Course Outline

BE2501/BM211
International Business Environment
Course Description and Scope
The international dimension has become a common feature of business and trade. We have all heard the
jargon phrases, such as ‘globalization,’ ‘multinational corporation,’ and ‘cross-border transactions,’ many of
which are now clichés. Despite this, doing business internationally is not easy. Whether in a broad sense, or
in terms of the specific functions and activities of a firm, is international business involves interaction
between multiple players, in a dynamic and interconnected environment.
This course aims to provide students with a clear foundation in the multi-level structure of the international
business environment, as an interactive nexus of domestic and global contexts, shaped by institutions,
businesses, and stakeholders.
Course Assessment
Components
Marks
Individual/Group
(Weekly) Individual Assignments
30
Individual
Class Participation
20
Individual
Group Project 1 – Case Analysis & Presentation
20
Group
Group Project 2 – Case Analysis & Presentation
30
Group
Total
100
100
Textbook
Basic Text
Hill, C.W.L. (2010): International Business. (8e) McGraw-Hill. [ISBN: 0073381349]
Proposed Weekly Schedule
Week
Topic
1
Orientation Week (No Class)
2
Course Introduction
An Introduction to International Business
3
Differences in Domestic Business Environments
1
4
Differences in Domestic Markets
In class activity: Cultural Game
5
Global Society, Ethics and Stakeholders
6
Theories of International Trade
7
Group Project 1 Presentations
8
Group Project 1 Presentations (cont.)
Mid-Semester Recess
9
International Eco-Political Environment: Global Trade Institutions
10
International Eco-Political Environment: Global Trade Mechanisms
11
Global Financial Environment
12
Doing Business Across International Markets
Global cultures “party”
Progress evaluation and prep for final presentations
13
Group Project 2 Presentations
14
Group Project 2 Presentations (cont.)
2

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