Yerba Mate Market

Yerba Mate Market - Trends and Forecasts up to 2027
Yerba mate is a species of the Holly genus with botanical name IIex
paraguariensis. It is a plant used to make beverage known as mate and is also
used for medication purposes. In addition to this, it is also used to relieve
physical and mental fatigue along with chronic fatigue syndrome (CFS). It is
often consumed orally and helps in improving mood, reduce symptoms of
depression, and strengthening bones. It is also effective against high cholesterol,
diabetes, and urinary tract infections (UTIs), and kidney stones. Yerba mate is
traditionally consumed in southern and central regions of South America such
as Argentina, Paraguay, southern Chile, and central-western Brazil.
The market for yerba mate is expected to record substantial growth over the
forecast period (2019-2027), attributing to increasing demand for yerba mate
due to its health benefits and new product launches.
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The global yerba mate market was valued at US$ 1,251.0 Mn in 2018, and is
expected to register a CAGR of 3.1%, in terms of revenue over the forecast
period (2019 to 2027), to reach US$ 1,641.0 Mn by 2027.
Major players operating in the global yerba mate market include, Pure Leaf
Naturals, Ecoteas, Yuyo Drinks Ltd, Mate Factor, Kraus, Wisdom Natural
Brands, LA Virginia S.A., and Guayaki Sustainable Rainforest Products, Inc.
Key industry players are focused on adopting strategies such as mergers &
acquisitions and marketing through campaigns & social media platforms in
order to expand their market share. For instance, in March 2017, Yuyo Drinks
launched Yerba Mate campaign in the U.K. The company, through various
social media platforms, shared videos and tweeted the information about the
campaign. Moreover, the company arranged testing session of Yuyo drinks that
are manufactured using yerba mate.
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