MK0017-E-Marketing

FALL-2015
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Master of Business Administration - MBA Semester 4
MK0017-E-Marketing-4 Credits
(Book ID: B1810)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10
marks 6 X 10=60.
Q1. Define E-Customers with some examples. Also explain the online buying process.
Answer. Electronic customer relationship management (e-CRM) is seen to arise from the consolidation of
traditional CRM with the e-business applications marketplace and has created a flurry of activity among
companies. E-CRM is the proverbial double-edged sword, presenting both opportunities and challenges for
companies considering its adoption and implementation. e-CRM creates for companies such as enhanced
customer interactions and
Q2. An electronic marketplace (e-marketplace) refers to a website created for common interest. It
integrates the online and physical component of a company. Discuss the five kinds of partners in an emarketplace.
Answer. e-CRM creates for companies such as enhanced customer interactions and relationships as well as
personalization options, all of which are potential sources of competitive advantage. It also explores the
challenges confronting companies implementing e-CRM such as managing an on-line channel, data
integration issues and information technology (
Q3. Discuss the major legal and ethical issues in e-marketing.
Answer. The Internet has led to a state that is popularly referred to as the ‘global village’. It has made
distances smaller and brought people of different parts of the world closer to each other. It has also made
it possible and convenient to conduct trade and commerce across different countries. But there are some
legal and ethical concerns are also with e-
Q4. What is e-mall? Explain the various types of online stores in an e-mall.
Answer. “An e-mall is an online shopping center, in which there are many online, or virtual, stores”. The
basic four types of online stores have been explained below:
1. General stores/malls
These are general stores that have a presence in the online market. They include stores like Junglee.com
and infibeam.com which act as an interface between the buyer and seller. They are stores that have a
variety of items for sale and are thus called general
Q5. Functions of E-marketing are represented by 2P+2C+3S formula (Personalization, privacy, customer
service, community, site, security, and sales promotion). These functions form the framework of an emarketing strategy. Discuss this formula with a diagrammatic representation.
Answer. The e-Marketing Strategy is normally based and built upon the principles that govern the
traditional, offline Marketing –the well-known 4 P's (Product – Price – Promotion –Positioning) that form
the classic Marketing mix. Add the extra 3 P's (People – Processes – Proof) and you got the whole
extended Marketing mix. Until here, there are no much aspects to differentiate e-Marketing from the
traditional Marketing performed offline:
Q6. Discuss the selling methods and sales promotion of E-marketing.
Answer. Explanation of Selling methods –
A number of specific selling strategies come under the umbrella of sales or selling, including the following:
• Cold calling
• Consultative selling
• Direct selling
• Guaranteed sale
• Needs-based selling
FALL-2015
Get solved assignments at nominal price of Rs.125 each.
Visit www.instamojo.com/subjects4u search for your code pay
and download fully solved assignments.
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09882243490

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