North America Craft Beer Market Worth USD 121

RESEARCH REPORT
Sep 2018
NORTH AMERICA CRAFT BEER MARKET
SEGMENTED BY PRODUCTION, SEGMENTS, BY DISTRIBUTION, AND
END USERS, INDUSTRY ANALYSIS, SIZE, SHARE, GROWTH TRENDS AND
FORECASTS 2018-2023
North America Craft Beer Market
North America Craft Beer Market Price, Growth, and Drivers:
North America Craft Beer Market was worth USD 45.03 billion in 2018 and estimated to be growing
at a CAGR of 22%, to reach USD 121.69 billion by 2023. Craft brewery produces small amounts of
beer unlike the typical large scale production breweries and is independently owned. It started in
United Kingdom in the 1970’s producing craft beers alongside regular beers and it quickly spread to
Europe and other parts of the world later.
North America Craft Beer Market is driven by factors like rising demand for low alcohol by volume
drinks and flavoured beers, growing awareness of consumers about various flavours and styles of
products, rising disposable income and rising consumption of alcohol. However other factors like
high price of craft beers as compared to ordinary beers, their production requiring a lot of clean
water and health concerns since they are produced by pressurised tanks with caustic chemicals are
some restraints for this market. These factors may act as growth hurdles for the Craft Beer Market in
certain regions.
North America Craft Beer Market Segmentation:



Production
o Amber Ale
o Amber Lager
o Indian Pale Ale
o Others
Segments
o Brewpubs
o Microbreweries
o Regional Craft Breweries
o Contract Brewing Companies
Distribution
o On-Trade
o Off-Trade
o Y-o-Y Growth Analysis, By Distribution
o Market Attractiveness Analysis, By Distribution
o Market Share Analysis, By Distribution
In the Global Craft Beer Market, North America has the second largest share valuing around 27%.
North America market region can be divided into US, Canada and Mexico. US have the largest
market share in this region with the number of breweries around 15 per million people. It is the
fastest growing country in the region as well.
North America Craft Beer Market Major key competitors:
Some of the major competitors dominating the North America Craft Beer market are The Boston
Beer Company, The Gambrinus Company, D.G. Yuengling and Son, Stone & Wood Brewing Co.,
Chimay Beers and Cheeses, Sierra Nevada Brewing Company and Lagunitas Brewing Company.
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North America Craft Beer Market
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
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5. Market Segmentation
5.1 Production
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North America Craft Beer Market
5.1.1 Amber Ale
5.1.2 Amber Lager
5.1.3 Indian Pale Ale
5.1.4 Others
5.1.5 Y-o-Y Growth Analysis, By Production
5.1.6 Market Attractiveness Analysis, By Production
5.1.7 Market Share Analysis, By Production
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5.2 Segments
5.2.1 Brewpubs
5.2.2 Microbreweries
5.2.3 Regional Craft Breweries
5.2.4 Contract Brewing Companies
5.2.5 Y-o-Y Growth Analysis, By Segments
5.2.6 Market Attractiveness Analysis, By Segments
5.2.7 Market Share Analysis, By Segments
5.3 Distribution
5.3.1 On-Trade
5.3.2 Off-Trade
5.3.3 Y-o-Y Growth Analysis, By Distribution
5.3.4 Market Attractiveness Analysis, By Distribution
5.3.5 Market Share Analysis, By Distribution
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6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
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North America Craft Beer Market
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Production
6.1.3.2 By Segments
6.1.3.3 By Distribution
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Production
6.1.4.2 By Segments
6.1.4.3 By Distribution
6.1.5 Market Share Analysis
6.1.5.1 By Production
6.1.5.2 By Segments
6.1.5.3 By Distribution
6.2 United States
6.3 Canada
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7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
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North America Craft Beer Market
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
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8. Market Leaders' Analysis
8.1 Lagunitas Brewing Company
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 The Boston Beer Company
8.3 The Gambrinus Company
8.4 D.G. Yuengling and Son
8.5 Stone & Wood Brewing Co.
8.6 Chimay Beers and Cheeses
8.7 Sierra Nevada Brewing Company
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9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
1. a) List of Tables
2. b) List of Figures
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North America Craft Beer Market
SCOPE OF THE REPORT

Regional and country-level analysis and forecasts of the study market; providing
Insights on the major countries/regions in which this industry is blooming and to also
identify the regions that are still untapped

Segment-level analysis in terms of technology, component, and type along with
market size forecasts and estimations to detect key areas of industry growth in detail

Identification of key drivers, restraints, opportunities, and challenges (DROC) in the
market and their impact on shifting market dynamics

Study of the effect of exogenous and endogenous factors that affect the global
market; which includes broadly demographic, economics, and political, among other
macro-environmental factors presented in an extensive PESTLE Analysis

Study the micro environment factors that determine the overall profitability of an
Industry, using Porter’s five forces analysis for analyzing the level of competition and
business strategy development

A comprehensive list of key market players along with their product portfolio, current
strategic interests, key financial information, legal issues, SWOT analysis and analyst
overview to study and sustain the market environment
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Some of the major competitors dominating the North America Craft Beer market are The Boston Beer Company, The Gambrinus Company

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