flagship

Flagship Smartphone Market- Global Industry
Insights,Analysis, 2017–2025
Flagship smartphones have gained significant popularity over the past few years. Companies
are increasingly introducing high-end mobile phones and largely focus on the sales &
marketing of these phones to garner increased consumer traction. Some of the popular
product launch in 2017 include the Samsung Galaxy S8, LG G6, HTC U11, OnePlus 5,
Motorola Moto Z2 Force, Apple iPhone X, and Mi6. The rapidly growing working
population is increasingly inclined towards luxury products such as flagship smartphones and
are growingly tech savvy, in turn fueling market growth.
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Growing emphasis on the internet penetration to boost the economic growth is expected
to drive the demand of the flagship smartphone
Proliferation of IoT and increased demand of connectivity in every aspect, that include home
automation, security, automotive, work, factory has led significant change in the lifestyle of
the middle income group. Moreover, increased emphasis on the development of high speed
internet technology such as 4G and 5G technologies is expected to drive the demand of
advanced mobile phone having features such as high processing capability, versatility, and
durability. In addition, increased emphasis on the introduction cutting edge features such as
improved water resistance, high resolution cameras, biometric identification, and gesture
control among others will present strong growth prospects for flagship smartphones market
over the forecast period.
Flagship Smartphone Market Taxonomy
On the basis of distribution channel, the global flagship smartphone market is classified into:
● Original Equipment Manufacturer (OEM)
● Retail stores
○ Multi-brand stores
○ Single brand stores
● e-Commerce
On the basis of operating systems, the global flagship smartphone market is classified into:
●
●
●
●
●
Android
iOS
Microsoft
RIM Blackberry
Others (Sailfish, Tizen & Ubuntu)
On the basis of memory storage type, the global smartphone market is classified into:
● Inbuilt storage
○ 8 GB and less
○ 16 GB
○ 32 GB
○ 64 GB and above
● Expandable storage
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Multi-channel retailing has added to the ease of availability of flagship smartphones to
the customers across the globe
Growth of multiple retail channels include single brand, multi-brand stores, and e-commerce
across different regional segments have increased consumer access to the newly launched
smart gadgets. Moreover, growth of ecommerce business to cater the international consumer
base. In recent past, major smartphone manufacturers have focused on teaming up with
e-tailers, serving as exclusive sales partners for their flagship devices. Players such as
Xiaomi, Motorola, and OnePlus have reaped rich dividends from such partnerships in the
recent past.
Android OS is expected to hold the largest flagship smartphone market share over the
forecast period
Android provide world-class platform to create applications and games for users that can be
virtually accessed from anywhere across the globe. This is primarily owing to its open
accessibility and all major manufacturers, with the exception of Apple opting for this
operating system for their flagship phones. Among the storage types, expandable memory
handsets are expected to gain edge over the internal memory limitation. This is owing to the
improvement in multi-aspects of the smartphones, which include motion sensing, graphic
resolutions, and increasing consumers’ requirement for information storage. However, factors
such as fast processing, easy data accessibility, and protection from viruses that can be
transmitted through external device, are expected to drive the growth of the flagship
smartphone market. In addition, few major companies will continue to provide inbuilt storage
spaces to the consumers.
Key Players in the Global Flagship Smartphone Market
Chief industry participants in the flagship smartphone market include Samsung Electronics
Co. Ltd., Apple Inc., Oppo, OnePlus and Mobitech Creations, Xiaomi, Huawei Technologies
Co. Ltd., LG Electronics Inc., Lenovo Group Limited, ZTE Corporation, TCL
Communication Technology Holdings Limited, and Vivo Communication Technology Co.
Ltd. Asia Pacific is expected to remain the prominent focus of the players, owing to the
largest middle income group and the increasing penetration of mobile phones mainly in
China, India, and ASEAN countries.
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Flagship Smartphone Market report categorizes global market By Distribution Channel , By Operating SystemsBy Memory Storage Type - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025

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