BUSINESS PLAN FOR FRUIT AND JUICE PARLOUR i FRUIT SALAD ii BUSINESS PLAN CONTENTS 1. EXECUTIVE SUMMARY 1.1 Brief summary of the business 1.2 Profitability of the business 2. STATEMENT OF PURPOSE 2.1 Goals of starting this business 2.2 How will the business help the owner achieve their goals 3. BUSINESS DESCRIPTION 3.1 Location 3.2 Business ownership 3.3 The industry 3.4 Short term and long term goals 3.5 Entry and growth strategies 3.6 Start-up capital 3.7 Funding 4. PRODUCTS AND SERVICES 4.1 Fruits salads 4.2 Fruit juices 4.3 Vegetable juices 4.4 Fruits iii 5. OPERATIONS PLAN 5.1 Design of the shop 5.2 Equipments required, source and their costs 5.3 Suppliers 5.4 Refrigeration 5.5 Juice extraction 5.6 Serving counters 5.7 Hygiene and cleanliness 5.8 Insurances 5.9 Licences 6. MARKETING ANALYSIS 6.1 Situational analysis 6.2 Market demographics 6.3 Market needs 6.4 Market growth 6.5 Competition 6.5.1 Who are you competitors? 6.5.2 Competitors strengths 6.5.3 Competitors weaknesses 6.5.4 Capitalizing on their weaknesses 7. MARKET STRATEGIES AND IMPLEMENTATION iv 7.1 Pricing 7.2 Quality 7.3 Branding 7.4 Packaging 7.5 Advertising 7.6 Promotions 7.7 Sales and sales tactics 7.7.1 Direct sales 7.7.2 Whole sales 7.7.3 Telephone sales 7.7.4 Word of mouth 7.8 Distribution channels 7.9 Website marketing 8. SWOT ANALYSIS 8.1 Strengths 8.2 Weaknesses 8.3 Opportunities 8.4 Threats 9. ORGANIZATION AND MANAGEMENT 9.1 Organization chart 9.2 Key personnel- qualifications, posts, duties and responsibilities 9.3 Other staff 9.4 Recruitment and training v 9.5 Salary summary 9.6 Incentive policies 9.7 Staff guidelines 9.7.1 Working hours 9.7.2 Code of conduct 9.7.3 Property damage 9.7.4 Staff uniforms 10. POTENTIAL RISKS 10.1 Risk analysis 10.2 Managing risks 11. EXIT STRATEGIES 11.1 Closure of business 12. 11.2 Sale of business 11.3 Sale of assets FINANCIAL PLANS 1.1 Projected sales analysis 1.2 Projected profit and loss for 3 years 1.3 Projected 1.4 Cash-flow for 3 years 1.5 The balance sheet 13. ATTACHED SCHEDULES vi
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