BUSINESS PLAN FOR SCHOOL SHOES FACTORY i A BEAUTIFUL SCHOOL SHOE ii BUSINESS PLAN CONTENTS 1. EXECUTIVE SUMMARY 1.1 Brief summary of the business 1.2 Profitability of the business 2. STATEMENT OF PURPOSE 2.1 Goals of starting this business 2.2 How will the business help the owner achieve his goals 3. BUSINESS DESCRIPTION 3.1 Location 3.2 Business ownership 3.3 The industry 3.4 Short term and long term goals 3.5 Entry and growth strategies 3.6 Start-up capital 3.7 Funding 4. PRODUCTS AND SERVICES 4.1 Boys school shoes 4.2 Girls school shoes 4.3 Sports shoes 4.4 Dancing shoes iii 4.5 Other types of shoes 5. OPERATIONAL PLAN 5.1 List of equipment, source and costs 5.2 List of raw materials, source and costs 5.3 Designing shoes 5.4 How to make shoes 5.5 Packaging and labelling 5.6 Insurances 5.7 Licenses 6. MARKETING ANALYSIS 6.1 Situational analysis 6.2 Market demographics 6.3 Market needs 6.4 Market growth 6.5 Competition 6.5.1 Who are you competitors? 6.5.2 Competitors strengths 6.5.3 Competitors weaknesses 6.5.4 Capitalizing on their weaknesses iv 7. MARKET STRATEGIES AND IMPLEMENTATION 7.1 Pricing 7.2 Quality 7.3 Branding 7.4 Packaging 7.5 Advertising 7.6 Promotions 7.7 Sales and sales tactics 7.7.1 Direct sales 7.7.2 Whole sales 7.7.3 Telephone sales 7.7.4 Word of mouth 7.8 Distribution channels 7.9 Website marketing 8. SWOT ANALYSIS 8.1 Strengths 8.2 Weaknesses 8.3 Opportunities 8.4 Threats 9. MANAGEMENT PLAN 9.1 Organization chart 9.2 Key personnel- qualifications, posts, duties and responsibilities v 9.3 Other staff 9.4 Working shifts 9.5 Recruitment and training 9.6 Salary summary 9.7 Incentive policies 10. POTENTIAL RISKS 10.1 Risk analysis 10.2 Managing risks 11. EXIT STRATEGIES 11.1 Closure of business 11.2 Sale of business 11.3 Sale of assets 12. FINANCIAL PLANS 12.1 Projected sales analysis 12.2 Projected profit and loss for 3 years 12.3 Projected cash-flow for 3 years 12.4 The balance sheet 13. ATTACHED SCHEDULES vi
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