Program - BİLGİ Eğitim

Courses
DIGITAL ENTREPRENEURSHIP CERTIFICATE PROGRAMME
Date
Instructors
Description:
Entrepreneurial mindset
16 Nisan (Çarşamba
19:00-21:00)
Fundamentals of Entrepreneurship
19 Nisan (Cumartesi
10:00-13:00)
Feasibility Analysis
19 Nisan (Cumartesi
14:00-16:00)
Management of the New Enterprise
Venture Capital and Managing
Shareholders
HR Policies to Build Human Assets
in Ventures
Silicon Valley Way of
Entrepreneurship
Yomi Kastro Inveon&Inventures
Deniz Kantur - Bilgi
Üniversitesi
Onur Turna - Inventures
Studying the mind of successful entrepreneur, developing
leadership skills and skills that require talents to succeed
Starting and managing a business: developing a minimum viable
concept; organizing the enterprise, market analysis and financial
planning; controlling the organization.
How do you decide whether your ideas is feasible or not? How do
you analyze the market for your product or service? How do you
know when to quit?
Sina Afra - Markafoni
Introduction to basic concepts and skills required to understand
the nature of entrepreneurship, recognize opportunity and identify
the resources to start a new business.
Jack Ojalvo - Cömert
Tavaslıoğlu Supplementler.com
Where and how to raise venture capital? How to structure the
new company formation? How to handle the new shareholders
26 Nisan (Cumartesi
14:00-16:00)
Zeynep Yoğurtçugil - Airties
You have too less of every resource and you can't pay as much
as corporates. How do you motivate? How do you attract and
retain talent?
30 Nisan (Çarşamba
19:00-21:00)
Alper Tekin- Mekanist
What are the key trends in structuring ventures,developing
business frameworks.
24 Nisan (Perşembe
19:00-21:00)
26 Nisan (Cumartesi
10:00-13:00)
Digital Marketing
Moris Kastro03 Mayıs (Cumartesi Inveon&Inventures
10:00-13:00)
SEO,SEM email, banner, 3rd party marketing strategies and
decision making process for each channel
Social Media Marketing and
Community Management
Kaan Varnalı - İstanbul Bilgi
03 Mayıs (Cumartesi Üniversitesi
14:00-16:00)
Social media channels, targeting, performance indicators and
performance optimization
Technology Commercialization
07 Mayıs (Çarşamba
19:00-21:00)
Creating an Actionable Marketing
Plan
Selcen Öztürkcan- İstanbul
10 Mayıs (Cumartesi Bilgi Üniversitesi
10:00-13:00)
Customer Development and
Retention
Project Management in Technology
Companies
Rudi Dökmecioğlu- Tmob
10 Mayıs (Cumartesi Barış Çekin - 1V1Y.com
14:00-16:00)
14 Mayıs (Çarşmaba
19:00-21:00)
Timuçin Bayraktar - İstanbul
Bilgi Üniversitesi
Understanding the technology commercialization process from
idea to concept design to market entry.
How do you push your product/service to market? Which KPI's to
track in which channel? How do you measure success and
failure?
Acquiring customers and increasing customer lifetime value and
creating continuous value for target customers.
Project management methodologies, choosing the correct
development method and application tips and guidelines
Introduction to Technical
Cevdet Nuhrat - Collective Learn the basic concepts in technical architecture, back-end,
Components for non-technical CEO 17 Mayıs (Cumartesi Spark
front end development
14:00-16:00)
Sevda Yüzbaşıoğlu - GIS
Consult
PR in Entrepreneurship
21 Mayıs (Çarşamba
19:00-21:00)
Digital Brand Identity and
Communication
Mustafa İçil- İçil Eğitim
28 Mayıs (Cumartesi
Danışmanlık
10:00-13:00)
Analyzing customer behaviors in new digital and social media
platforms and creating effective strategies.
Case studies in Entrepreneurship
Field Trip to Yemeksepeti
31 Mayıs (Cumartesi Office - Nevzat Aydın
10:00-13:00)
Presenting different success stories in entrepreneurship
How to build a brand, stand out from the crowd?

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