Snow Sports Apparel Market

Snow Sports Apparel Market: Popularity of Winter Olympics Driving Demand, notes
TMR
While snow sports have been followed by large masses for a number of decades in the developed
regions of North America and Europe, the growing popularity of Winter Olympics has only
further added fuel to the market for snow sports apparel. Countries such as Norway, Austria, the
U.S., France, Germany, Canada, Sweden, Russia, and Italy have been leading the ranking charts
of snow sports since a long time, whereas Asian emerging economies such as Japan, China, and
Australia are now also making a foray. Snowboarding, Ice Hockey, Alpine and Freestyle Skiing,
Ski Mountaineering, Cross Country Skiing, Biathlon, and Ski Jumping are some of the most
common snow sports played across the world. As per the findings of an up-to-date intelligence
study by Transparency Market Research (TMR), the demand in the global snow sports apparel
market will multiply at a healthy growth rate during the forecast 2017 to 2022.
Increased Recreational Expenditure Driving Demand
Increasing preference of outdoor recreational activities among the urban population, changing
lifestyle, incremented recreational expenditure, and growing awareness among the masses
regarding the physical and mental benefits of sporting activities are some of the key factors
driving the demand in the global snow sports apparel market. Apart from the growing popularity
of snow sports, the safety awareness among the players has increased significantly in the recent
past. As a result, increasing usage of protective gears such as shell tops and helmets is
multiplying. In addition to that, consumer’s interest in nature-based gateways that offer
competitiveness as well as leisure at the same time, has been steadily escalating and aiding to the
global snow sports apparel market. With growing penetration of ecommerce, consumers are now
able to research, compare, and buy the sporting gears of their choice. This factor is also
augmenting the demand in the global snow sports apparel market.
Winter Olympics 2014, held in Sochi, was broadcasted by 464 television channels across the
world, with the TRPs touching new peaks. This competitive event is inspiring many youngsters
and driving the demand in the global snow sports apparel market. The TMR report also detects
that technological advancements is also favoring the demand-flow in the snow sports apparel
market. For instance, synthetic ice rinks or waterless skating rinks make use of a polymer
material for skating with regular metal-bladed ice skates. The synthetic skating rinks are
manufactured by interlocked panels and do not require ice. Apart from being eco-friendly, these
rinks can do without refrigeration equipment for creating a mechanically frozen skating surface,
and consequently reducing the operational costs considerably.
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USA Makes North America the Most Profitable Region
Product-wise, shell tops dominate the demand in the snow sports apparel market, accounting for
14.8% of the global demand. The TMR report projects the demand for shell tops segment to
experience a CAGR of 5.8% during the forecast period of 2017 to 2022, reaching a valuation of
US$255.3 mn by 2022. Regionally, North America remains the most lucrative region for the
vendors operating in the snow sports apparel market, with the regional revenue projected to
reach US$546.3 mn by the end of 2022, exhibiting a CAGR of 6.5% during the forecast period
of 2017 to 2022.

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