Beer Market

Beer Market - Global Industry Insights, Trends,
Outlook, and Opportunity Analysis, 2018–2026
Beer is the most widely consumed alcoholic drink across the world. This drink is
generally brewed from cereal grains such as maize, rice, and wheat. Moreover, beer
is brewed with hops that adds bitterness, stability, and flavor to the beer. Other
flavoring agents such as herbs, fruits, and gruit can also be added instead of hops.
The growth of this market is attributed to rise in consumer preference for beer over
other alcoholic drinks. According to the World Health Organization (WHO), in 2016,
beer accounted for around 36% of the total alcohol consumption. This is further
attributed to high consumption of beer among young people. Therefore, major
players are focusing on launching new products to meet the rising demand. For
instance, in 2018, MillerCoors Company, introduced a new light beer line named
Two Hats, which features the pineapple and lime flavors, targeting the young
population.
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Lager type segment dominated the beer market in 2016, owing to its high
acceptance rate over other types of beer by consumers. Therefore, major players
are focusing on launching new lager beers to fulfil the growing demand. For
instance, in 2016, Kopparbergs, a Swedish brewery and cider company expanded its
portfolio in the fruit-beer by launching the Kopparberg fruit lager in lemon and lime
flavor. This beer undergoes traditional lagering process and does not contain hops,
instead contains fruit juice of lime and lemon.
Global Beer Market Outlook:
Asia Pacific region dominated the global beer market in 2016 and is expected to
retain its dominance over the forecast period. This is due to the increase in
expenditure and changing lifestyle of people in this region. India and China are
projected to be the growth engines in the region. In 2017, B9 Beverages Pvt. Ltd.
expanded its beer portfolio by launching two variants namely; Bira 91 Light and Bira
91 Strong in India. Bira 91 light, is one of the low calorie alcoholic beverage having
calorie lower than a glass of breezer, cocktails or champagne. Bira 91 strong is a
high intensity wheat beer having 7% alcohol, as large portion of beer sold in India is
strong having more than 5% alcohol.
Europe is expected to be the second largest region in terms of revenue growth in the
global beer market, owing to rampant increase in consumption of beer in this region.
This is owing to the consumption habits of alcoholic drinks and popularity of beer
among the younger generation. According to Brewers of Europe, the EU beer
consumption rose from 35.25 billion liters in 2014 to 35.91 billion liters in 2016.
North America region is projected to exhibit significant growth in the global beer
market. In 2017, one of the leading U.S. beer brand Samuel Adams reformulated
one of its flagship beers, Rebel IPA with a hop variety, which has more tropical, juicy,
and citrus flavor. Moreover, in 2012, Anheuser-Busch InBev planned to launch 19
products in the U.S., which included small-batch craft brews, a cider, and an
expanded malt beverage lineup, to further meet the growing demand of the region.
Major players in the market are focusing on mergers, acquisitions, and new product
launches in order to enhance their business in the competitive market. For instance,
in 2016, Department of Justice approved merger between the world’s largest beer
companies Anheuser-Busch InBev (ABI) and SABMiller Plc. This resulting
conglomerate was expected to control around 46% of the global beer profits.
Major players in global beer market include Anheuser-Busch InBev, Carlsberg
Group, Beijing Enterprises Holdings Limited, The Boston Beer Company Inc.,
Heineken N.V., Dogfish Head Brewery, Diageo Plc., Sierra Nevada Brewing Co.,
Tsingtao Brewery Co. Ltd, Oettinger Brauerei, and The Molson Coors Brewing
Company among others.
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Beer Market, report categorizes global market by Product Type, By Category , By Packaging. Report includes, Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018–2025

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