FALL-2015 Get solved assignments at nominal price of Rs.125 each. Visit www.instamojo.com/subjects4u search for your code pay and download fully solved assignments. Any issues mail us at: [email protected] or contact at 09882243490 Master of Business Administration - MBA Semester 4 MK0018-International Marketing-4 Credits (Book ID: B1811) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework. Answer. Management orientations The form and substance of a company’s response to global business opportunities depend greatly on management’s assumptions or beliefs –both conscious and unconscious – about the nature of the world. The worldview of a company’s personnel can be described as ethnocentric, polycentric, regiocentric, and geocentric. Management at a company with a prevailing ethnocentric orientation may consciously make a decision to move in the direction of Q2. How do international economic institutions affect international marketing strategy of MNCs? Explain the role of any two of them. Answer. The international financial institutions (IFIs) are financial institutions that have been established (or chartered) by more than one country, and hence are subjects of international law. Their owners or shareholders are generally national governments, although other international institutions and other organizations occasionally figure as shareholders. The most prominent IFIs are creations of multiple nations, although some bilateral financial institutions (created by two countries) exist and are technically IFIs. The best known IFIs were established after Q3. Define the concept and scope of international marketing research. Answer. International Marketing Research can be defined as the research that is either conducted simultaneously or in a sequence in order to facilitate the organization’s marketing decisions in countries other than the country of their origin. International marketing research, apart from having a number of similarities, differs from the process of domestic marketing from a number of perspectives. These major differences include; the differences in the country’s political, economic, legal, cultural and social aspects, these differences when combined together are Q4. Differentiate between national and international products, global and standardized products with examples. Answer. Product adaptations (also called differentiation or localization or customization) come in several forms. Marketing strategies in a country- by-country basis are tailored with the peculiarities of the local market. By this, product adaptations are considered as necessary strategy in order to cater to the different needs of customers in various countries. Following the concept of “logical incremental ism”, it can be argued that continual changes can Q5. Write short notes on: a) Containerization b) 4 PL operators Answer. The benefits of containerization take place over three main dimensions: • Transport costs. The main transports costs benefits of containerization are jointly the outcome of lower transshipment costs and economies of scale applied to maritime shipping and terminal operations. Since containerized cargo is subject to less damage as well as lower theft levels, insurance rates are generally lower. Another significant benefit is that the container itself becomes the minimal load unit, implying that a wider range of exporters and importers can get access to international markets as the minimal entry unit, a single container load, Q6. Choose a product and explain how you will prepare seven steps in a global e-marketing plan? Answer. Choosing the product Before breaking into the foreign market, marketers must consider factors that influence product adoption. As explained by Diffusion Theory at least six factors have a bearing on the adoption process: relative advantage, compatibility, trainability/divisibility, observability, complexity and price. These factors are all perceptual and thus subjective in nature. For a product to gain acceptance it must demonstrate its relative advantage over existing alternatives. A product must also be compatible with local customs and habits. A freezer would not find a ready market in FALL-2015 Get solved assignments at nominal price of Rs.125 each. Visit www.instamojo.com/subjects4u search for your code pay and download fully solved assignments. Any issues mail us at: [email protected] or contact at 09882243490
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