Tissue Products

Tissue Products Market Report Forecast,
2026
Tissues are class of papers which can be unglazed, glazed, or creped. Tissue
products show properties such as light weight, strength, softness and
absorbency. Tissue products offers advantages such as prevention of bacterial
infection when used for hand drying, which reduces the risk of communicable
diseases such as cold and flu, this in turn is driving growth of the tissue products
market. Tissue products are gaining traction, owing to the demand for sanitation
and hygiene products including tissue products used in food service and
healthcare industry.
Furthermore, advancements in the tissue manufacturing technology such as
ADT, ATMOS, and NTT tissue making technologies are fueling the growth of
the market. The development of innovative products is another factor propelling
growth of the tissue products market. For instance, in September 2017, Sofidel
Group launched Papernet Bio Tech, a toilet paper with Biologic Active Tissue
Paper technology. The non-pathogenic microorganisms in the toilet paper is
activated when the paper comes in contact with water and then, it produces
enzymes that eat dirt. These enzymes are biodegradable and has no negative
environmental impacts. However, increasing environmental concerns regarding
excessive usage of paper products is restraining growth of the global tissue
products market. Furthermore, availability of alternatives for tissue products
such as electric hand dryers and cotton towels among others is another factor
hindering growth of global tissue products market.
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Tissue towels have significant demand, owing to its advantages such as scrub
strength, absorbency, water filtering capacity, and thickness. It is commonly
used for drying hands, dusting, and cleaning. Non-residential segments, which
includes hotels, restaurants, healthcare facilities, educational institutions,
commercial and businesses institutions, and public places has lucrative demand
for tissue products.
Manufacturers operating in the global tissue products market adopt various
strategies such as merger and acquisition, new product launches, and
partnerships to retain their market position. For instance, in March 2017,
Cascades Inc. launched Cascades Fluff and Tuff toilet papers and paper towels.
In May 2017, Orchids Paper Products launched New Tackle paper towels, Clean
Scents paper towels, orchids Trends Designer paper towels and Orchids
Supreme bath tissue. Resolute Forest Products Inc. acquired Atlas Paper
Holdings, Inc., a manufacturer of at-home and away-from-home tissue products
in November 2015.
Key market players operating in the tissue products market include Essity AB,
Kimberly-Clark Corporation, Georgia-Pacific LLC, Asia Pulp and Paper Group,
Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA
Hygieneprodukte GmbH, Metsä Group, and Cascades Inc.
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Tissue products market, by product type (Toilet Paper, Facial Tissues, Napkin, Towels, and Others) and by End-user (Residential and Non-Residential). Report includes, global industry insights, trends, outlook, and opportunity analysis, 2017-2025

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