IB0011-International Marketing

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Master of Business Administration- MBA Semester 3
IB0011-International Marketing-4 Credits
(Book ID: B1811)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10
marks 6 X 10=60.
Q1. The orientation of a company’s top management, its beliefs and assumptions significantly impact its
approach to international marketing. Discuss the concept of EPRG framework.
Answer. Management orientations
The form and substance of a company’s response to global business opportunities depend greatly on
management’s assumptions or beliefs –both conscious and unconscious – about the nature of the world.
The worldview of a company’s personnel can be described as ethnocentric, polycentric, regiocentric, and
geocentric. Management at a company with a prevailing ethnocentric orientation may consciously make a
decision to move in the
Q2. How do international economic institutions affect international marketing strategy of MNCs?
Explain the role of any two of them.
Answer. The international financial institutions (IFIs) are financial institutions that have been established
(or chartered) by more than one country, and hence are subjects of international law. Their owners or
shareholders are generally national governments, although other international institutions and other
organizations occasionally figure as shareholders. The most prominent IFIs are creations of multiple
nations, although some bilateral financial
Q3. Define the concept and scope of international marketing research.
Answer. International Marketing Research can be defined as the research that is either conducted
simultaneously or in a sequence in order to facilitate the organization’s marketing decisions in countries
other than the country of their origin. International marketing research, apart from having a number of
similarities, differs from the process of domestic marketing from a number of perspectives. These major
differences include; the differences in
Q4. Differentiate between national and international products, global and standardized products with
Answer. Product adaptations (also called differentiation or localization or customization) come in several
forms. Marketing strategies in a country- by-country basis are tailored with the peculiarities of the local
market. By this, product adaptations are considered as necessary strategy in order to cater to the different
needs of customers in various countries. Following the concept of “logical incremental ism”, it can be
argued that continual changes can
Q5. Write short notes on:
a) Containerization
b) 4 PL operators
Answer. The benefits of containerization take place over three main dimensions:
• Transport costs. The main transports costs benefits of containerization are jointly the outcome of lower
transshipment costs and economies of scale applied to maritime shipping and terminal operations. Since
containerized cargo is subject to less damage as well as lower theft levels, insurance rates are generally
lower. Another significant benefit is that the container itself becomes the minimal load unit, implying that
a wider range of exporters and importers can get access to international markets as the minimal entry
unit, a single container load, becomes
Q6. Choose a product and explain how you will prepare seven steps in a global e-marketing plan?
Answer. Choosing the product
Before breaking into the foreign market, marketers must consider factors that influence product adoption.
As explained by Diffusion Theory at least six factors have a bearing on the adoption process: relative
advantage, compatibility, trainability/divisibility, observability, complexity and price. These factors are all
perceptual and thus subjective in nature. For a product to gain acceptance it must demonstrate its relative
advantage over existing alternatives. A product must
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