FALL-2015 Get solved assignments at nominal price of Rs.125 each. Visit www.instamojo.com/subjects4u search for your code pay and download fully solved assignments. Any issues mail us at: [email protected] or contact at 08894344452 Master of Business Administration - MBA Semester 3 MK0013-Marketing Research (Book ID: B1711) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60 Q1. Explain Cross sectional Research Design, its advantages and disadvantages. Answer.A cross-sectional study design is used when  The purpose of the study is descriptive, often in the form of a survey. Usually there is no hypothesis as such, but the aim is to describe a population or a subgroup within the population with respect to an outcome and a set of risk factors.  The purpose of the study is to find the prevalence of the outcome of interest, for the population or subgroups Q2. What are the various fundamental properties of scales of measurement? Explain with an example each. Answer. Variables: Imagine that you are a psychologist, and you want to do a study to see whether eating breakfast will help kids focus. You think that the students who eat a healthy breakfast will do best on a math quiz, students who eat an unhealthy breakfast will perform in the middle and students who do not eat anything for breakfast will do the worst on a math quiz. Q3. Describe the steps involved in Hypothesis Testing. Answer. The Five Steps in Hypothesis Testing: There are five steps in hypothesis testing: 1. Making assumptions 2. Stating the research and null hypotheses and selecting (setting) alpha 3. Selecting the sampling distribution and specifying the test statistic 4. Computing the test statistic 5. Making a decision and interpreting the results Q4. Explain Pearson Product Moment Correlation with the help of an example. Answer.In statistics, the Pearson product-moment correlation coefficient (/ˈpɪərsɨn/) (sometimes referred to as the PPMCC or PCC or Pearson's r) is a measure of the linear correlation between two variables X and Y, giving a value between +1 and −1 inclusive, where 1 is total positive correlation, 0 is no correlation, and −1 is total negative correlation. It is widely used in the sciences as a measure of the degree of linear dependence between two variables. It was developed by Karl Pearson from a related idea introduced by Francis Galton in the 1880s.Early work on the distribution of the sample correlation coefficient was carried out by Anil Q5. Explain Business to Business Market Research and types of market research undertaken in B2B research. Answer. B2B Research: Formerly known as Strategic Intelligence Systems, SIS has developed an unparalleled global platform in business and competitive intelligence since 1984. We provide clients with many levels of intelligence for complete market insight. SIS is a founding member of the Society for Competitive Intelligence Professionals (SCIP) in 1986. As a leading member in this field, ethics are of paramount concern and we strictly adhere to SCIP’s code of ethics. Q6. Write short notes on: a) Copy testing b) Sales Analysis Answer. a) Copy testing: Copy testing is a specialized field of marketing research that determines an advertisement’s effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media. Automated Copy Testing is a specialized type of digital marketing specifically related to digital advertising. This involves using software to deploy copy variations of digital advertisements to a live environment and collecting data from real users. These automated copy tests will generally use a Z-test to determine the statistical FALL-2015 Get solved assignments at nominal price of Rs.125 each. Visit www.instamojo.com/subjects4u search for your code pay and download fully solved assignments. Any issues mail us at: [email protected] or contact at 08894344452