in Coopetition Strategy

SECOND WORKSHOP ON
COOPETITION STRATEGY
TOWARD A NEW KIND OF INTERFIRM DYNAMICS
Milan, Italy - 14 and 15 September 2006
SDA-Bocconi School of Management – Via Bocconi, 8 Milan
Generous support from SDA-Bocconi School of Management is gratefully acknowledged.
PROGRAMME
Thursday 14 September
11.00-12.30
Registration
12.30-13.30
Plenary Opening Session (ROOM 1 - SDA-Bocconi Building)
Welcoming Addresses by:
Prof. Alberto Grando - Dean SDA-Bocconi School of Management
Sandro Castaldo - Workshop Co-Chair
Giovanni Battista Dagnino - Workshop Co-Chair
Gianmario Verona - Workshop Co-Chair
13.30-15.00
Lunch at Bocconi Restaurant
15.00-16.30
Parallel Sessions 1 and 2
16.30-17.00
Coffee Break
17.00-18.30
Parallel Sessions 3 and 4
19.00
Plenary session: Video conference with Barry Nalebuff
21.00 onwards
Reception Dinner at Restaurant Osteria Del Binari, Via Tortona 1, Milan
Friday 15 September
08.30-10.00
Parallel Sessions 5 and 6
10.15-11.45
Parallel Sessions 7 and 8
11.45-12.00
Coffee Break
12.00-13.30
Parallel Sessions 9 and 10
13.30-15.00
Lunch
15.00-16.30
Parallel Sessions 11 and 12
1
PARALLEL SESSION ONE
14 Sept. Hrs. 15.00-16.30 – AULA 01
PARALLEL SESSION TWO
14 Sept. hrs. 15.00-16.30 – AULA 07
Theoretical Advances in Coopetition Strategy I
Network Perspectives on Coopetition Strategy
Chair: Sandro Castaldo, Bocconi University
Paper 1
Strategic Behavior in Coopetition Game
Duc De Ngo, Université d’Orléans
Paper 2
Multidimensional Strategic Sequences:
A Research Programme Proposal on Coopetition
Alain Jeunemaitre, Ecole Polytechnique
Hervé Dumez
Paper 3
On the Nature and Drivers of Coopetition
Giovanna Padula, Bocconi University
Giovanni Battista Dagnino, University of Catania
Discussant: Thomas Herzog, Vienna University of
Economics and Business Administration
PARALLEL SESSION THREE
14 Sept. hrs. 17.00-18.30 – AULA 01
PARALLEL SESSION FOUR
14 Sept. hrs. 17.00-18.30 – AULA 07
Interorganizational Relationships
in Coopetition Strategy
Knowledge Perspectives on Coopetition Strategy
Chair: Gianmario Verona, Bocconi University
Chair: Giovanni Battista Dagnino, University of
Catania
Paper 1
Uncertainty, Complexity and Coopetition in
Interorganizational Relationships
Seth Maenen, Katholieke Universiteit Leuven (KUL)
Geert Van Hootegem
Paper 1
Knowledge Transfer Efficiency in Coopetitive
Relationship: Transaction Cost and KnowledgeBased Perspectives
Paavo Ritala
Kirsimarja Blomqvist, Lappeenranta University of
Technology
Paper 2
Strategic Management of Coopetitive
Relationships in Cops-Related Industries
Thomas Herzog, Vienna University of Economics
and Business Administration
Paper 3
Coopetition Between a Retail Bank and
a Network of its Franchisees in Poland
Wojciech Csakon, University of Economics,
Katowice
Discussant: Giovanni Valentini, Bocconi University
Paper 2
Co-Opetition In Knowledge Intensive Networks:
Two Case Studies
Ruben Van Wendel De Joode, Deft University of
Technology
Maura Soekijad, Deft University of Technology
Paper 3
Spillover Impact of Learning in Technology
Transfer Through East-West Joint Venture
on Local Partner Firm Performance
Irina Jormanainen , Helsinki Institute of Technology
Discussant: Marco Giarratana, U. of Madrid Carlo III
2
PARALLEL SESSION FIVE
15 Sept. hrs. 08.30-10.00 – AULA 01
PARALLEL SESSION SIX
15 Sept. hrs. 08.30-10.00 – AULA 07
Coopetition Strategy in the Tourism Sector
Theoretical Advances in Coopetition Strategy II
Chair: Francesco Garraffo, University of Catania
Chair: Marco Galvagno, University of Catania
Paper 1
Coopetition Among Tourist Destinations:
A Resource-Based Theory Perspective
Valentina Della Corte, University of Naples Federico
II
Mauro Sciarelli, University of Naples Federico II
Paper 1
Coopetition in Oligopoly: Effects of an Individual
Move on Collective Strategy
Said Yami, University of Montpellier I
Pierre Roy, University of Montpellier I
Paper 2
Trust Mediators: Exploring How Third-Party
Organizations Build Cooperation
in Buyer-Seller Relationships
Sandro Castaldo, Bocconi University
Fabrizio Zerbini, Bocconi University
Monica Grosso, Bocconi University
Paper 2
Coopetition Among Nature-Based Tourism
Firms: Competition at Local Level and
Cooperation at Destination Level
Ossi Pesämaa, Lulea University of Technology
Per-Erik Eriksson, Lulea University of Technology
Paper 3
Coopetition in Infomediation:
The Ruraltrip.Com Case
Nicolas Neysen, Université Catholique de Louvain
Paul Belleflamme
Paper 3
Globalization, Coopetition Strategy,
and the Role of the State in The Creation
of New High Technology Industries:
The Cases of Israel and Taiwan
Dan Breznitz, Georgia Institute of Technology
Discussant: Fabio Ancarani, Bocconi University
Discussant: Felicity Kelliher, Waterford Institute of
Technology
PARALLEL SESSION SEVEN
15 Sept. hrs. 10.15-11.45 – AULA 01
PARALLEL SESSION EIGHT
15 Sept. hrs. 10.15-11.45 – AULA 07
Cooperation, Competition and Coopetition
Strategy
Chair: Salvatore Torrisi, University of Bologna
Strategic Alliances and Coopetition Strategy
Chair: Paolo Di Betta, University of Palermo
Paper 1
From Cooperation To Competition:
A Winning Strategy for Outsiders?
Frederic Le Roy, University of Montpellier I
Patrice Guillotreau, University of Montpellier I
Paper 1
Drivers of Success of Scope Alliances in
Convergent Industries: An Exploratory Analysis
Fabio Ancarani, Bocconi University
Michele Costabile, University of Calabria
Paper 2
Coopetition and Cooperation as Emergent
Strategies: Empirical Evidence from the
Italian and Australian Opera Houses Industries
Marcello M. Mariani, University of Bologna
Paper 2
Alliancing as a Capability
Sören Kupke, Graduate School of Modern
Governance, Brandenburg
Paper 3
Between Cooperation and Competition : The
Benefits of Collective Strategies within Business
Ecosystems: The Software Industry
Estelle Pellegrin-Boucher, University of Montpellier I
Gaël Gueguen, University of Montpellier I
Olivier Torres, University of Montpellier I
Paper 3
Competitor Analysis and Interfirm Cooperation:
Characteristics Predicting Coopetitive Bent and
Performance
Francesco Garraffo, University of Catania
Discussant: Daniela Baglieri, University of Messina
Discussant: Monica Grosso, Bocconi University
3
PARALLEL SESSION NINE
15 Sept. hrs. 12.00-13.30 – AULA 01
PARALLEL SESSION TEN
15 Sept. hrs. 12.00-13.30 – AULA 07
The Evolution of Coopetition Strategy:
A Prospect of Case Studies
Chair: Frederic Le Roy, University of Montpellier
Innovation and Coopetition Strategy
Chair: Michele Costabile, University of Calabria
Paper 1
Masters of War: Coopetition Between
Coca-Cola and Pepsi?
Andrea Fosfuri, University of Madrid Carlos III
Marco Giarratana, University of Madrid Carlos III
Paper 1
Innovative Coopetition
Anette Broloes, University of Southern Denmark
Paper 2
The Entrepreneurs at Universities and the
Professors in Entrepreneurial Firms:
A Case of Coopetition
Daniela Baglieri, University of Messina
Paper 2
The Dynamic Capabilities View of Coopetition:
The Case of Intel and Apple
Marco Galvagno, University of Catania
Maria Chiara Di Guardo, University of Cagliari
Paper 3
Sharing the Pie of Distributed Innovation:
Towards a Contingent Model
Gianmario Verona, Bocconi University
Mahanbir Sawhney
Emanuela Prandelli, Bocconi University
Paper 3
Co-opetition as a Tool Towards Understanding
Tectonic Competition: The Case of a Water
Franchise Auction
Paolo Di Betta, University of Palermo
Discussants: Marcello Mariani, University of Bologna
(Papers 1 and 2);
Fabrizio Zerbini, Bocconi University (Paper 3)
Discussant: Paavo Ritala, Lappeenranta University
of Technology
PARALLEL SESSION ELEVEN
15 Sept. hrs. 15.00-16.00 – AULA 01
PARALLEL SESSION TWELVE
15 Sept. hrs. 15.00-16.30 – AULA 07
Small Firms and Coopetition Strategy
Coopetition Strategy in Practice:
A Prospect of Case Studies
Chair: Soren Kupke, Graduate School of Modern
Governance, Brandenburg
Chair: Emanuela Prandelli, Bocconi University
Paper 1
Coopetition in Buyer-Supplier Relationships:
An Empirical Investigation of Swedish
Construction Clients’ Procurement Procedures
Per-Erik Eriksson, Lulea University of Technology
Paper 1
Developing and Validating Coopetition Scale
for Small Firms
Akin F. Kocak, Ankara University
Michael Morris
Alper Ozer
Paper 2
Coopetitive Strategies on Japanese Insurance
Fraud Problem
Mahito Okura, University of Nagasaki
Paper 2
A Critical Analysis of Power Relationships
Between the Independent Community
Pharmacist and Software Vendors:
Assessing the Potential for a Cooperative
Construct Among Small Firms
Felicity Kelliher, Waterford Institute of Technology
Paper 3
Competitive and Cooperative Networks in the ICT
Sector to Indicate the Level of Coopetition
Paavo Ritala, Jukka Hallikas, Juha Levy and Heli
Sissonen
Discussant: Nicolas Neysen, Université Catholique
de Louvain
Discussant: Isabel Stern
4
GUIDELINES FOR PRESENTERS AND DISCUSSANTS
In order to make the Workshop sessions as stimulating and effective as possible, paper presenters are
invited to observe the following guidelines.
Papers are presented in twelve sessions. We will run two parallel sessions at a time.
Each sessions will normally have three papers.
Sessions will start sharply at the time previously announced in the programme.
Presenters will have up to 20 minutes to present their papers, with another 10 minutes allowed for
discussion.
The Chair will take care that no paper will exceed the overall time limit of 30 minutes.
The Chair will also provide an introductory discussion based upon the presentations.
All speakers are heartily invited to read the other papers which are going to be presented in their
session and in the other sessions so that they may actively contribute to the general discussion.
Each session discussant is kindly asked to provide a five-minute discussion of each single paper that is to
be presented in the session in which he/she has accepted to act as discussants.
The discussant will normally intervene at the end of each presentation. Then, the Chair is expected to ask
the floor for questions and comments and guide the discussion.
In all rooms speakers will find a beamer for PowerPoint presentations and a projector for slide presentations.
All papers will be uploaded on the EIASM dedicated Website as soon as they are available.
We are looking forward to seeing you in Catania this Summer!
5
ACCEPTED PAPERS THAT WILL NOT BE PRESENTED AT THE WORKSHOP
Alliances Between Competitors and Consumers Information
Paolo Garella and Martin Peitz
Emergence and Development of Value Networks
Peki Oksanen, Jukka Hallikas, Heli Sissonen
Coopetition as a Selective Win-Lose Strategy: Professional Motivations of Regional Logistics
Operators
Song Dong-Wook
6

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