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Breakfast Cereals Market to Exhibit Growth at 4.10% CAGR during 2013-19

The report examines the global breakfast cereals market’s historical figures, illustrating its growth trajectory to its present form. The past and present market figures regarding value and volume are analyzed to present a reliable estimate of the g
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Breakfast Cereals Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2013 – 2019
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117 Page Report
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Global Breakfast Cereals Market to be Driven by Increasing Consumer
Preference for Western Food Habits
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Breakfast Cereals Market
Breakfast cereals are a wide variety of cereal products consumed all over the world, majorly as a breakfast
item or a snack. Breakfast cereals originated and were popularized mainly in the U.S., but in the past few
decade they have spread to all developed economies as well as most developing economies. The
increasing preference for Western dietary patterns in developing countries has led to significant growth of
the global breakfast cereals market in recent years.
The report examines the global breakfast cereals market’s historical figures, illustrating its growth
trajectory to its present form. The past and present market figures regarding value and volume are
analyzed to present a reliable estimate of the global breakfast cereals market’s growth trajectory in the
period from 2013 to 2019. Trusted analytical tools such as SWOT analysis, Porter’s five forces analysis, and
market attractiveness analysis have been used in the report to ensure the accuracy of the data presented
in the report.
Overview of the Global Breakfast Cereals Market
According to detailed research conducted by TMR analysts, the global breakfast cereals market was worth
US$32.5 bn in 2012. The high value of the breakfast cereals market can be attributed to its cosmopolitan
spread and steadily increasing demand. The market is expected to exhibit a steady 4.1% CAGR from 2013
to 2019, reaching a projected value of US$43.2 bn by 2019.
Breakfast cereals are of two types: hot and ready to eat (RTE). Due to the minimal preparation required for
RTE breakfast cereals, they enjoy immense popularity in North America and Europe. A whopping 85% of
the demand for breakfast cereals from these two developed regions consisted of RTE cereals. In contrast,
the traditional preference for a hot breakfast in Asia Pacific has led to better prospects for the hot cereals
segment in Asia Pacific. Hot cereals are further expected to rise in demand over the forecast period. By the
end of the forecast period, hot cereals are expected to account for 18% of the global breakfast cereals
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Geographically, North America and Europe account for the majority of the global breakfast cereals market
at present, due to the early adoption of breakfast cereals as the standard breakfast fare. In contrast, the
Asia Pacific market for breakfast cereals has been a late bloomer and has shown impressive growth rates
in the past few decades. Over the forecast period, the Asia Pacific breakfast cereals market is expected to
exhibit the highest growth rate, leading to a respectable 13% share in the global market by 2019.
Companies Mentioned in the Research Report
The report profiles and examines major companies operating in the global breakfast cereals market, such
as Kellogg Co., PepsiCo., General Mills, Post Holdings, Cereal Partners Worldwide, and the Weetabix Food
Company. This provides a complete picture of the competitive landscape of the global breakfast cereals
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Breakfast Cereals Market
Segmentation of the global breakfast cereals market by product type:
 Hot Cereals
 Ready to Eat Cereals
regions analyzed in this research report are:
North America
Asia Pacific
Rest of the World
This report gives you access to decisive data such as:
Market growth drivers
Factors limiting market growth
Current market trends
Market structure
Market projections for the coming years
Key highlights of this report
 Overview of key market forces propelling and restraining market growth
 Up-to-date analyses of market trends and technological improvements
 Pin-point analyses of market competition dynamics to offer you a competitive edge
 An analysis of strategies of major competitors
 An array of graphics and SWOT analysis of major industry segments
 Detailed analyses of industry trends
 A well-defined technological growth map with an impact-analysis
 Offers a clear understanding of the competitive landscape and key product segments
Chapter 1 Preface 11
1.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 11
Chapter 2 Executive Summary 13
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Breakfast Cereals Market
Chapter 3 Breakfast Cereals – Market Overview 16
3.1 Introduction 16
3.2 Drivers 17
3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17
3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast
habits in emerging markets 17
3.3 Restraints 18
3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18
3.3.2 Availability of alternative breakfast options undermines market growth 18
3.4 Opportunities 19
3.4.1 New tastes and new consumer groups offer market growth opportunities 19
3.5 Challenges 19
3.5.1 Expensive production of gluten-free products is expected to increase production cost 19
3.5.2 Rising energy and commodity prices pose a big challenge for the market 20
3.6 Porter’s five forces analysis 22
3.6.1 Bargaining power of suppliers 22
3.6.2 Bargaining power of buyers 23
3.6.3 Threat of new entrants 23
3.6.4 Threat from substitutes 23
3.6.5 Degree of competition 23
Chapter 4 Breakfast Cereals Market: By Product 24
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Breakfast Cereals Market
Chapter 5 Breakfast Cereals Market: By Region 27
5.1 North America 28
5.1.1 United States 30 Market Overview 30 Competitive Landscape 32
5.1.2 Canada 35 Market Overview 35 Competitive Landscape 36
5.1.3 Mexico 39 Market Overview 39 Competitive Landscape 41
5.2 Europe 43
5.2.1 United Kingdom 44 Market Overview 44 Competitive Landscape 46
5.2.2 Germany 49 Market Overview 49 Competitive Landscape 51
5.2.3 France 53 Market Overview 53 Competitive Landscape 54
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Breakfast Cereals Market
5.2.4 Italy 56 Market Overview 56 Competitive Landscape 59
5.2.5 Spain 60 Market Overview 60 Competitive Landscape 63
5.3 Asia Pacific 64
5.3.1 Australia 67 Market Overview 67 Competitive Landscape 69
5.3.2 Japan 72 Market Overview 72 Competitive Landscape 74
5.3.3 South Korea 77 Market Overview 77 Competitive Landscape 79
5.3.4 China 80 Market Overview 80 Competitive Landscape 82
5.3.5 India 85 Market Overview 85
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Breakfast Cereals Market Competitive Landscape 87
5.4 Rest of the World 89
5.4.1 Brazil 90 Market Overview 90 Competitive Landscape 92
5.4.2 Russia 93 Market Overview 93 Competitive Landscape 96
5.4.3 Turkey 97 Market Overview 97
Chapter 6 Competitive Landscape 99
6.1 Company market share 99
6.2 Company presence across different markets 100
Chapter 7 Company Profiles 103
7.1 Kellogg Co. 103
7.1.1 Company Overview 103
7.1.2 Products & Segments 103
7.1.3 Financial Performance 104
7.1.4 Strategic Developments 104
7.2 General Mills 105
7.2.1 Company Overview 105
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Breakfast Cereals Market
7.2.2 Products & Segments 105
7.2.3 Financial Performance 106
7.2.4 Strategic Developments 106
7.3 PepsiCo. 106
7.3.1 Company Overview 107
7.3.2 Products & Segments 107
7.3.3 Financial Performance 107
7.3.4 Strategic Developments 108
7.4 Cereal Partners Worldwide (CPW) 109
7.4.1 Company Overview 109
7.4.2 Products & Segments 109
7.4.3 Financial Performance 109
7.4.4 Strategic Developments 110
7.5 Post Holdings 112
7.5.1 Company Overview 112
7.5.2 Products & Segments 112
7.5.3 Financial Performance 113
7.5.4 Strategic Developments 113
7.6 The Weetabix Food Company 115
7.6.1 Company Overview 115
7.6.2 Products & Segments 115
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Breakfast Cereals Market
7.6.3 Financial Performance 115
7.6.4 Strategic Developments 116
About Us
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We are privileged with highly experienced team of Analysts, Researchers and Consultants, who use
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Amy James
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Breakfast Cereals Market, Global Breakfast Cereals Market
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