C or p or ate Prof ile Mobile Dream Factory Contents for mobile Japan s Most Popular Mobile Content Provider on a Paying Subscriber Basis* MTI is a mobile content provider offering fun and convenient services through its mobile websites. Our mission is to create diverse mobile content that makes people s dreams come true. Ranging from music distribution to healthcare information, e-books, lifestyle tips and entertainment, our services are an integral part of our customers everyday life. We are committed to creating excellent services attuned to customer preferences through our meticulous marketing strategy, efficient content production, and cutting-edge technical capabilities. Based on a sure grasp of customers needs and aspirations, MTI offers a stream of innovative services that delight all generations. * Approximately 8.04 million paying subscribers as of June 2012 (Source: MTI survey) Mission : MTI will help build a brighter future for society made possible by new and evolving capabilities of mobile handsets. Vision : By always being at the customers side and realizing their dreams through innovative, high-quality services, we aim to become a Mobile Dream Factory. 01 Outline Everything to Delight You ! With our meticulous marketing, efficient content development Excellent MTI Services for Smartphones and cutting-edge technical capabilities, we are ready to deliver Since launching content distribution services in 1997, MTI has high-quality services attuned to the needs of our customers grown to become Japan s largest provider of mobile content far into the future. on a paying subscriber basis. This is attributable to the success of our ongoing efforts to develop new services and improve existing ones, inspired by user feedback. In view of the extraordinary expansion of the smartphone market in recent years, it is essential for us to swiftly offer B2C Services (content provision) high-value-added services based on a sure grasp of customers needs and aspirations. Music Amid rapid change, we quickly established the infrastructure for services for smartphone platforms and have already Healthcare created an environment that allows us to of fer versatile high-quality services. e-book In order to continue offering captivating services as a trusted Lifestyle Weather & Information News Map & Navigation Entertainment Decorative e-mail partner of people in all age groups, we are enhancing our capabilities with a view to embracing new challenges. We welcome change and the opportunity to transform ourselves so that we can keep on growing as an enterprise earning the enduring respect and affection of people and society at large. I welcome your comments and suggestions. Horoscopes Game Toshihiro Maeta B2B Services President & Chief Executive Officer Content Production Technology Development 02 Ser vices More fun and convenient services ranging from music distribution to healthcare information, e-books, lifestyle tips and entertainment via our mobile websites MTI offers , and a wide range of other services for people of every generation. Digital music distribution covering Music Content diverse genres to suit your taste and mood offers a full range of music distribution services that customers can enjoy anywhere, anytime. Whenever you want to listen to music, we will deliver the tune from the device of your choice, including mobile phones, smartphones, tablets, portable music players, and PCs. is your gateway to the world of music. You can download and save tracks ranging from the latest hits to old favorites or selec t and stream your favorite tunes for a radio-like experience. Use of a media player allows you to manage all the tracks you purchase and enables automatic synchronization with any device connected to the Internet. It s very convenient because you can listen to music with any device without having to transfer files by connecting devices. Cloud Library Stream Library continues to evolve as more and more people opt to enjoy music anywhere, anytime. music.jp PLAY Music player music.jp STORE music.jp STREAM Purchase of music Streaming Management of music Supporting health and beauty for all ages Our main service, , provides comprehensive yet meticulous support to women who are conscious of health and beauty and seek well-being in their daily life. Services i n c l u d e f o r e c a s t o f m e ns t r u a l d ate s a n d a we a l t h o f information on pregnancy, childcare, cosmetics, exercise, diet, and anti-aging. We plan to expand the range of our services to meet the needs of all people of all generations. 03 Healthcare Content Novels and comics distributed for your convenience e-book Content e - b o o k s that t ake a d v ant a g e o f th e l arg e s c re e ns o f smartphones are popular because readers can enjoy their favorite books anywhere anytime without the inconvenience of carrying cumbersome books around with them. MTI s e-book services offer a range of best-selling novels and popular comics from major publishers, photo collections, and dictionaries and study guides. Our easy-to-use services offering unlimited access for a flat rate include novels, and for for titles from well-known manga magazines, for audiobooks. ©AH / S © OE / S © KM / S ©Yuki Suetsugu / Kodansha © Wakoh Honna /shogakukan ©Tomoko Ninomiya / Kodansha Weather and traffic information for your daily convenience Our range of weather information services include for national and local weather forecasts updated every hour, which is noted for its ease of use. Other convenient, popular Lifestyle Information Content ser vices are local train and bus timetables and ser vice statuses, traffic reports and car navigation, and map guides indicating local attractions. Great entertainment adds sparkle to your everyday life Entertainment Content Our ★ series is one of the largest decorative e-mail services in Japan. Other services popular among female customers are fortune -telling sites through tie -ups with well-known fortune tellers and photo editing applications. Our social game site of charge and lets users play great games free offers a wide choice of puzzles. You will find a wealth of exciting entertainment services to make your life sparkle. 04 Business Leveraging our strengths in marketing, quality control, development, and design to create thrilling high-value-added services Smartphone Solutions Business Lines of Business Smartphone site development Capitalizing on its track record and know-how, MTI is a leader and operational support services in content distribution to mobile platforms. Drawing on our accumulated technical know - how and experience, we of fer corporate clients smar tphone site Mobile Content Distribution Business development and operational support services. We analyze Offering services in multiple genres promotional campaigns or review site effectiveness to provide MTI offers a wide range of services covering multiple genres valuable feedback with an eye to future success. Many of our that make everyday life more fun and convenient. Our business clients are leaders in their fields. Our support is helping them model is built on subscribers monthly fees. succeed in the smartphone era. Enriching smartphone services Eager to expand the smartphone service market, MTI has established service infrastructure ahead of the rest of the industry. Thanks to timely development, we have been offering innovative, attractive smartphone services since 2010 and the number of paid subscribers continues to rise. supports greater use of smartphone services Strengths is MTI s unique member authentication and settlement platform for smartphone users. Content subscribers are issued Our meticulous marketing s trategy, ef f icient content with IDs and can select from a range of settlement methods production system, and cutting-edge technical infrastructure for their convenience. enable us to swif tly of fer excellent ser vices at tuned to To expand opportunities for smartphone users to explore a customer needs. wide variety of smartphone content, we also operate Market, an e-marketplace. Meticulous Market Research and In-depth Analysis Analyzing the voice of the customer ● Use of content in development of captivating services Google Play ● App Store We analy ze the voice of the customer ( VOC ) obtained ● docomo dmenu au Portal through questionnaires, interviews and focus groups, as ● ● mopita Market well as market research on the latest trends, and reflect VOC in development of captivating ser vices and planning of etc. Content subscriber Monthly fee payment effective promotional campaigns. In addition, we use tailored MTI Ltd. ● docomo sp-mode settlement ● au Kantan Kessai ● Softbank Matomete Shiharai ● Credit card ● Electronic money ● Use of points etc. market research and various types of log data sourced from our proprietary in-house systems to upgrade existing sites. Production System for Quality and Efficiency Applying world-renowned Japanese manufacturing techniques We h ave a p p l i e d e xce l l e nt Ja p a n e s e m a n u f a c t u r i n g te chniques to create a pro duc tion s ys tem capable of developing high-quality mobile platform content with short lead times. 05 Thorough quality control : Procedures are documented Initiatives for the Future for the entire production process. Repeating a cycle of production planning, clarif ication of quality standards, To create new captivating services by making full use of standardization of content production, documentation of know-how cultivated through the smartphone business, we procedures, and improvement, we ensure quality control are reinforcing our capabilities in four areas. while reducing costs. High productivity : A fixed period of time is allocated for Reinforce Capabilities in Marketing, Quality Control, each step of the production process for decorative e-mail Development, and Design tools and avatars, from the preparatory stage to design, Marketing : We are strengthening the marketing department testing, and delivery. Numerical controls and staff training to respond to diversif ying customer needs. As well as underpin our ability to create high-quality deliverables that emphasizing the recruitment of capable people with abundant meet challenging deadlines. experience, we are promoting HR development by upgrading the in-house training system. Customer Feedback Understanding Needs Production Meetings Quality Control : Through HR development and continuous Creation improvement based on the plan-do-check-act (PDCA) cycle, we are reinforcing the organizational structure underpinning efficient production of a stream of excellent deliverables that achieve high levels of customer satisfaction. Creation & Quality Assurance Development : We are striving to retain highly skilled people and emphasize training programs so that everyone involved Customer Use Upload to Sites Completion 1st & 2nd Tests in development can bring their capabilities into full play, thus maintaining the high quality of MTI s technology development. Design : Our research centers on the excellent design that Cutting-edge Development Structure and Technical Infrastructure Cutting-edge development structure sets users crave. Principal research themes include the user interface*1 and user experience*2 unique to smartphones. *1: Such as operability and usability *2: Such as satisfaction and fulfillment the pace in smartphone services Deploying approximately 500 development engineers, MTI continues to lead in terms of development capabilities and all - round e xp er tise. Adopting agile development *, a development process ideal for our fast-paced industry, MTI is capable of responding swiftly and flexibly to change in the technology environment. Our engineering department 1 + 2 + 3 + 4 collaborates with planning and production departments to create captivating services. Marketing Development We are promoting offshoring (Shanghai and Nanjing) and Create content that Keep up with advancing meets needs precisely mobile phone technology nearshoring ( Okinawa and Fukuoka ) of development. Quality Control Design Utilization of development resources in Japan and overseas Create high-quality Realize ease of use, pleasure content efficiently and convenience of services leads to efficient development of high-quality deliverables with a cost advantage, allowing us to offer excellent services to customers at reasonable prices. * Agile development : Spiral development process based on iteration in short time frames. It enables quick and flexible response to change in the customer requirements and business environment. Technical infrastructure with some 3,000 servers Some 3,000 ser vers ensure that customers can use the entire range of MTI services 24/7. At the System Center, our experienced, high-caliber system engineers maintain stable operation and we also utilize external resources, as necessary. 06 会社概要 会社沿革 Corporate Profile Corporate History 商号 株式会社 エムティーアイ (東証第一部上場:9438) 本社 〒163-1435 東京都新宿区西新宿 3-20-2 東京オペラシティタワー 35F TEL 03-5333-6789 営業拠点 北海道営業所(札幌市) 東北営業所(仙台市) 北関東営業所(さいたま市) 東海営業所(名古屋市) 北陸営業所(金沢市) 関西営業所(大阪市) 中国・四国営業所(広島市) 九州営業所(福岡市) 沖縄営業所(那覇市) 設立 1996 年 8月12日 資本金 2,596 百万円(2014 年 9月30日現在) 従業員数 783 名(連結・2014 年 9月30日現在) 事業内容 コンテンツ配信事業 グループ会社 (株)エバージーン ソーシャルアプリ決済サービス (株) (株)ソニックノート (株)テラモバイル (株)フィル (株)hotarubi (株)マイトラックス (株)メディアーノ MShift, Inc. Jibe Mobile(株) 上海海隆宜通信息技術有限公司 (株) ビデオマーケット 主要取引先 (株)NTTドコモ KDDI(株) ソフトバンクモバイル(株) 役員 代表取締役社長 前多俊宏 取締役副社長 泉博史 取締役副社長 種野晴夫 専務取締役 髙橋次男 専務取締役 清水義博 常務取締役 大沢克徳 取締役 松本博 取締役 小名木正也 常勤監査役 箕浦勤 監査役 中村好伸 監査役 崎島一彦 監査役 大矢和子 Corporate Name MTI Ltd. (Tokyo Stock Exchange, First Section:9438) 1996 8 Head Office 35th Floor, Tokyo Opera City Tower 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1435, Japan Phone +81-3-5333-6789 1997 10 Sales Office Hokkaido Office (Sapporo-shi) Tohoku Office (Sendai-shi) Kitakanto Office (Saitama-shi) Tokai Office (Nagoya-shi) Hokuriku Office (Kanazawa-shi) Kansai Office (Osaka-shi) Chugoku/Shikoku Office (Hiroshima-shi) Kyushu Office (Fukuoka-shi) Okinawa Office (Naha-shi) Founded August 12, 1996 Capital 2,596 million yen(Sept. 30, 2014) Number of Employees 783(Consolidated basis Sept. 30, 2014) Main Business Content distribution for mobile phones MTI Group EverGene Ltd. Social appli payment service,Inc. Sonicnaut Ltd. TeraMobile, Inc. FIL Corporation hotarubi Inc. Mytrax Inc. Mediano Ltd. MShift, Inc. Jibe Mobile K.K. SHANGHAI HYRON MTI CO.,LTD. Video Market Corporation Main Customers & Suppliers NTT DOCOMO, Inc. KDDI CORPORATION SOFTBANK MOBILE Corp. Board of Directors & Corporate Auditors President and CEO: Toshihiro Maeta Executive Vice President: Hiroshi Izumi Executive Vice President: Haruo Taneno Senior Managing Director: Tsuguo Takahashi Senior Managing Director: Yoshihiro Shimizu Managing Director: Katsunori Osawa Director: Hiroshi Matsumoto Director: Masaya Onagi Statutory Auditor (Standing Auditor): Tsutomu Minoura Statutory Auditor: Yoshinobu Nakamura Statutory Auditor: Kazuhiko Sakishima Statutory Auditor: Kazuko Ohya 携帯電話販売およびデータ通信サービスの提供を目的とし、 資本金 9,000万円で設立 MTI Ltd. is established with capital of 90 million yen to sell mobile phones and provide data communications services. 気象情報サイト『お天気予報』サービス開始 Weather information site offering a weather forecast service is launched. 1999 10 当社株式を店頭公開 MTI stock is registered for trading on over-the-counter. 2000 11 女性の健康情報サイト『ルナルナ』サービス開始 women s health site is launched. 2004 3 音楽配信サイト『music.jp』サービス開始 music distribution site is launched. 2010 6 上海海隆宜通信息技術有限公司を設立 establishes SHANGHAI HYRON MTI CO.,LTD. MTI 7 スマートフォンサービス開始 MTI starts smartphone services. 11 Jibe Mobile (株) を連結子会社化 Jibe Mobile K.K. becomes a consolidated subsidiary. 12 MShift, Inc.を連結子会社化 MShift, Inc. becomes a consolidated subsidiary. 2011 4 電子書籍サイト『yomel. jp』サービス開始 e-book distribution site is launched. マイトラックスを連結子会社化 2012 4 (株) Mytrax Inc. becomes a consolidated subsidiary. ビデオマーケットを持分法適用関連会社化 2013 5 (株) MTI acquires Video Market Corporation and applied the equity method. 9 (株) エバージーンを設立 MTI establishes EverGene Ltd. 11 (株) ソニックノートを設立 MTI establishes Sonicnaut Ltd. 2014 4 (株)hotarubi を連結子会社化 hotarubi Inc. becomes a consolidated subsidiary. 9 ソーシャルアプリ決済サービス (株) を連結子会社化 Social appli payment service, Inc. becomes a consolidated subsidiary. 2015 3 『music. jp』が、音楽・動画・書籍配信の総合ストアに拡大 music distribution site has expanded its service including music, video and e-books. 東京証券取引所 市場第一部に上場 MTI stock is listed on the First Section of the Tokyo Stock Exchange. 経営実績 Results of Operations 経営実績(連結) Results of Operations 売上高 Net Sales 単位:百万円 / Millions of Yen 2010/ 9 2011/ 9 2012/ 9 2013/ 9 2014/ 9 30,836 32,342 29,382 30,160 30,985 3,131 3,702 1,704 1,149 2,557 10.2 11.4 5.8 3.8 8.3 3,132 3,692 1,697 1,119 2,519 10.2 11.4 5.8 3.7 8.1 1,824 1,797 109 516 1,337 5.9 5.6 0.4 1.7 4.3 営業利益 Operating Income 営業利益率(%) Operating Income Ratio 経常利益 Ordinary Income 経常利益率(%) Ordinary Income Ratio 当期純利益 Net Income 当期純利益率(%) Net Income Ratio 財政状態の推移(連結) Financial Position 総資産 Total Assets 単位:百万円 / Millions of Yen 2010/ 9 2011/ 9 2012/ 9 2013/ 9 2014/ 9 15,091 15,881 13,971 15,646 16,768 8,259 9,670 8,922 8,869 9,722 純資産 Net Assets 売上高 Net Sales 営業利益 / 営業利益率 Operating Income / Operating Income Ratio 単位:百万円 / Millions of Yen 単位:百万円 / Millions of Yen 35,000 3,500 30,000 3,000 25,000 2,500 20,000 2,000 15,000 1,500 10,000 1,000 5,000 500 0 2010/9 2011/9 2012/9 2013/9 0 2014/9 12.0 10.0 8.0 6.0 4.0 2.0 2010/9 営業利益 / Operating Income 経常利益 / 経常利益率 Ordinary Income / Ordinary Income Ratio 単位:百万円 / Millions of Yen 10.0 2,500 8.0 2,000 6.0 1,500 4.0 1,000 2.0 500 0 2010/9 経常利益 / Ordinary Income 2011/9 2012/9 2013/9 2014/9 経常利益率 / Ordinary Income Ratio 2012/9 2013/9 0.0 2014/9 営業利益率 / Operating Income Ratio 単位:百万円 / Millions of Yen 12.0 3,000 2011/9 当期純利益 / 当期純利益率 Net Income / Net Income Ratio % 3,500 % 0.0 % 2,000 6.0 1,500 4.0 1,000 2.0 500 0 2010/9 当期純利益 / Net Income 2011/9 2012/9 2013/9 2014/9 0.0 当期純利益率 / Net Income Ratio 全体有料会員数の推移 Number of Paying Subscribers スマートフォン有料会員数の推移 Number of Smartphone Paying Subscribers 単位:百万人 / Millions 9 9.38 8.94 8 8.13 8.04 7.86 7 6 5 4 3 2 1 0 2010/9 2011/9 2012/9 2013/9 2014/9 単位:百万人 / Millions 6 5.40 5 4.76 4 3 3.13 2 1 0 0.73 2010/9 2011/9 2012/9 2013/9 2014/9 35th Floor, Tokyo Opera City Tower 3-20-2 Nishi-shinjuku, Shinjuku-ku, Tokyo 163-1435, Japan TEL : +81-3-5333-6789 FAX : +81-3-5333-6791 w w w. mti. co. jp A portion of the printing costs for this printing paper is donated to the Japanese Red Cross Society .
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