Ornamental Fish Feed Market

Ornamental Fish Feed Market - Global Industry
Insights, Trends, Outlook, and Opportunity Analysis,
2018-2026
Ornamental fish are usually colorful fish, which are kept in confined space of an aquarium as
pets. Invertebrates and mollusks are some of the ornamental fish species. Ornamental fish
feed is an animal or a plant material intended for consumption of ornamental fish. This feed
has specific ingredients such as vegetable proteins, fishmeal and wheat as a binding agent.
Increasing number of consumers are inclined towards keeping fishes as pets and this factor
has to led to growth in ornamental fish production, in turn positively impacting growth of
ornamental fish feed market. According to Ministry of Food Agriculture and Livestock, in
Turkey, the ornamental fish production was 474.48 tons in 2015 and increased to 625.13 tons
in 2016. In addition to this, growing presence of pet stores and online stores are also acting as
a major growth factor in the market. For instance, in India, several online pet stores such as
Dogspot.com and Petsworld.in houses different brands of fish feed such as Sera, Drools and
Tetra among others.
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Various governments are focusing on various initiatives to promote ornamental fisheries
sector, which is expected to in turn fuel the market growth. For instance, in India, The
Department of Animal Husbandry, Dairying, and Fisheries, launched a pilot scheme
Ornamental Fisheries Project, in March 2017, for ornamental fisheries development with a
total investment of US$ 11.46 million. This is expected to create a conducive environment for
growth of the market. Furthermore, increasing availability of different types of fish food
based on their species type is further encouraging customers to adopt different types of
ornamental fishes. All these factors are further supporting the market growth of ornamental
fish feed.
Ornamental Fish Feed - Market Outlook
Europe accounted for the largest ornamental fish feed market followed by North America in
2016. This is attributed to growing interest of consumers in aquarium fishes in the region.
According to Pet Food Manufacturers Association (PFMA), the indoor and outdoor pet fish
population was 16 million and 20 million, respectively in 2016 contributing 14% of pet
population in the U.K. The U.S. is the single largest importer for ornamental fish in North
America, however, Europe is considered as three times bigger than U.S, according to the U.S.
Ornamental Fish Association.
Asia Pacific is expected to exhibit significant growth in the global ornamental fish feed
market over the forecast period. This is due to growth of ornamental fish trading in this
region. For instance, according to Food and Agriculture Organization, the total value of the
aquarium fish trade increases US$ 1 billion per year; and over 50% of the global ornamental
fish supply was provided by Asia Pacific region in 2014. In India, most of the cultured and
marketed ornamental fish are exotic species. However, stringent regulations on selling
ornamental fishes is negatively impacting the market growth. For instance, in June 2017, the
Ministry of Forest and Environment, Government of India, banned the sale and display of
158 species of ornamental fish, to protect the animals from cruelty.
Key players in the market are focusing on inorganic growth strategies such as merger and
acquisitions to sustain their market positions. For instance, in 2016, Alltech Inc.— one of the
leading players in natural animal nutrition and health products — acquired Coppens
International, to enhance the company’s product range by integrating Alltech Inc., protein
and microalgae platforms.
Some of the major market players operating in the global ornamental fish feed market include
Alltech Inc., Ocean Star International, Inc., Cargill Incorporated., Hai Feng Feeds Co., Ltd.,
Taiyo Group, Sera GmbH, AlgaSpring B.V., PT Central Proteina Prima Tbk, and Tianjin
Dongjiang food co., LTD.
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Europe accounted for the largest ornamental fish feed market followed by North America in 2016. This is attributed to growing interest of consumers in aquarium fishes in the region.