Chapter 10 • To Examine Types of Locations • To Note Location Decisions • To Describe One-Hundred Percent Location • To Discuss Criteria for Retail Location Evaluation • To Contrast Alternative Terms of Occupancy • Isolated Store • Unplanned Business District • Planned Shopping Center • • • • • • • No Competition Low Rental Costs Flexibility Visibility Facility Adaptation Parking Cost Reductions, Lower Prices • • • • • • • Difficulty Attracting Customers Customers Not Willing to Travel Customers Like Variety in Shopping High Advertising Costs Operating Costs Not Shared Restrictions Building Ownership • Central Business District (CBD) • Secondary Business District (SBD) • Neighborhood Business District (NBD) • String • • • • • • • Assortment Public Transportation Store Types in Area Price Ranges Variety of Customer Services Pedestrian Traffic Commercial and Social Facilities • • • • • • • • • Parking Congestion Travel Time Aging Facilities Condition of District Poor Image Rent Migration to Suburbs Discontinuity of Offerings • Regional Shopping Center – Megamall • Community Shopping Center – Power Center • Neighborhood Shopping Center • • • • • • • • • Balanced Tenancy Suburban Population One-Stop Shopping Common Areas Image Pedestrian Traffic Parking and Traffic Rent and Taxes Theft Rates • • • • • • • • • Regulations Rent Restrictions Competitive Environment Fees Number of Malls Consumer Boredom Aging Facilities Major Retailer Domination • Renovation and Expansion • Consumer Interest and Enthusiasm – Megamalls – Power Centers • • • • Broaden Retail Mix Opening Up Malls Build Brand Loyalty Frequent Shopper Programs Pedestrian Traffic Vehicular Traffic Parking Facilities Transportation Store Composition Specific Site • Ownership – Sale-Leaseback • Lease – Straight – Percentage – Graduated – Net • Zoning Considerations • Voluntary Considerations • Types of Locations – Isolated Store – Unplanned Business District – Planned Shopping Center • Decisions Necessary in Choosing a General Retail Location • The Concept of One-Hundred Percent Location • The Criteria for Evaluating Locations • Alternate Terms of Occupancy Questions?