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Craft Beer Market Trends, And Forecasts (2016–2021))

Craft Beer Market was worth USD 85 billion in 2016 and estimated to be growing at a CAGR of 21.3%, to reach USD 271 billion by 2021.
Nov - 2017
FORECASTS 2016-2021
GLOBAL Craft beer Market
The Global Craft Beer Market was worth USD 85 billion in 2016 and estimated to be growing
at a CAGR of 21.3%, to reach USD 271 billion by 2021. Craft brewery produces small
amounts of beer unlike the typical large scale production breweries and is independently
owned. It started in United Kingdom in the 1970’s producing craft beers alongside regular
beers and it quickly spread to Europe and other parts of the world later.
Craft beers produced by craft breweries are typically known for the most part described by
their accentuation on quality, flavour and brewing techniques. Sellers in this market
compete primarily on elements like price, product differentiation, distribution, promotion
and quality.
Global Craft Beer Market is driven by factors like rising demand for low alcohol by volume
drinks and flavoured beers, growing awareness of consumers about various flavours and
styles of products, rising disposable income, rising consumption of alcohol and rich beer
culture in a few European countries. However other factors like high price of craft beers as
compared to ordinary beers, their production requiring a lot of clean water and health
concerns since they are produced by pressurised tanks with caustic chemicals are some
restraints for this market. These factors may act as growth hurdles for the Craft Beer Market
in certain regions.
The Global market for Craft Beer is broadly categorized by style of production into amber
ale, amber lager, IPA (Indian pale ale) and others. By segments this industry is segmented
into brewpubs, microbreweries, regional craft breweries and contract brewing companies.
These breweries differ in the percentage of beer sold off-site. By distribution the market is
divided into on-trade and off-trade. Off-trade sales of these beers are on the rise in
developing countries since the per capita income is less and price of beers is high compared
to on-trade sales. IPA segment accounted for the largest share in Europe in the year 2016
owing to various exotic flavours available in this segment.
In the Global Craft Beer Market, Europe has the largest share with a share of around 30%
owing to high preference to flavoured beers over conventional beers. Germany and United
Kingdom account for 25% of the revenues generated. Middle East and Africa has the highest
growth in this market valued at 29.1% as a result of its increasing penetration in South Africa
and United Arab Emirates. In North America this market is expecting growth as consumer’s
preference for flavoured beers is increasing. United States has the largest market share
while Mexico has the fastest growing rate in this region. The industry has high growth rates
in Latin America which is comparable to Middle East and Africa region.
Some of the major competitors dominating the Global Craft Beer market are The Boston
Beer Company, The Gambrinus Company, D.G. Yuengling and Son, Stone & Wood Brewing
Co., Chimay Beers and Cheeses, Sierra Nevada Brewing Company and Lagunitas Brewing
1. Introduction
1.1 Market Definition
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GLOBAL Craft beer Market
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Production
5.1.1 Amber Ale
5.1.2 Amber Lager
5.1.3 Indian Pale Ale
5.1.4 Others
5.1.5 Y-o-Y Growth Analysis, By Production
5.1.6 Market Attractiveness Analysis, By Production
5.1.7 Market Share Analysis, By Production
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GLOBAL Craft beer Market
5.2 Segments
5.2.1 Brewpubs
5.2.2 Microbreweries
5.2.3 Regional Craft Breweries
5.2.4 Contract Brewing Companies
5.2.5 Y-o-Y Growth Analysis, By Segments
5.2.6 Market Attractiveness Analysis, By Segments
5.2.7 Market Share Analysis, By Segments
5.3 Distribution
5.3.1 On-Trade
5.3.2 Off-Trade
5.3.3 Y-o-Y Growth Analysis, By Distribution
5.3.4 Market Attractiveness Analysis, By Distribution
5.3.5 Market Share Analysis, By Distribution
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis By Production By Segments By Distribution
6.1.4 Market Attractiveness Analysis By Production By Segments By Distribution
6.1.5 Market Share Analysis By Production By Segments By Distribution
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GLOBAL Craft beer Market
6.2 North America
6.1.1 Introduction
6.1.2 United States
6.1.3 Canada
6.3 Europe
6.2.1 Introduction
6.2.2 U.K
6.2.3 Spain
6.2.4 Germany
6.2.5 Italy
6.2.6 France
6.4 Asia-Pacific
6.3.1 Introduction
6.3.2 China
6.3.3 India
6.3.4 Japan
6.3.5 Australia
6.3.6 South Korea
6.5 Latin America
6.4.1 Introduction
6.4.2 Brazil
6.4.3 Argentina
6.4.4 Mexico
6.4.5 Rest of Latin America
6.6 Middle East & Africa
6.5.1 Introduction
6.5.2 Middle-East
6.5.3 Africa
7. Strategic Analysis
7.1 PESTLE analysis
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GLOBAL Craft beer Market
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Lagunitas Brewing Company
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 The Boston Beer Company
8.3 The Gambrinus Company
8.4 D.G. Yuengling and Son
8.5 Stone & Wood Brewing Co.
8.6 Chimay Beers and Cheeses
8.7 Sierra Nevada Brewing Company
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
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GLOBAL Craft beer Market
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
1. a) List of Tables
2. b) List of Figures
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GLOBAL Craft beer Market
Check out other related reports in Food and Beverages Segment
Global Craft Beer Market:
Latin America Craft Beer Market:
Asia Pacific Craft Beer Market:
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GLOBAL Craft beer Market
Regional and country-level analysis and forecasts of the study market; providing
Insights on the major countries/regions in which this industry is blooming and to also
identify the regions that are still untapped
Segment-level analysis in terms of technology, component, and type along with
market size forecasts and estimations to detect key areas of industry growth in detail
Identification of key drivers, restraints, opportunities, and challenges (DROC) in the
market and their impact on shifting market dynamics
Study of the effect of exogenous and endogenous factors that affect the global
market; which includes broadly demographic, economics, and political, among other
macro-environmental factors presented in an extensive PESTLE Analysis
Study the micro environment factors that determine the overall profitability of an
Industry, using Porter’s five forces analysis for analyzing the level of competition
and business strategy development
A comprehensive list of key market players along with their product portfolio,
current strategic interests, key financial information, legal issues, SWOT analysis and
analyst overview to study and sustain the market environment
Competitive landscape analysis listing out the mergers, acquisitions, collaborations
in the field along with new product launches, comparative financial studies and
recent developments in the market by the major companies
An executive summary, abridging the entire report in such a way that decisionmaking personnel can rapidly become acquainted with background information,
concise analysis and main conclusions
Expertly devised analyst overview along with Investment opportunities to provide
both individuals and organizations a strong financial foothold in the market
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prashanth chanti
Business and Leadership
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