types of seeds & tools,
comparison of quality and prices, and descriptive analysis of products. The
person doesn’t have to be physically present to gather the information like in
traditional practices. Farmers can sell their products on these websites
without having any interference of middlemen. To decrease the input or any
other cost farmers and consumers prefer to directly purchase from these
e-commerce websites. According to United States Department of Agriculture
(USDA) in a report on Indian Mobile and E-commerce Grocery Retail, internet
users in tier 2 and tier 3
cities has grown from 4.7% in 2013, to 7% in 2014.
● Rollout of new schemes and applications by governments may increase the
demand for e-commerce platforms for agricultural products, which is
expected to fuel growth of the global e-commerce of agricultural products
market. Government of India has launched many apps and Schemes to
support the farmers such as kisan suvidha, IFFCO kisan agriculture, Pusa
krishi, etc.
● However, lack of awareness and non-availability of internet in rural area are
restraining growth of the market. Agriculture is the primary employer in rural
areas and according to World Bank statistics 45% of world’s population lives
in rural areas and only 26% of global population is employed in agriculture.
Market Outlook
● Among the product type, manure and fertilizer segment accounted for the
highest market share in the e-commerce of agricultural products market in
2017, owing to its high adoption among farmers and agricultural companies
due to low adulteration in manure, which it helps in growth of the crops and
home delivery of product.
● Among applications, harvesting segment dominated in the market in 2017.
Harvesting is the period when crops are ready to cut from the agricultural
land. Mostly farmers use light and heavy weight machinery to harvest the
entire crop, as it saves time, energy, and money. Ploughing, irrigation, and
sowing does not require heavy use of machinery and these activities can be
performed with light weight machinery or manually. The segment is projected
to have dominant position in the market over the forecast period.
● North America held highest market share in the global commerce of
agricultural products market in 2017. The region is projected to maintain its
dominance over the forecast period, owing use of modern tools in agriculture,
high literacy rate, advanced e-commerce platforms, and capital intensive
harvesting. According to the US Department of Agriculture, farmers in United
States use technology robots, temperature and moisture sensors, aerial
images, and GPS technology, which provide precise information about the
weather and environment.
● Asia Pacific is projected to be the fastest growing region in the market
over the forecast period, owing to key factors such as increased
acceptance of technology by farmers, decreasing input costs, and
prevalence of capital intensive agriculture. Indian government has taken out
various digital and technological applications and services to help the Indian
farmers. Government is also providing subsidiaries for purchasing various
agricultural machinery such as Tractor,sprinkler, plant protection equipment.
Key players in Global E-commerce of Agricultural Products Market
● Key players operating in the global e-commerce of agricultural products
market include Alibaba Group, JD, Yihaodian, Womai, Sfbest, benlai
and tootoo.
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The research report on E-commerce of Agricultural Products Market is segmented by Product Type, by Application, by Region – Size, Share, Outlook, and Opportunity Analysis, 2018 – 2025