MB0047-Management Information Systems

FALL-2015
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Master of Business Administration - MBA Semester 2
MB0047-Management Information Systems-4 Credits
(Book ID: B1968)
Assignment (60 Marks)
Note: Answer all questions within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60
Q1. In the current e-world any organisation’s massive operations are managed by various types of
information systems that help them to achieve their goals of servicing their clients. This can be done
by the growth of modern organization. Discuss some of the essential features of modern organisation.
Answer. The essential features of modern organization:
IT-Enabled organization
The organisations discussed above are modern in the sense that they have built into their structure the
elements of information technology (IT) that enable them to function in a manner appropriate to the
demands of the environment. This is a fundamental difference between a modern organisation and its
older, premodern incarnation. Tata Motors, for instance, upon its initiation in 1945 would also have put
in place built-in mechanisms to respond to its environment and to function in a manner appropriate to
that time. However, what distinguishes Tata Motors’ functioning then and now is the difference in the
current use of IT to shape its functioning
Q2. Marketing managers are keener to look for a least cost route that also allows a sales person to
meet all his customers. Identifying a least cost route with this feature is slightly complicated.
Therefore, managers depend on decision support tools to find the most cost effective routes to cover
the market. The travelling salesman problem is one of such tool. Describe the tool with a diagram.
Answer. A decision is choice out of several alternatives (options) made by the decision maker to achieve
some objective s in a given situation. Business decisions are those, which are made in the process of
conducting business to achieve its objective in a given environment. Managerial decision-making is a
control point for every managerial activity may be planning, organizing, staffing, directing, controlling
and communicating. Decision-making is the art of reasoned and judicious choice out of many
alternatives. Once decision is taken, it implies commitment of resources.
The business decision-making is sequential in nature. In business, the decisions are not isolated events.
Each of them has a relation to some other decision or situation. The decision may appear as a ‘snap’
decision but it is made only
Q3. There are many examples of digital goods. Companies such as Amazon.com are selling digital
versions of books over their site. These digital books can be read on special readers that display the
pages on a screen.
a. List the important properties of information goods
b. Explain positive feedback with diagrams
Answer. One form of information goods is digital products that can be distributed over digital networks
and consumed over digital devices. For example, online books and MP3 music files are information
goods that are sold and distributed over the Internet.
Properties of information goods- Information goods have certain properties that make them distinct
from physical goods. Information
Q4. Decision support systems (DSS) are used extensively across organisations to assist managers with
making decisions. Decision making by managers involves the phases of intelligence, design, and
choice, and DSS help mainly with the choice part as they support structured and unstructured types of
decisions.
a. What is it that managers do when they make decisions?
b. Explain the different types of decisions
Answer. Managers who’ve yet to achieve true leadership have a tough time making decisions for a
number of reasons including: analysis paralysis; fear of failure; fear of success; fear of ridicule; and
others.
Leaders, on the other hand, have no problem making decisions. They would prefer that their
subordinates made the bulk of the decisions, but they’re ready to step up and make decisions when
warranted.
True leaders do not worry about
Q5. What is crowd sourcing? How does the site Galaxy Zoo manage crowd sourcing?
Answer. Crowd sourcing is the process of getting work or funding, usually online, from a crowd of
people. The word is a combination of the words 'crowd' and 'outsourcing'. The idea is to take work and
outsource it to a crowd of workers.
Famous Example: Wikipedia. Instead of Wikipedia creating an encyclopedia on their own, hiring writers
and editors, they gave a crowd the ability to create the information on their own. The result? The most
comprehensive encyclopedia this world has ever seen.
Q6. Data and information relating to individuals could be of sensitive nature. Give some examples of
such kind of data.
Answer: Information belonging to a private individual, but the individual commonly may share with
others for personal or business reasons. This generally includes contact information such as addresses,
telephone numbers, e-mail addresses, health records, and so on. It may be considered a breach of
privacy to disclose such information, but for most people its disclosure is not considered a serious
matter. However, there are situations in which the release of personal information could have a
negative effect on
FALL-2015
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