BUSINESS PLAN FOR A LAUNDRY i LAUNDRY CLOTHES ii BUSINESS PLAN CONTENTS 1. EXECUTIVE SUMMARY 1.1 Brief summary of the business 1.2 Profitability of the business 2. STATEMENT OF PURPOSE 2.1 Goals of starting this business 2.2 How will the business help the owner achieve his goals 3. BUSINESS DESCRIPTION 3.1 Location 3.2 Business ownership 3.3 The industry 3.4 Short term and long term goals 3.5 Entry and growth strategies 3.6 Start-up capital 3.7 Funding 4. PRODUCTS AND SERVICES 4.1 Services 4.1.1 Washing clothes 4.1.2 Ironing clothes iii 4.1.3 Washing curtains 4.1.4 Washing carpets 4.1.5 Cloth repairs 4.1.6 Delivering clothes 5. OPERATION PLAN 5.1 The cleaning clothes process 5.2 Equipments required and their costs 5.3 Source of equipment and materials 5.4 Quality standards 5.5 Insurances 5.6 Licences 6. MARKETING STRATEGIES AND IMPLEMENTATION 6.1 Potential customers 6.2 Competition 6.2.1 Competitors 6.2.2 Competitors strengths 6.2.3 Competitors weaknesses 6.2.4 Capitalizing on their weaknesses 6.3 Market share 6.4 Pricing strategies 6.5 Advertising strategies and promotion strategies 6.6 Collection strategy 6.7 Sales tactics iv 6.7.1 Over the counter 6.7.2 Telephone sales 6.7.3 Word of mouth 7. SWOT ANALYSIS 7.1 Strengths 7.2 Weaknesses 7.3 Opportunities 7.4 Threats 8. ORGANIZATION AND MANAGEMENT 8.1 Organization chart 8.2 Key personnel- qualifications, posts, duties and responsibilities 8.3 Other staff 8.4 Recruitment and training 8.5 Salary summary 8.6 Incentive policies 8.7 Staff guidelines 6 POTENTIAL RISKS 6.1 Risk analysis 6.2 Managing risks 7 EXIT STRATEGIES 7.1 Closure of business v 7.2 Sale of business 7.3 Sale of assets 8 FINANCIAL PLANS 1.1 Projected sales analysis 1.2 Projected profit and loss for 3 years 1.3 Projected 1.4 Cash-flow for 3 years 1.5 The balance sheet 9 ATTACHED SCHEDULES vi
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